DICカラーデザイン List of Products and Services

DIC Color Design Co., Ltd. conducts "Color Planning." Color is an important factor that influences the appeal of products. As a member of the DIC Group, which provides color materials to all industries, we leverage our long-standing proposal track record and expertise to offer comprehensive color design that includes brand strategies suitable for target needs, product planning and concepts, research and analysis, color lineups, materials, and finishes. [Examples of Implementation Themes (Excerpt)] ■ Product design concepts and CMF design proposals ■ New material prototyping/sample production ■ Proposals for renewing color lineups ■ Color naming proposals *For more details, please refer to the related links or feel free to contact us.

The feature of our "Market Research" lies in the research design and analysis centered around "color." By unraveling color, connections to various phenomena such as "culture and history," "climate and customs," "consumer preferences," and "lifestyle" are revealed. Through the investigation and analysis of the values and lifestyles of people in the target countries and regions, we deepen our understanding of the market and contribute to the development of brand strategies. [Examples of Research Themes] ■ Understanding basic information in the countries/regions where products are launched (climate, history, values, living conditions, etc.) ■ Analysis of consumer lifestyles in the target country ■ Understanding color images and preferences in Japan, China, and Thailand ■ Understanding the values related to housing and interior design among the middle class in India, etc. *For more details, please refer to the related links or feel free to contact us.

In the food industry, understanding consumer preferences and lifestyles is crucial for new product development. In particular, sensitivity to food culture and color has a significant impact on product appeal and sales strategies. Our "Market Research" focuses on color as a key element, investigating and analyzing the culture, history, and values of the target country or region to reveal consumers' latent needs. This supports the development of new products that are likely to be accepted in the market. 【Usage Scenarios】 - Formulating new product concepts - Investigating target demographic preferences - Developing product packaging designs - Planning promotional strategies 【Benefits of Implementation】 - Development of products that align with market needs - Enhancement of brand image - Potential increase in sales - Optimization of marketing costs