What is the difference between novelties and promotional items? Introducing the usage scenes and manners of promotional items.
Souvenirs carry a strong sense of gratitude, while novelties are often used for commercial purposes. Please take this into consideration.
- The Meaning of Novelties and Souvenirs A novelty refers to goods that companies distribute for free to enhance the recognition and image of their products or services. It allows for efficient promotion and leads to sales promotion. On the other hand, a souvenir is a gift given when expressing greetings or gratitude. The original meaning literally refers to "a humble item," but it is generally used to convey modesty, implying "my gift is not that special." Expensive items do not fall under this category. - The Purpose of Distributing Novelties and Souvenirs The purposes of distributing novelties and souvenirs differ. The purpose of distributing novelties is to make more people aware of the company or service. In addition to increasing recognition, they are used as a means of sales promotion for enhancing the company's image, increasing event attendance, and developing new customers. On the other hand, the purpose of distributing souvenirs is to express gratitude to business partners and customers, as well as to convey the sentiment of "I look forward to your continued support." Souvenirs are utilized not only in commercial settings but also in personal situations, such as greeting neighbors. Distributing souvenirs effectively conveys feelings directly, making it very effective for smooth communication.
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The three manners regarding gifts are as follows: Manner 1: Addressing Addressing refers to the upper part of the wrapping paper where the purpose of the gift is written. It is advisable not to use the expression "souvenirs" on the basic wrapping paper. In commercial contexts, it is acceptable to write "souvenirs," but it is inappropriate to use this term for gifts to important individuals. For the "name" written below the address, companies should write their company name, while individuals can generally just use their last name. Manner 2: Mizuhiki Mizuhiki refers to the decorative string used on the wrapping paper. There are four types of mizuhiki: "butterfly knot," "knot cut," "awaji knot," and "plum knot," each with different meanings depending on how they are tied. For souvenirs, the butterfly knot is generally used. Manner 3: Choosing the Item Choosing the item for a souvenir is fundamentally about considering the recipient. For example, popular choices include towels, ballpoint pens, and long-lasting sweets. It is also good to prepare items that are necessary for daily life. However, when giving souvenirs during greetings for moving or construction, avoid items that may evoke the idea of fire. It is better to avoid red items.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.