The everyday life before the pandemic is gradually starting to return. At this timing, there may be an increasing number of people considering travel.
■The Resolution of the Novel Coronavirus Think back to the behavioral restrictions imposed by COVID-19 measures over the past few years. We had to refrain from traveling across prefectures for homecomings or trips, and the strengthening of border measures led to a decrease in foreign tourists. The movement of people came to a halt, and economic activities stagnated. Every industry faced extremely tough conditions, but the tourism industry was particularly hard hit. It feels like a long time ago, but these events occurred just a year or two back. Finally, COVID-19 is moving towards resolution, restrictions are being eased, and by March of this year, wearing masks has become a matter of personal choice. The resumption of movement is a tailwind for the tourism industry. ■National Travel Support The National Travel Support will continue beyond April. This support will serve as a significant encouragement for those who have been hesitant to travel or return home. Depending on the prefecture, many have set the deadline for this support until June 30, 2023, so we would like to devise strategies that will encourage people to want to visit again during this period.
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The situation is still tough, but how about utilizing novelties as one of the strategies to increase customer attraction and repeat customers during this good opportunity? Let's capture the hearts of our customers with attractive novelties that create a sense of specialness, making them want to return. At our company, Koshio Industries, we also accept orders for novelties tailored for the hotel industry, as introduced this time. We partner with carefully selected design firms, promotion companies, and branding agencies, allowing us to propose the best plans and designs that match our customers' needs and desires. If you are considering producing novelties in the future, please feel free to contact Koshio Industries!
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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