Purchasing characteristics of high-income women living in Japan.

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last updated：Dec 12, 2025

DICカラーデザイン

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The basics of color marketing involve understanding the relationship between "people," "things," "era (trends)," and color!

We will introduce the "target" of "women residing in Japan (high-income group)" from the perspective of purchasing characteristics. The main features of the eight factors that form the basis of the CL classification include "preference for staples," "trend orientation," "value-seeking," and "fashion consciousness." Additionally, the color image survey utilizes DIC's original research method, DCAM, and the results are presented in a visual format resembling a colorful barcode. 【Main features of the eight factors that form the basis of the CL classification (partial)】 ■ Status orientation: Prefers famous brands and flashy products ■ Authenticity orientation: Prefers reliable, high-quality products even if they are expensive ■ Eco-consciousness: Prefers environmentally friendly products made from natural materials, with a tendency to favor handmade items ■ Uniqueness orientation: Values the originality of products and desires to have distinct preferences from others *For more details, please feel free to contact us.

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【Main Characteristics of the 8 Factors that Serve as the Axis for Other CL Classifications】 ■Classic Preference: Prefers safe and simple conservative products ■Trend Preference: Tends to favor new and trendy products, with an emphasis on word-of-mouth information ■Bargain Preference: Prefers to buy low-priced products and tends to prioritize cost performance ■Fashion Preference: Prefers products that give a cute or stylish impression *For more details, please feel free to contact us.