Here are six rankings of desirable novelties along with an introduction to the characteristics of novelties that are appreciated when received.
Top 6 Most Appreciated Novelty Items! 1st Place: Masks Although the obligation to wear masks has been lifted, they are still effective in crowded places. Distributing them at exhibitions and events is recommended as they can be used on the spot. 2nd Place: Tote Bags Tote bags are popular as convenient items that can be used daily. Their versatility in various situations contributes to their popularity. 3rd Place: Eco Bags When distributing materials at events, providing eco bags allows attendees to consolidate their belongings. 4th Place: Stationery Office supplies like ballpoint pens, notepads, and sticky notes are well-received by people of all ages, making them a delightful gift. 5th Place: Tumblers Tumblers have gained popularity due to the increasing awareness of eco-friendliness. They are often used in workplaces, so distributing them to the working generation, particularly those in their late 20s to 50s, will be appreciated. 6th Place: Towels Promotional towels are a necessity in daily life, so receiving multiple towels is a welcome novelty. If they are made from quality materials and have a pleasant texture, they will be even more appreciated.
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basic information
The characteristics of desirable novelties are as follows: - Practical novelties One criterion for a desirable novelty is whether it can be used in daily life. Practical novelties include items such as stationery, eco-bags, and towels. - Stylish and tasteful novelties Stylish and tasteful novelties are one of the features of desirable novelties. Conversely, stylish and tasteful items give the impression of having invested time and cost, making them appear high-end. - Environmentally friendly novelties Environmentally friendly novelties are popular as desirable items. There is a growing global awareness of eco-friendliness, and many individuals are also engaging in environmentally conscious actions. Environmentally friendly novelties allow for easy social contribution through their use. It would be good to incorporate eco-friendly materials for eco-bags and tote bags, or to include fair trade products as a creative approach.
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.