The Importance of Color in Packaging Design for Pet Products

I propose the use of colors that enhance familiarity in the packaging design of pet products.

In the pet supplies industry, it is important to foster a sense of closeness with pet owners and convey the appeal of products. In particular, packaging design significantly influences the first impression consumers have when choosing a product. The use of color is a crucial element that determines the product's image and is effective in conveying approachability and a sense of security. Our products utilize DCAM (DIC Color Application Method) to quantitatively analyze color images that resonate with the target audience and propose optimal designs. 【Usage Scenarios】 - Packaging design for pet food, treats, and care products - Branding for pet-related products - Consideration of color variations for new products 【Effects of Implementation】 - The appeal of products becomes easier to convey, promoting purchasing intent - Designs tailored to the target audience enhance brand image - Differentiation from competitors contributes to increased sales

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