Points for Creating Novelties Without Failure! An Explanation of Failure Examples and How to Choose a Production Company.
If you are new to creating novelties or are struggling to achieve good results, please use this as a reference.
The key points for producing promotional items without failure are as follows: - Set a budget If you create promotional items without a budget in mind, you may end up exceeding your budget, resulting in items that do not provide a good return on investment. If the costs are high but the benefits are low, there is no point in producing the promotional items. However, be aware of the Prize Control Law. Promotional items fall under the category of total prizes according to this law, which sets a limit on production costs. Exceeding this limit would be a violation of the law. - Clarify your target audience Carefully consider who you will distribute the produced promotional items to. For example, if your target audience is business professionals, distributing kitchen-related promotional items may not resonate with them. While there may be some who could use them at home, items that can be used in a business setting are more practical and appreciated. - Decide on the distribution location By determining the distribution location, you can choose the most suitable items. For instance, at trade shows or events, distributing tote bags that can hold materials or, in the summer, handing out fans or hand-held fans would be well-received.
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Here are some examples of failures in novelty item production. - Not clarifying the distribution purpose or target For instance, if the purpose is to distribute during sales activities, it is effective to choose office supplies that can be used in the company. If the goal is to acquire new customers, opt for items that feature a QR code. - The message is too strong Consider whether "I would be happy to receive this" is a fundamental premise, and create novelty items that balance practicality and design. - The size is too large Remember that novelty items are perceived as "extras," so choose items that are a manageable size for the recipient. - They can be easily discarded To maximize the effectiveness of novelty items, select items that can be used and cherished for a long time. Here are three key points to avoid failing in choosing a novelty item production company: - Compare multiple production companies - Ensure they can support you from the planning stage of novelty item production - Confirm the process of novelty item production Our company’s strength lies in our ability to handle everything from product planning to design, engineering, and production consistently. If you are considering producing novelty goods, please feel free to contact us through our website.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.