Asia Color Trend Book: Creation in Asia

As a trend book focused on Asia, it has successfully guided various brands and product developments since its publication!

The "Asia Color Trend Book" features analyses and forecasts of market, brand, and consumer trends in Asia, created in collaboration with trend researchers from various Asian countries. It serves as an inspiration book that conveys Asia's aesthetic sensibilities through approximately 400 images and 40 material samples for your use. In the "Asia Color Trend Book 2024-25," we explore six themes centered around the reconstruction of Asian identity, the major trend of sustainability, and the overlap of virtual and real experiences. It also addresses the desire for physical interaction stemming from the shift to virtual communication during the COVID-19 pandemic, as well as approaches that engage the human mind and expand the senses, offering various creative inspirations. [Asia's Creation Topics] ■ Approaches that engage the human mind and senses ■ Experiential value created by the resonance of the real and digital *For more details, please feel free to contact us.

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