Understanding the Organization of Colors: Knowing Practical Techniques Aligned with Color Psychology

We will introduce how to organize colors, starting from commonly known color knowledge to the psychological concepts of color organization!

To skillfully utilize color in business, there are relatively simple approaches as well as those that require advanced expertise. The first step is to be able to logically organize colors. By combining basic knowledge with perspectives such as color marketing and color design, it becomes possible to plan from multiple angles and more effectively apply it to business. Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotion across various industries. As various fields mature, differentiation from competitors has become a significant challenge. We propose solutions that address these challenges through color. [Some Roles of Color] ■ Business Strategy: Roles such as appealing to corporate image represented by CI colors. ■ Product Planning: Roles in expressing the attractiveness of product strategy, such as product colors and product color line-ups. ■ Product Design: Roles of color as an important element of specific expression in design, alongside "texture, shape, and materials." *For more details, please feel free to contact us.

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