Asia Color Trend Book: Sustainable Materials in Asia

With the basicization of sustainable manufacturing, the development of materials with storytelling and design elements for differentiation has also become more active!

In recent years, efforts related to sustainability have accelerated in Asian countries, significantly influencing consumer environmental awareness. With various countries implementing policies and a growing awareness among consumers regarding the environment, the number of sustainable products is increasing. There is ongoing development of materials that reuse waste, aiming for greater sustainability. The "Asia Color Trend Book 2024-25" proposes various creative inspirations centered around six themes, focusing on the reconstruction of Asian identity, the major trend of sustainability, and the overlap of virtual and real experiences. It also addresses the desire for physical interaction stemming from the backlash against the virtual interactions that became familiar during the COVID-19 pandemic, as well as approaches that engage the human spirit and expand the senses. 【Topics on Sustainable Materials in Asia】 ■ Utilization of unique local materials ■ Sublimating natural materials through ideas ■ Exploration of design using new materials *For more details, please feel free to contact us.

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