DICカラーデザイン List of Products and Services

In the energy industry, especially for companies that prioritize environmental considerations, it is important to clearly articulate their commitment to sustainability. A company's brand image is essential for gaining trust from customers and investors, and demonstrating environmental awareness can enhance the company's value. We leverage the expertise gained from branding at DIC Corporation to support the enhancement of corporate value. 【Usage Scenarios】 - Entry into the renewable energy business - Investment in environmental technology development - Strengthening corporate CSR activities 【Effects of Implementation】 - Improvement of corporate image - Gaining trust from customers - Enhanced evaluation from investors

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In the entertainment industry, differentiating from competitors and establishing a unique presence is key to success. Especially in today's world, where diverse content is abundant, brand image is essential for attracting customer interest and remaining memorable. If a brand image is not established, the appeal of the content may not be effectively communicated, making it difficult to differentiate from competitors. Our company will assist in creating an image that enhances the corporate value, starting with the branding of DIC Corporation. A strong brand image directly contributes to the enhancement of corporate value, as well as the value of products and services, providing an advantage in all business opportunities. Branding is an effective strategy for differentiation in the market. We offer various service menus tailored to your goals and budget. 【Usage Scenarios】 - Promotion of movies, music, games, etc. - Planning of events, live performances, etc. - Branding of characters and IP 【Effects of Implementation】 - Increased brand recognition - Enhanced customer loyalty - Increased sales and customer attraction

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In the logistics industry, speed is key to customer satisfaction and competitiveness. A company's brand image builds trust with customers and influences their choice of services. When a brand image is established, customers tend to expect a certain quality of service and place a higher value on prompt responses. Our branding services enhance the brand value of logistics companies and contribute to improving speed by differentiating them in the market. 【Usage Scenarios】 - Rapid information provision to customers - Efficient service deployment - Acquisition of new customers 【Effects of Implementation】 - Gaining customer trust through improved brand image - Promotion of service usage - Establishing competitive advantage

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In the food and beverage industry, to be chosen by customers, it is important to convey a story that reflects not just taste and service, but also the brand's worldview. Customers empathize and develop attachment by understanding the thoughts and commitments behind the store. A weak brand image makes it difficult to differentiate from competitors and often leads to price competition. Our company leverages the know-how cultivated through DIC Corporation's branding to assist in creating an image that enhances the corporate value of restaurants. A strong brand image directly contributes to the enhancement of product and service value, providing an advantage in every business negotiation opportunity. Branding is an effective strategy for differentiation in the market. We offer various service menus tailored to your goals and budget. 【Usage Scenarios】 - Opening a new store - Refreshing the image of an existing store - Building concepts for menus and services - Information dissemination on social media 【Effects of Implementation】 - Clarification of the brand's worldview - Improvement of customer loyalty - Differentiation from competitors - Increase in sales and customer attraction

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In the retail industry, customer experience significantly impacts sales. The impressions customers have of stores and products lead to repeat rates and word-of-mouth, influencing the growth of companies. When a brand image is not established, customers find it difficult to understand the intrinsic value of products and services, making it challenging to differentiate from competitors. DIC Corporation helps enhance corporate value and improve customer experience through branding. A strong brand image directly contributes to the enhancement of product and service value, increasing customer loyalty. 【Application Scenarios】 - Store design - Product packaging - Website - Promotional tools 【Effects of Implementation】 - Increased brand awareness among customers - Increased customer purchasing motivation - Differentiation from competitors - Increased sales

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In the manufacturing industry, in addition to product quality and technical capabilities, a company's image significantly influences the trust it gains from customers. In the pursuit of efficiency, it is important to clarify one's strengths and implement branding to differentiate from competitors. Building a brand image serves as a foundation for enhancing product value and advancing business negotiations favorably. 【Usage Scenarios】 - Building brand image during new product launches - Strengthening brand power of existing products - Improving the overall image of the company 【Effects of Implementation】 - Increased product recognition - Gaining trust from customers - Streamlining sales activities

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In the IT industry, a company's reliability is essential for acquiring and retaining customers. Especially in this rapidly innovating sector, a company's brand image significantly influences the value of its products and services. Building a brand image is crucial for differentiating from competitors and gaining trust from customers. DIC Corporation supports the enhancement of brand value for IT companies. We provide comprehensive services from brand development to VI regulations and operational manuals, contributing to the improvement of corporate reliability. 【Usage Scenarios】 - Providing IT services - Software development - System integration - Deployment of web services 【Effects of Implementation】 - Improvement of brand image - Gaining trust from customers - Differentiation from competitors - Enhancement of corporate value

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In the travel industry, it is important to provide experiences that resonate with customers. In particular, enhancing the excitement during travel significantly impacts customer satisfaction and repeat rates. Strategies based on color psychology effectively stimulate travelers' emotions through visual appeal, creating unforgettable travel memories. Our color strategy suggests optimal color combinations tailored to the theme and purpose of the trip, creating experiences that exceed customer expectations. 【Application Scenarios】 - Design of travel brochures - Design of websites - Interior design of accommodations - Decoration of event venues - Packaging design for travel products 【Effects of Implementation】 - Strengthening emotional connections with customers - Enhancing brand image - Increasing sales and customer loyalty - Differentiation from competitors - Promoting information dissemination on social media

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In educational institutions, enhancing students' concentration and learning efficiency is an important challenge. The colors of the learning environment have a significant impact on students' psychological states, influencing their concentration and motivation to learn. For example, calm color tones are known to enhance concentration, while vibrant colors stimulate creativity. Our 【Color Strategy】 utilizes colors that align with color psychology, introducing ways to organize colors starting from universally known color knowledge to concepts of psychological organization. By optimizing the learning environment through color, we support improvements in students' concentration and learning effectiveness. 【Application Scenes】 - Wall colors in classrooms - Color usage in teaching materials - Design of learning tools 【Effects of Implementation】 - Increased concentration and motivation to learn - Improvement of the learning environment - Enhanced student satisfaction

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In the automotive industry, creating a sense of luxury is crucial for stimulating customer purchasing desire and enhancing brand image. In both interior and exterior design, the choice of color significantly influences the product's impression. It requires not just selecting colors, but a strategic approach based on color psychology. Our "Color Strategy" understands the psychological effects of colors and proposes designs that resonate with the target audience. [Usage Scenarios] - Interior design of automobiles - Exterior coloring - Building brand image [Effects of Implementation] - Imparts a sense of luxury and sophistication - Increases customer purchasing desire - Enhances brand loyalty Our Strengths We are the production section of DIC Corporation, the top share in printing inks. Since the company's establishment in 2000, we have provided "Color Design" services centered on color, assisting various industries with consulting, marketing, design, and promotion. As a design company strong in color, we contribute to solving our clients' challenges.

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In the gaming industry, enhancing player immersion is a crucial factor that influences the success of a game. Particularly as graphic representation evolves, color has become a powerful tool for expressing the game's world and stirring players' emotions. Mistakes in color design can undermine immersion and diminish the gaming experience. Our 【Color Strategy】 utilizes colors aligned with color psychology, combining knowledge of color and color psychology to provide solutions that maximize the game's world. 【Application Scenes】 - Environmental representation within the game (landscapes, objects, etc.) - Character design - UI/UX design 【Effects of Implementation】 - Effectively stimulate players' emotions and enhance immersion - Strengthen the game's world and provide memorable experiences - Improve brand image and maximize the game's appeal

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In the financial industry, it is important to visually convey a company's stability and reliability in order to gain the trust of customers. Brand image expresses the company's values and contributes to customer reassurance. Color is a very important element in forming that brand image. Our color strategy understands the psychological effects of colors and provides optimal color planning tailored to the characteristics of financial institutions. 【Usage Scenarios】 * Selection of corporate CI colors * Design of websites and brochures * Store design * Advertising campaigns 【Effects of Implementation】 * Increased trust from customers * Strengthened brand image * Differentiation from competitors * Enhanced customer loyalty

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In the entertainment industry, it is important to enhance the audience's expectations and spark interest in the work. Particularly in movies, games, and events, understanding the impact of color on emotions and utilizing it effectively is essential. Color is a powerful tool for expressing the worldview of a story, stirring the audience's emotions, and deepening immersion in the work. Our 【Color Strategy】, which utilizes colors in line with color psychology, provides knowledge about colors and the concept of psychological organization, helping to maximize the appeal of entertainment works. 【Application Scenes】 - Movie posters and trailers - Character design and backgrounds in games - Venue decoration and promotion for events 【Effects of Implementation】 - Effectively express the worldview of the work - Stir the audience's emotions and attract interest - Enhance immersion in the work

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In the food and beverage industry, stimulating customers' appetite and improving visit frequency and average spending per customer are important challenges. In particular, the use of colors in menus and interior design has a significant impact on customers' psychology and influences their dining experience. By understanding color psychology and strategically placing colors, we can enhance customers' willingness to purchase and contribute to increased sales. 【Application Scenarios】 - Menu design - Store interior - Food presentation 【Effects of Implementation】 - Appetite-stimulating menu design - Creation of a comfortable space - Improvement in customer satisfaction

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In the cosmetics industry, creating a sense of luxury for products is extremely important for establishing brand image and enhancing customer purchasing motivation. Package design is a key element that determines the first impression, and particularly the choice of colors plays a significant role in conveying the product's value. By understanding the preferences of the target audience and using colors that match the product's characteristics, luxury can be effectively expressed. 【Usage Scenarios】 - Package design for luxury cosmetics - Cosmetics that want to enhance brand image - Designs tailored to the target audience 【Effects of Implementation】 - Creates a sense of luxury for the product - Enhances brand image - Increases customer purchasing motivation

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In the baby products industry, safety and reliability are of utmost importance. Especially for products aimed at infants and toddlers, designs that provide a sense of security are essential when parents choose items. The color of the packaging is a crucial element that determines the product's image and significantly influences consumers' purchasing intentions. By utilizing DCAM, it is possible to quantitatively grasp color images that resonate with the target audience and maximize the appeal of the product. 【Usage Scenarios】 - Package design for baby food, diapers, baby care products, etc. - Design of gifts for childbirth celebrations - Building brand image for baby products 【Effects of Implementation】 - Provides consumers with a sense of security and enhances trust in the brand - Differentiates from competing products and contributes to increased sales - Achieves optimal color strategies tailored to the product's target audience

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In the pet supplies industry, it is important to foster a sense of closeness with pet owners and convey the appeal of products. In particular, packaging design significantly influences the first impression consumers have when choosing a product. The use of color is a crucial element that determines the product's image and is effective in conveying approachability and a sense of security. Our products utilize DCAM (DIC Color Application Method) to quantitatively analyze color images that resonate with the target audience and propose optimal designs. 【Usage Scenarios】 - Packaging design for pet food, treats, and care products - Branding for pet-related products - Consideration of color variations for new products 【Effects of Implementation】 - The appeal of products becomes easier to convey, promoting purchasing intent - Designs tailored to the target audience enhance brand image - Differentiation from competitors contributes to increased sales

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In the energy industry, particularly at exhibitions focused on sustainability, effective design is required to communicate companies' environmental initiatives and technological innovations. Booth designs that capture the attention of visitors and clearly convey the company's message are essential for acquiring new leads. Our company supports the success of exhibitions by realizing concepts, optimizing visitor flow, providing graphic design, and controlling costs. 【Usage Scenarios】 - Exhibitions for renewable energy-related companies - Exhibitions showcasing energy-saving technologies - Events related to environmental protection 【Benefits of Implementation】 - Enhanced corporate brand image - Acquisition of new customers - Promotion of sustainability initiatives

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In the food industry, understanding consumer preferences and lifestyles is crucial for new product development. In particular, sensitivity to food culture and color has a significant impact on product appeal and sales strategies. Our "Market Research" focuses on color as a key element, investigating and analyzing the culture, history, and values of the target country or region to reveal consumers' latent needs. This supports the development of new products that are likely to be accepted in the market. 【Usage Scenarios】 - Formulating new product concepts - Investigating target demographic preferences - Developing product packaging designs - Planning promotional strategies 【Benefits of Implementation】 - Development of products that align with market needs - Enhancement of brand image - Potential increase in sales - Optimization of marketing costs

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We will introduce the "target" of "women residing in Japan (high-income group)" from the perspective of purchasing characteristics. The main features of the eight factors that form the basis of the CL classification include "preference for staples," "trend orientation," "value-seeking," and "fashion consciousness." Additionally, the color image survey utilizes DIC's original research method, DCAM, and the results are presented in a visual format resembling a colorful barcode. 【Main features of the eight factors that form the basis of the CL classification (partial)】 ■ Status orientation: Prefers famous brands and flashy products ■ Authenticity orientation: Prefers reliable, high-quality products even if they are expensive ■ Eco-consciousness: Prefers environmentally friendly products made from natural materials, with a tendency to favor handmade items ■ Uniqueness orientation: Values the originality of products and desires to have distinct preferences from others *For more details, please feel free to contact us.

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Our company uses DIC's original image research method to investigate the color images associated with "words" among people in various countries. Psychological impressions related to color, such as weight, warmth, and evaluation, are universal and effective for image communication that transcends language. Additionally, we can interpret the impressions of those "words" from the perspective of color psychology based on the results of the color image research. [Research Keywords] ■ Value Keywords ■ Trend Keywords ■ Design Keywords *For more details, please feel free to contact us.

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This introduces the characteristics of consumer clusters in Japan, China (Shanghai), and Thailand, classified through the analysis of consumer purchasing behavior. The consumer clusters in each country are categorized based on differences in values related to purchasing activities. Due to cultural differences, there are values that are similar and those that are not, leading to variations in the factors (purchasing value characteristics) used for cluster classification. Japan does not have a "simple-oriented" factor, but since many Japanese people prefer simplicity, it is thought that the strength of this inclination may not significantly contribute to consumer classification. 【Factors (Purchasing Value Characteristics)】 ■ Japan: Status-oriented, authenticity-oriented, craftsmanship-oriented, uniqueness-oriented, classic-oriented, trend-oriented, value-oriented, fashion-oriented ■ China: Status-oriented, simple-oriented, material-oriented, value-oriented, quality-oriented, trend-oriented, word-of-mouth-oriented, uniqueness-oriented ■ Thailand: Luxury-oriented, authenticity-oriented, simple-oriented, classic/traditional-oriented, individuality-oriented, eco-oriented, value-oriented, fashion-oriented *For more details, please feel free to contact us.

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We will introduce the "target" of "women (high-income group) residing in China (Shanghai)" from the perspective of purchasing characteristics. Using a portion of the rich content, we found that "the high selection rate of 'self-reward' as a purchasing purpose is a characteristic," and "with an 'optimistic' mindset, there is a very high preference for warm vivid colors," among several characteristics of this consumer group. Additionally, the color image shows different trends compared to the overall results for women. 【Characteristics】 - Even though they are high-income consumers, the average age is young. - Overall, they are women who are "curious and brand-loving." - In terms of purchasing factors, they are characterized by a strong inclination towards "uniqueness," and a low inclination towards "simplicity" and "value for money." - Their keyword preferences show a high inclination towards "creative," "optimistic," and "elegant." *For more details, please feel free to contact us.

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"Trend colors" refer to colors that reflect the atmosphere of the times, derived from societal movements and people's psychology. The colors expressed in several color groups based on the overall trend theme are related not only to hues and tones such as red, blue, and beige, but also to material feel, texture, patterns, and shapes. By discussing not just the colors but also the keywords and stories behind them, a worldview is constructed that serves as a hint for future product creation. [Overview] - Colors that are forecasted to reflect societal movements 1 to 2 years ahead. - The prediction of trend colors is key to associations and psychological images related to colors. - Trends emerge from the interplay of color, material, texture, and shape. *For more details, please feel free to contact us.

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We will introduce the "target" of "women living in Thailand (high-income group)" from the perspective of purchasing characteristics. Using a portion of the abundant content, it was observed that "color preferences tend to favor high-contrast modern color schemes compared to other consumer lifestyles" and "material preferences lean towards the luxury of dark wood, with a heightened preference for gloss gold," revealing several characteristics of this consumer lifestyle. Additionally, there were no significant differences in color imagery compared to the overall results for women. 【Characteristics】 - The age composition shows a high proportion of women in their 30s, with many being "self-employed/assistants" and "full-time housewives." - Overall, they embody a woman who is "curious," "fashionable," and "family-oriented." - In terms of purchasing factors, there is a very high inclination towards "eco-friendliness," while "traditional/classic preferences" and "value-seeking" are lower. - Keyword preferences show a high inclination towards "rational," "optimistic," and "natural." *For more details, please feel free to contact us.

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The theme of "Design Shanghai 2023" is "Sustainable Design Next: 'Recreation' - Design for Wellbeing." Exhibitions were held in three halls: "Furniture & Lighting," "Kitchen & Bath & New Materials & Applications," and "Lifestyle & Accessories." Since 2008, our company has been publishing the "Asia Color Trend Book," promoting Asian trends, and we have given two lectures at the "Design Shanghai" forum, continuing to monitor developments since then. 【Overview of Design Shanghai 2023】 ■ The venue has moved to the Shanghai World Expo Convention Center, with a 50% increase in scale. ■ Concept car exhibition by main sponsor AUDI. *For more details, please feel free to contact us.

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To overcome this chaotic era, what is required is not to fight blindly with sheer force, but for people to join hands, shape each other's wisdom into precise forms for problem-solving, and to proceed with things gently. The delicate quality of light (pearl-like quality) that "DIC-F91 (a textured, gentle beige)" embodies provides a fluctuation of color depending on the viewpoint. This warm, gentle nuance symbolizes 2025 as a color that leads to the fundamental human desire to focus on the essence of things and to a subtly pleasant richness. On the other hand, we are entering an era where a sense of openness and surrealism that transcends human imagination and reality is being constructed even in our everyday lives. "DIC-F202 (a slightly greenish bright yellow)" is a color that radiates a sparkle, bringing an overwhelming amount of power and ideas to humans searching for identity in the space between the natural world and AI. 【Primary colors】 ■DIC-F91 ■DIC-F202 *For more details, please feel free to contact us.

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The "Asia Color Trend Book 2024-25" presents various creative inspirations centered around the reconstruction of Asian identity through six themes, focusing on the major trends of sustainability and the overlap of the virtual and real. It addresses the desire for physical interaction stemming from the backlash against the virtual exchanges we became accustomed to during the pandemic, as well as approaches that engage the human mind and expand the senses. Additionally, material samples are provided in the Material Box. [Topics on Asian Manufacturing and Color Trends] ■ Asian Trend Colors 2020-2023 - Forecast of Asian color trends linked to global trends *For more details, please feel free to contact us.

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Diversity in terms of gender, age, the presence or absence of disabilities, majority and minority, and values exists in various forms. Diverse values that were once not recognized in Asia are now becoming visible, and there is a noticeable expansion in the ways they can be interpreted. The interpretation of diversity encompasses not only the socially constructed rules of what is considered "normal" and the outward symbols recognized by others, but also values rooted in the cultures and uniqueness of each country, as well as individual experiences. This suggests a new direction for society. In the "Asia Color Trend Book 2024-25," through six themes, we focus on the reconstruction of Asian identity and the major trends of sustainability, the overlap of virtual and real experiences, and the desire for connection arising from the backlash against virtual interactions that became familiar during the COVID-19 pandemic. We propose various creative inspirations that engage the human spirit and expand sensory experiences. [Topics on the Expansion of Diversity in Asia] ■ Diversity of values that touch the five senses and emotions ■ Free choices that redefine fixed notions *For more details, please feel free to contact us.

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In recent years, efforts related to sustainability have accelerated in Asian countries, significantly influencing consumer environmental awareness. With various countries implementing policies and a growing awareness among consumers regarding the environment, the number of sustainable products is increasing. There is ongoing development of materials that reuse waste, aiming for greater sustainability. The "Asia Color Trend Book 2024-25" proposes various creative inspirations centered around six themes, focusing on the reconstruction of Asian identity, the major trend of sustainability, and the overlap of virtual and real experiences. It also addresses the desire for physical interaction stemming from the backlash against the virtual interactions that became familiar during the COVID-19 pandemic, as well as approaches that engage the human spirit and expand the senses. 【Topics on Sustainable Materials in Asia】 ■ Utilization of unique local materials ■ Sublimating natural materials through ideas ■ Exploration of design using new materials *For more details, please feel free to contact us.

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The "Asia Color Trend Book" features analyses and forecasts of market, brand, and consumer trends in Asia, created in collaboration with trend researchers from various Asian countries. It serves as an inspiration book that conveys Asia's aesthetic sensibilities through approximately 400 images and 40 material samples for your use. In the "Asia Color Trend Book 2024-25," we explore six themes centered around the reconstruction of Asian identity, the major trend of sustainability, and the overlap of virtual and real experiences. It also addresses the desire for physical interaction stemming from the shift to virtual communication during the COVID-19 pandemic, as well as approaches that engage the human mind and expand the senses, offering various creative inspirations. [Asia's Creation Topics] ■ Approaches that engage the human mind and senses ■ Experiential value created by the resonance of the real and digital *For more details, please feel free to contact us.

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To effectively utilize color in business, it can range from relatively simple approaches to those requiring advanced specialized skills, but the fundamental aspect is to understand color from a logical perspective. In the business environment, there are situations where it is necessary to explain "why that color" and ensure that the other party is convinced. Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotional activities across various industries. As various fields mature, differentiating from competitors has become a significant challenge. We propose solutions to address such challenges through color. [The Role of Color] ■ Business Strategy: Roles such as appealing to corporate image represented by CI (Corporate Identity) colors. ■ Product Planning: Roles in expressing the attractiveness of product strategy, such as product colors and product color line-ups. ■ Product Design: Roles as important elements of specific expression in design, such as color and "texture, shape, materials," etc. *For more details, please feel free to contact us.

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Colors are utilized in various situations, from corporate image creation to product planning and promotion. Among the diverse applications, one that is highly emphasized is the emotional information transmission effect of colors (image communication). While communication methods such as text and words require linguistic ability, colors can convey some form of image to "everyone" simply by being seen. Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotion activities across various industries. As maturity progresses in various fields, differentiation from competitors has become a significant challenge. We propose solutions to address such challenges through the use of colors. [Some Roles of Color] - Business Strategy: Roles that appeal to corporate image, represented by CI colors. - Product Planning: Roles that express the attractiveness of product strategies, such as product colors and color line-ups. - Product Design: Roles as important elements of specific expression in design, including color and "texture, shape, material, etc." *For more details, please feel free to contact us.

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In product development, there are situations where you are asked for the rationale behind the proposal of "why that color" when considering the direction of color. To evaluate whether the color is appropriate based on the characteristics of the product and the target audience, it is effective to present a rationale based on quantitative research. Especially in packaging for food and beverages, color plays a significant role not only in aesthetics but also in helping customers intuitively grasp the features of the product. 【DCAM (DIC Color Application Method)】 ■ Statistically analyze the research subjects using two approaches: color and cognitive systems A unique image research method developed by DIC ■ Unlike general color surveys that present colors in a single hue, this method captures color in terms of areas, allowing for a quantitative understanding of the range of color images and the degree of common recognition of those images ■ By combining color image evaluation through color gamut selection with cognitive interpretation and judgment through correspondence analysis and the SD method, we conduct research design and analysis that allows for a multifaceted understanding of the often vague and elusive images of the research subjects. *For more details, please feel free to contact us.

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To skillfully utilize color in business, there are relatively simple approaches as well as those that require advanced expertise. The first step is to be able to logically organize colors. By combining basic knowledge with perspectives such as color marketing and color design, it becomes possible to plan from multiple angles and more effectively apply it to business. Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotion across various industries. As various fields mature, differentiation from competitors has become a significant challenge. We propose solutions that address these challenges through color. [Some Roles of Color] ■ Business Strategy: Roles such as appealing to corporate image represented by CI colors. ■ Product Planning: Roles in expressing the attractiveness of product strategy, such as product colors and product color line-ups. ■ Product Design: Roles of color as an important element of specific expression in design, alongside "texture, shape, and materials." *For more details, please feel free to contact us.

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We plan various "workshops" to connect knowledge to practical skills and generate new insights and ideas. We encourage the activation of thinking from multifaceted and objective perspectives, assisting participants with practical problem-solving directly related to their own work. We also accept program development tailored to individual color challenges of our clients. Please feel free to consult with us. 【Examples of Workshop Events】 ■ "Color and Materials" - A Creators' Session to Color the Future DIC COLORIAL PROJECT 2018 Workshop-style seminar with popular creators *For more details, please refer to the related links or feel free to contact us.

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DIC Color Design Co., Ltd. is holding a "Global Trend Seminar." Understanding and utilizing color trends that reflect the times enhances appeal to customers and significantly impacts product sales. Through multifaceted analysis of the latest color trend information cultivated over many years of disseminating Asian color trends and a rich global network, we provide insights for product development. [Examples of Global Trend Seminar Events] ■ 5th Asian Color Association ACA 2019 Nagoya Invited Lecture ■ 10th Asian Color Forum Lecture ■ Color Coding DECODING OF COLORS ■ Lecture at the 2018 Chinese Traditional Color Academic Annual Conference *For more details, please refer to the related links or feel free to contact us.

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DIC Color Design Co., Ltd. offers "Color Seminars." From basic knowledge of color to prevent color-related troubles and facilitate communication, to perspectives on color design and color marketing, as well as considerations for color usage in information transmission, we explain effective utilization methods from both expressive and functional aspects. Aimed at various industries, we have prepared a seminar program for corporations that delves into the basics of color and the specialized knowledge of color required in product development, with the goal of effectively utilizing "color." 【Examples of Color Seminar Offerings (Excerpt)】 ■ Learn from color professionals: Practical course on communicative color design/color universal design: Space Design Edition ■ Learn from color professionals: Practical course on communicative color design/color universal design: Graphic Design Edition ■ The value and utilization of color universal design – What color can do for the SDGs *For more details, please refer to the related links or feel free to contact us.

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DIC Color Design Co., Ltd. conducts "Color Planning." Color is an important factor that influences the appeal of products. As a member of the DIC Group, which provides color materials to all industries, we leverage our long-standing proposal track record and expertise to offer comprehensive color design that includes brand strategies suitable for target needs, product planning and concepts, research and analysis, color lineups, materials, and finishes. [Examples of Implementation Themes (Excerpt)] ■ Product design concepts and CMF design proposals ■ New material prototyping/sample production ■ Proposals for renewing color lineups ■ Color naming proposals *For more details, please refer to the related links or feel free to contact us.

• Other office supplies
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• Exterior Advisor

The "Asia Color Trend Book" is a design trend book based on Asia. It communicates avant-garde creativity that skillfully merges global trends emerging in various Asian countries with local culture, from the perspective of color and materials. Today, the Asian market occupies an important position in the global economy, with top global brands developing product strategies based on Asian values and consumption trends. 【Asia Color Trend Book 2024-25 Features】 ■ A design trend book based on Asia ■ The social background and future of lifestyles in major Asian countries ■ Asia's CMF trends linked to global trends ■ Tips for product strategies and design development aimed at Asia ■ Key words of interest in material trends and manufacturing *For more details, please refer to the related links or feel free to contact us.

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DIC Color Design Co., Ltd. conducts "Trend Forecasting." Based on a wealth of information resources, we conduct periodic research and analysis of global trends, predicting signals for the next trends from the evolution of color and material trends. By translating trends into appropriate forms tailored to our clients' objectives, we support the concept and design planning of new product development. [Research Areas (Excerpt)] ■ Interior ■ Exterior ■ Automotive ■ Electronics ■ Fashion *For more details, please refer to the related links or feel free to contact us.

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The feature of our "Market Research" lies in the research design and analysis centered around "color." By unraveling color, connections to various phenomena such as "culture and history," "climate and customs," "consumer preferences," and "lifestyle" are revealed. Through the investigation and analysis of the values and lifestyles of people in the target countries and regions, we deepen our understanding of the market and contribute to the development of brand strategies. [Examples of Research Themes] ■ Understanding basic information in the countries/regions where products are launched (climate, history, values, living conditions, etc.) ■ Analysis of consumer lifestyles in the target country ■ Understanding color images and preferences in Japan, China, and Thailand ■ Understanding the values related to housing and interior design among the middle class in India, etc. *For more details, please refer to the related links or feel free to contact us.

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• Exterior Advisor

DIC Color Design Co., Ltd. handles "RFID." RFID is a wireless communication recognition technology that identifies people and objects by storing data in an IC chip and communicating with a reader through radio waves or electromagnetic waves. Our company provides comprehensive support for the introduction and verification of RFID products, system development, equipment arrangement, operation, and maintenance to solve the problems faced by businesses. 【RFID Components】 ■ IC Chip ■ Antenna ■ Inlay ■ Surface Material *For more details, please refer to the related links or feel free to contact us.

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We handle "transportation advertising stickers." Transportation advertising stickers (for door pockets, door glass, and twin) are very popular products due to their long display period and the recency effect. At DIC, we have independently developed a transportation advertising-specific non-combustible material called "DIC Training Gray NEO," which meets the recommended specifications of JR East Planning, and we are working to promote its use. [Overview] - Door pocket sticker: using DIC Training Gray NEO - Door glass sticker: using DIC Train GSW - Twin sticker: using New Eco Cycle White A2-S *For more details, please refer to the related links or feel free to contact us.

• Other office supplies

Our company handles "POP for beverages and vending machines." For sales promotions that leverage existing environments, highly eye-catching and easily replaceable POP is effective. At DIC Color Design, we consider various factors, including the usage environment, the material and shape of the support, the materials for the POP, printing characteristics, and the properties and strength of adhesives, to produce suitable POP. [Vending Machines] ■ Top Board Sign: Using #8612DFT (one side strong adhesive, one side removable double-sided tape) ■ Side Stickers: Using Eco Cycle Series ■ System Stickers/Enclosed Stickers: Using Softac PO White/Transparent 80SER/Eco Cycle *For more details, please refer to the related links or feel free to contact us.

• Vending machines
• Other office supplies