The Importance of Color in Package Design

Introducing a method developed by DIC to quantitatively grasp the importance of color in package design and examples of its application!

In product development, there are situations where you are asked for the rationale behind the proposal of "why that color" when considering the direction of color. To evaluate whether the color is appropriate based on the characteristics of the product and the target audience, it is effective to present a rationale based on quantitative research. Especially in packaging for food and beverages, color plays a significant role not only in aesthetics but also in helping customers intuitively grasp the features of the product. 【DCAM (DIC Color Application Method)】 ■ Statistically analyze the research subjects using two approaches: color and cognitive systems A unique image research method developed by DIC ■ Unlike general color surveys that present colors in a single hue, this method captures color in terms of areas, allowing for a quantitative understanding of the range of color images and the degree of common recognition of those images ■ By combining color image evaluation through color gamut selection with cognitive interpretation and judgment through correspondence analysis and the SD method, we conduct research design and analysis that allows for a multifaceted understanding of the often vague and elusive images of the research subjects. *For more details, please feel free to contact us.

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