In recent years, the effective use of novelties has also been gaining attention. Here, I will introduce three keywords for novelty goods that are pleasing to receive.
1. Useful novelty goods These are novelty items that one might not purchase for themselves, but are useful when received. For example, a clip that can hold a few sheets of paper. It is convenient and useful, and can also be used as a design accent in a notebook. 2. Heartwarming novelty goods Nowadays, we often see campaigns like "Receive a gift when you purchase over ~ yen" every month or week. Among these, there are many novelties that are simply products with a name printed on them. 3. Stylish novelty goods For example, Apple’s novelties. They truly feel refined and have a sense of style. The common point is that they are all based on consumer psychology. Our company also prepares various novelties. Among them is the "Bamboo Fiber Cutlery Set." It's something you might hesitate to buy, but it's convenient! Made from environmentally friendly materials, it can be reused. Its simplicity makes it easy to use and stylish. If this is a novelty item you could receive, it would be delightful! It may be particularly appealing to those who are about to start a new life.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.