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DICカラーデザイン

capital10000Ten thousand
number of employees45
addressTokyo/Chuo-ku/3-7-20 Nihonbashi
phone03-6733-5531
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last updated:Nov 25, 2025
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DICカラーデザイン List of Products and Services

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POP for beverage vending machines

The double-sided tape that connects vending machines and promotional materials is made by DIC. For a long time, beverage manufacturers have adopted our produced POP.

Vending Machine POP - Top Board - Side POP - System Sticker - Dummy Can - Vending Machine Panel Poster If you have any requests, please feel free to contact us.

  • Vending machines

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Transportation advertising sticker

In train cars, we have traffic advertisement stickers from various routes nationwide, achieving the number one market share in the country.

Transportation advertisement stickers - Pocket door stickers - Door glass stickers - Twin stickers - Ad strap stickers If you have any requests, please feel free to contact us.

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Purchasing characteristics of high-income women living in Japan.

The basics of color marketing involve understanding the relationship between "people," "things," "era (trends)," and color!

We will introduce the "target" of "women residing in Japan (high-income group)" from the perspective of purchasing characteristics. The main features of the eight factors that form the basis of the CL classification include "preference for staples," "trend orientation," "value-seeking," and "fashion consciousness." Additionally, the color image survey utilizes DIC's original research method, DCAM, and the results are presented in a visual format resembling a colorful barcode. 【Main features of the eight factors that form the basis of the CL classification (partial)】 ■ Status orientation: Prefers famous brands and flashy products ■ Authenticity orientation: Prefers reliable, high-quality products even if they are expensive ■ Eco-consciousness: Prefers environmentally friendly products made from natural materials, with a tendency to favor handmade items ■ Uniqueness orientation: Values the originality of products and desires to have distinct preferences from others *For more details, please feel free to contact us.

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Color images of Japan, China, and Thailand.

A mix of color images with small differences and color images with large differences!

Our company uses DIC's original image research method to investigate the color images associated with "words" among people in various countries. Psychological impressions related to color, such as weight, warmth, and evaluation, are universal and effective for image communication that transcends language. Additionally, we can interpret the impressions of those "words" from the perspective of color psychology based on the results of the color image research. [Research Keywords] ■ Value Keywords ■ Trend Keywords ■ Design Keywords *For more details, please feel free to contact us.

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Consumer cluster analysis of Japan, China, and Thailand.

For your company's business targeting reference! The basics of color marketing involve understanding the relationship between "people," "things," "era (trends)," and colors.

This introduces the characteristics of consumer clusters in Japan, China (Shanghai), and Thailand, classified through the analysis of consumer purchasing behavior. The consumer clusters in each country are categorized based on differences in values related to purchasing activities. Due to cultural differences, there are values that are similar and those that are not, leading to variations in the factors (purchasing value characteristics) used for cluster classification. Japan does not have a "simple-oriented" factor, but since many Japanese people prefer simplicity, it is thought that the strength of this inclination may not significantly contribute to consumer classification. 【Factors (Purchasing Value Characteristics)】 ■ Japan: Status-oriented, authenticity-oriented, craftsmanship-oriented, uniqueness-oriented, classic-oriented, trend-oriented, value-oriented, fashion-oriented ■ China: Status-oriented, simple-oriented, material-oriented, value-oriented, quality-oriented, trend-oriented, word-of-mouth-oriented, uniqueness-oriented ■ Thailand: Luxury-oriented, authenticity-oriented, simple-oriented, classic/traditional-oriented, individuality-oriented, eco-oriented, value-oriented, fashion-oriented *For more details, please feel free to contact us.

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Purchasing characteristics of high-income women residing in Shanghai, China.

The basics of color marketing involve understanding the relationship between "people," "things," "era (trends)," and color!

We will introduce the "target" of "women (high-income group) residing in China (Shanghai)" from the perspective of purchasing characteristics. Using a portion of the rich content, we found that "the high selection rate of 'self-reward' as a purchasing purpose is a characteristic," and "with an 'optimistic' mindset, there is a very high preference for warm vivid colors," among several characteristics of this consumer group. Additionally, the color image shows different trends compared to the overall results for women. 【Characteristics】 - Even though they are high-income consumers, the average age is young. - Overall, they are women who are "curious and brand-loving." - In terms of purchasing factors, they are characterized by a strong inclination towards "uniqueness," and a low inclination towards "simplicity" and "value for money." - Their keyword preferences show a high inclination towards "creative," "optimistic," and "elegant." *For more details, please feel free to contact us.

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What is a trend color?

Decode the colors that reflect the era and capture the target with color design!

"Trend colors" refer to colors that reflect the atmosphere of the times, derived from societal movements and people's psychology. The colors expressed in several color groups based on the overall trend theme are related not only to hues and tones such as red, blue, and beige, but also to material feel, texture, patterns, and shapes. By discussing not just the colors but also the keywords and stories behind them, a worldview is constructed that serves as a hint for future product creation. [Overview] - Colors that are forecasted to reflect societal movements 1 to 2 years ahead. - The prediction of trend colors is key to associations and psychological images related to colors. - Trends emerge from the interplay of color, material, texture, and shape. *For more details, please feel free to contact us.

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Purchasing characteristics of high-income women living in Thailand.

The basics of color marketing involve understanding the relationship between "people," "things," "era (trends)," and color!

We will introduce the "target" of "women living in Thailand (high-income group)" from the perspective of purchasing characteristics. Using a portion of the abundant content, it was observed that "color preferences tend to favor high-contrast modern color schemes compared to other consumer lifestyles" and "material preferences lean towards the luxury of dark wood, with a heightened preference for gloss gold," revealing several characteristics of this consumer lifestyle. Additionally, there were no significant differences in color imagery compared to the overall results for women. 【Characteristics】 - The age composition shows a high proportion of women in their 30s, with many being "self-employed/assistants" and "full-time housewives." - Overall, they embody a woman who is "curious," "fashionable," and "family-oriented." - In terms of purchasing factors, there is a very high inclination towards "eco-friendliness," while "traditional/classic preferences" and "value-seeking" are lower. - Keyword preferences show a high inclination towards "rational," "optimistic," and "natural." *For more details, please feel free to contact us.

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Design event "Design Shanghai 2023"

Highlighting design trends from China that have evolved independently!

The theme of "Design Shanghai 2023" is "Sustainable Design Next: 'Recreation' - Design for Wellbeing." Exhibitions were held in three halls: "Furniture & Lighting," "Kitchen & Bath & New Materials & Applications," and "Lifestyle & Accessories." Since 2008, our company has been publishing the "Asia Color Trend Book," promoting Asian trends, and we have given two lectures at the "Design Shanghai" forum, continuing to monitor developments since then. 【Overview of Design Shanghai 2023】 ■ The venue has moved to the Shanghai World Expo Convention Center, with a 50% increase in scale. ■ Concept car exhibition by main sponsor AUDI. *For more details, please feel free to contact us.

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Color of 2025

Consideration/Wisdom/Resonance/Symbiosis/Calmness/Composure/Warmth/Sense of Fulfillment/Fluctuation of Perspective/Open Energy/Transcending Reality/Immaterial Tone

To overcome this chaotic era, what is required is not to fight blindly with sheer force, but for people to join hands, shape each other's wisdom into precise forms for problem-solving, and to proceed with things gently. The delicate quality of light (pearl-like quality) that "DIC-F91 (a textured, gentle beige)" embodies provides a fluctuation of color depending on the viewpoint. This warm, gentle nuance symbolizes 2025 as a color that leads to the fundamental human desire to focus on the essence of things and to a subtly pleasant richness. On the other hand, we are entering an era where a sense of openness and surrealism that transcends human imagination and reality is being constructed even in our everyday lives. "DIC-F202 (a slightly greenish bright yellow)" is a color that radiates a sparkle, bringing an overwhelming amount of power and ideas to humans searching for identity in the space between the natural world and AI. 【Primary colors】 ■DIC-F91 ■DIC-F202 *For more details, please feel free to contact us.

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Asia Color Trend Book: Manufacturing and Color Trends in Asia

We offer various creative inspirations!

The "Asia Color Trend Book 2024-25" presents various creative inspirations centered around the reconstruction of Asian identity through six themes, focusing on the major trends of sustainability and the overlap of the virtual and real. It addresses the desire for physical interaction stemming from the backlash against the virtual exchanges we became accustomed to during the pandemic, as well as approaches that engage the human mind and expand the senses. Additionally, material samples are provided in the Material Box. [Topics on Asian Manufacturing and Color Trends] ■ Asian Trend Colors 2020-2023 - Forecast of Asian color trends linked to global trends *For more details, please feel free to contact us.

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Asia Color Trend Book: The Expansion of Diversity in Asia

Designs that can be chosen according to individual preferences regardless of gender, fashion that does not discriminate based on the presence or absence of disabilities, and many innovative initiatives in various industries!

Diversity in terms of gender, age, the presence or absence of disabilities, majority and minority, and values exists in various forms. Diverse values that were once not recognized in Asia are now becoming visible, and there is a noticeable expansion in the ways they can be interpreted. The interpretation of diversity encompasses not only the socially constructed rules of what is considered "normal" and the outward symbols recognized by others, but also values rooted in the cultures and uniqueness of each country, as well as individual experiences. This suggests a new direction for society. In the "Asia Color Trend Book 2024-25," through six themes, we focus on the reconstruction of Asian identity and the major trends of sustainability, the overlap of virtual and real experiences, and the desire for connection arising from the backlash against virtual interactions that became familiar during the COVID-19 pandemic. We propose various creative inspirations that engage the human spirit and expand sensory experiences. [Topics on the Expansion of Diversity in Asia] ■ Diversity of values that touch the five senses and emotions ■ Free choices that redefine fixed notions *For more details, please feel free to contact us.

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Asia Color Trend Book: Sustainable Materials in Asia

With the basicization of sustainable manufacturing, the development of materials with storytelling and design elements for differentiation has also become more active!

In recent years, efforts related to sustainability have accelerated in Asian countries, significantly influencing consumer environmental awareness. With various countries implementing policies and a growing awareness among consumers regarding the environment, the number of sustainable products is increasing. There is ongoing development of materials that reuse waste, aiming for greater sustainability. The "Asia Color Trend Book 2024-25" proposes various creative inspirations centered around six themes, focusing on the reconstruction of Asian identity, the major trend of sustainability, and the overlap of virtual and real experiences. It also addresses the desire for physical interaction stemming from the backlash against the virtual interactions that became familiar during the COVID-19 pandemic, as well as approaches that engage the human spirit and expand the senses. 【Topics on Sustainable Materials in Asia】 ■ Utilization of unique local materials ■ Sublimating natural materials through ideas ■ Exploration of design using new materials *For more details, please feel free to contact us.

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Asia Color Trend Book: Creation in Asia

As a trend book focused on Asia, it has successfully guided various brands and product developments since its publication!

The "Asia Color Trend Book" features analyses and forecasts of market, brand, and consumer trends in Asia, created in collaboration with trend researchers from various Asian countries. It serves as an inspiration book that conveys Asia's aesthetic sensibilities through approximately 400 images and 40 material samples for your use. In the "Asia Color Trend Book 2024-25," we explore six themes centered around the reconstruction of Asian identity, the major trend of sustainability, and the overlap of virtual and real experiences. It also addresses the desire for physical interaction stemming from the shift to virtual communication during the COVID-19 pandemic, as well as approaches that engage the human mind and expand the senses, offering various creative inspirations. [Asia's Creation Topics] ■ Approaches that engage the human mind and senses ■ Experiential value created by the resonance of the real and digital *For more details, please feel free to contact us.

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Color Marketing: What are the three perspectives on color utilization that can be applied to product development?

Explaining the basic perspectives when engaging in "color marketing"!

To effectively utilize color in business, it can range from relatively simple approaches to those requiring advanced specialized skills, but the fundamental aspect is to understand color from a logical perspective. In the business environment, there are situations where it is necessary to explain "why that color" and ensure that the other party is convinced. Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotional activities across various industries. As various fields mature, differentiating from competitors has become a significant challenge. We propose solutions to address such challenges through color. [The Role of Color] ■ Business Strategy: Roles such as appealing to corporate image represented by CI (Corporate Identity) colors. ■ Product Planning: Roles in expressing the attractiveness of product strategy, such as product colors and product color line-ups. ■ Product Design: Roles as important elements of specific expression in design, such as color and "texture, shape, materials," etc. *For more details, please feel free to contact us.

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Tips for mastering color imagery as a design expression.

When utilizing color imagery in various business situations, it is important to consider the relationship with the marketing elements surrounding color!

Colors are utilized in various situations, from corporate image creation to product planning and promotion. Among the diverse applications, one that is highly emphasized is the emotional information transmission effect of colors (image communication). While communication methods such as text and words require linguistic ability, colors can convey some form of image to "everyone" simply by being seen. Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotion activities across various industries. As maturity progresses in various fields, differentiation from competitors has become a significant challenge. We propose solutions to address such challenges through the use of colors. [Some Roles of Color] - Business Strategy: Roles that appeal to corporate image, represented by CI colors. - Product Planning: Roles that express the attractiveness of product strategies, such as product colors and color line-ups. - Product Design: Roles as important elements of specific expression in design, including color and "texture, shape, material, etc." *For more details, please feel free to contact us.

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The Importance of Color in Package Design

Introducing a method developed by DIC to quantitatively grasp the importance of color in package design and examples of its application!

In product development, there are situations where you are asked for the rationale behind the proposal of "why that color" when considering the direction of color. To evaluate whether the color is appropriate based on the characteristics of the product and the target audience, it is effective to present a rationale based on quantitative research. Especially in packaging for food and beverages, color plays a significant role not only in aesthetics but also in helping customers intuitively grasp the features of the product. 【DCAM (DIC Color Application Method)】 ■ Statistically analyze the research subjects using two approaches: color and cognitive systems A unique image research method developed by DIC ■ Unlike general color surveys that present colors in a single hue, this method captures color in terms of areas, allowing for a quantitative understanding of the range of color images and the degree of common recognition of those images ■ By combining color image evaluation through color gamut selection with cognitive interpretation and judgment through correspondence analysis and the SD method, we conduct research design and analysis that allows for a multifaceted understanding of the often vague and elusive images of the research subjects. *For more details, please feel free to contact us.

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Understanding the Organization of Colors: Knowing Practical Techniques Aligned with Color Psychology

We will introduce how to organize colors, starting from commonly known color knowledge to the psychological concepts of color organization!

To skillfully utilize color in business, there are relatively simple approaches as well as those that require advanced expertise. The first step is to be able to logically organize colors. By combining basic knowledge with perspectives such as color marketing and color design, it becomes possible to plan from multiple angles and more effectively apply it to business. Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotion across various industries. As various fields mature, differentiation from competitors has become a significant challenge. We propose solutions that address these challenges through color. [Some Roles of Color] ■ Business Strategy: Roles such as appealing to corporate image represented by CI colors. ■ Product Planning: Roles in expressing the attractiveness of product strategy, such as product colors and product color line-ups. ■ Product Design: Roles of color as an important element of specific expression in design, alongside "texture, shape, and materials." *For more details, please feel free to contact us.

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Workshop

We will assist you in solving practical issues directly related to your own work!

We plan various "workshops" to connect knowledge to practical skills and generate new insights and ideas. We encourage the activation of thinking from multifaceted and objective perspectives, assisting participants with practical problem-solving directly related to their own work. We also accept program development tailored to individual color challenges of our clients. Please feel free to consult with us. 【Examples of Workshop Events】 ■ "Color and Materials" - A Creators' Session to Color the Future DIC COLORIAL PROJECT 2018 Workshop-style seminar with popular creators *For more details, please refer to the related links or feel free to contact us.

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Global Trend Seminar

We will provide hints for product development through a multifaceted analysis of color trend information!

DIC Color Design Co., Ltd. is holding a "Global Trend Seminar." Understanding and utilizing color trends that reflect the times enhances appeal to customers and significantly impacts product sales. Through multifaceted analysis of the latest color trend information cultivated over many years of disseminating Asian color trends and a rich global network, we provide insights for product development. [Examples of Global Trend Seminar Events] ■ 5th Asian Color Association ACA 2019 Nagoya Invited Lecture ■ 10th Asian Color Forum Lecture ■ Color Coding DECODING OF COLORS ■ Lecture at the 2018 Chinese Traditional Color Academic Annual Conference *For more details, please refer to the related links or feel free to contact us.

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Color Seminar

We also accept the development of programs that address individual color challenges for our customers!

DIC Color Design Co., Ltd. offers "Color Seminars." From basic knowledge of color to prevent color-related troubles and facilitate communication, to perspectives on color design and color marketing, as well as considerations for color usage in information transmission, we explain effective utilization methods from both expressive and functional aspects. Aimed at various industries, we have prepared a seminar program for corporations that delves into the basics of color and the specialized knowledge of color required in product development, with the goal of effectively utilizing "color." 【Examples of Color Seminar Offerings (Excerpt)】 ■ Learn from color professionals: Practical course on communicative color design/color universal design: Space Design Edition ■ Learn from color professionals: Practical course on communicative color design/color universal design: Graphic Design Edition ■ The value and utilization of color universal design – What color can do for the SDGs *For more details, please refer to the related links or feel free to contact us.

  • Employee training

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Color Planning

We propose a comprehensive color design, including color lineup, materials, and finishes!

DIC Color Design Co., Ltd. conducts "Color Planning." Color is an important factor that influences the appeal of products. As a member of the DIC Group, which provides color materials to all industries, we leverage our long-standing proposal track record and expertise to offer comprehensive color design that includes brand strategies suitable for target needs, product planning and concepts, research and analysis, color lineups, materials, and finishes. [Examples of Implementation Themes (Excerpt)] ■ Product design concepts and CMF design proposals ■ New material prototyping/sample production ■ Proposals for renewing color lineups ■ Color naming proposals *For more details, please refer to the related links or feel free to contact us.

  • Other office supplies
  • interior
  • Exterior Advisor

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Asia Color Trend Book

Decode and create the unique aesthetic, colors, and textures of Asia!

The "Asia Color Trend Book" is a design trend book based on Asia. It communicates avant-garde creativity that skillfully merges global trends emerging in various Asian countries with local culture, from the perspective of color and materials. Today, the Asian market occupies an important position in the global economy, with top global brands developing product strategies based on Asian values and consumption trends. 【Asia Color Trend Book 2024-25 Features】 ■ A design trend book based on Asia ■ The social background and future of lifestyles in major Asian countries ■ Asia's CMF trends linked to global trends ■ Tips for product strategies and design development aimed at Asia ■ Key words of interest in material trends and manufacturing *For more details, please refer to the related links or feel free to contact us.

  • interior
  • Exterior Advisor
  • media

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Trend forecast

Trend color and material forecast analysis! Corresponding to various research target fields.

DIC Color Design Co., Ltd. conducts "Trend Forecasting." Based on a wealth of information resources, we conduct periodic research and analysis of global trends, predicting signals for the next trends from the evolution of color and material trends. By translating trends into appropriate forms tailored to our clients' objectives, we support the concept and design planning of new product development. [Research Areas (Excerpt)] ■ Interior ■ Exterior ■ Automotive ■ Electronics ■ Fashion *For more details, please refer to the related links or feel free to contact us.

  • interior
  • Exterior Advisor

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Market research

We will deepen our understanding of the market and use it to build our brand strategy!

The feature of our "Market Research" lies in the research design and analysis centered around "color." By unraveling color, connections to various phenomena such as "culture and history," "climate and customs," "consumer preferences," and "lifestyle" are revealed. Through the investigation and analysis of the values and lifestyles of people in the target countries and regions, we deepen our understanding of the market and contribute to the development of brand strategies. [Examples of Research Themes] ■ Understanding basic information in the countries/regions where products are launched (climate, history, values, living conditions, etc.) ■ Analysis of consumer lifestyles in the target country ■ Understanding color images and preferences in Japan, China, and Thailand ■ Understanding the values related to housing and interior design among the middle class in India, etc. *For more details, please refer to the related links or feel free to contact us.

  • interior
  • Exterior Advisor

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RFID

Comprehensive support from introduction and verification to system development, equipment arrangement, operation, and maintenance!

DIC Color Design Co., Ltd. handles "RFID." RFID is a wireless communication recognition technology that identifies people and objects by storing data in an IC chip and communicating with a reader through radio waves or electromagnetic waves. Our company provides comprehensive support for the introduction and verification of RFID products, system development, equipment arrangement, operation, and maintenance to solve the problems faced by businesses. 【RFID Components】 ■ IC Chip ■ Antenna ■ Inlay ■ Surface Material *For more details, please refer to the related links or feel free to contact us.

  • RFID/IC tags

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Transportation advertising sticker

We have independently developed a non-combustible material specifically for transportation advertising called "DIC Training Gray NEO" and are working to promote its widespread use!

We handle "transportation advertising stickers." Transportation advertising stickers (for door pockets, door glass, and twin) are very popular products due to their long display period and the recency effect. At DIC, we have independently developed a transportation advertising-specific non-combustible material called "DIC Training Gray NEO," which meets the recommended specifications of JR East Planning, and we are working to promote its use. [Overview] - Door pocket sticker: using DIC Training Gray NEO - Door glass sticker: using DIC Train GSW - Twin sticker: using New Eco Cycle White A2-S *For more details, please refer to the related links or feel free to contact us.

  • Other office supplies

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POP for beverages and vending machines

In terms of POP design, we can leverage our extensive experience to provide support that creates a difference!

Our company handles "POP for beverages and vending machines." For sales promotions that leverage existing environments, highly eye-catching and easily replaceable POP is effective. At DIC Color Design, we consider various factors, including the usage environment, the material and shape of the support, the materials for the POP, printing characteristics, and the properties and strength of adhesives, to produce suitable POP. [Vending Machines] ■ Top Board Sign: Using #8612DFT (one side strong adhesive, one side removable double-sided tape) ■ Side Stickers: Using Eco Cycle Series ■ System Stickers/Enclosed Stickers: Using Softac PO White/Transparent 80SER/Eco Cycle *For more details, please refer to the related links or feel free to contact us.

  • Vending machines
  • Other office supplies

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Display label, eye-catching label

The material is a DIC product and has expertise in optimizing printing and processing!

Our company handles "display labels and eye-catching labels." Labels can give various impressions to your products and serve as an important medium to effectively convey necessary information to customers using the products. At DIC Color Design, we produce labels that excel not only in design but also in functionality. For bottle display labels, we use materials for the surface, adhesive, and release paper that are all environmentally friendly. For eye-catching labels, we select materials that are difficult to peel off and can be removed without leaving any adhesive residue. [Overview] ■ Display Labels: Using the Daitack EMH series ■ Eye-Catching Labels: Using the Daitack EMR series *For more details, please refer to the related links or feel free to contact us.

  • Other office supplies

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Special processed products

We offer a wide variety of items to meet the needs for novelties and promotional goods!

Our company handles not only printing but also the production of "special processed products." We offer a wide variety of items to meet the needs for novelties and promotional goods. Please feel free to contact us when you need our services. 【Special Processed Products (Excerpt)】 ■ Supplement Stickers ■ Clear Files ■ Mouse Pads ■ Sticky Notes ■ Postcards *For more details, please refer to the related links or feel free to contact us.

  • Office supplies and stationery
  • Other office supplies

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Corporate branding

We support the maximization of corporate value from awareness to empathy.

We will utilize DIC Corporation's branding expertise to propose ways to present and communicate your company, focusing on color.

  • others

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Color Planning Service

Leave color planning to us!

As a member of the DIC Group, which provides color materials to all industries, we conduct color planning by leveraging our long-standing track record and expertise. We offer comprehensive color design proposals, from brand strategies and product planning concepts tailored to target needs, to research analysis, color line-ups, materials, and finishes. Please feel free to contact us if you have any requests. 【Service Details】 ■CMF Design - Based on a wide range of CMF (Color/Material/Finish) information and processing technology information, we propose material selection, product color development, and texture/pattern design. ■Color Universal Design - We support the proposal and supervision of suitable colors for effective information transmission, taking into account the diversity of color perception, based on insights gained from collaborative research among industry, government, and academia. *For more details, please download the PDF or feel free to contact us.

  • others

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Sticker production service

A specialist in POP production provides high-quality SP tools!

We offer appropriate plans based on our extensive experience in sticker planning, design, printing, and processing, tailored to your budget and delivery schedule. As a manufacturer of adhesive materials and printing inks, we can optimize the selection of raw materials and printing processes. 【Solution Examples】 ■ Transportation advertising stickers ■ Promotional POP stickers ■ Display labels, eye-catching labels ■ Other processed products *For more details, please download the PDF or feel free to contact us.

  • others

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  • 【イプロス初主催】AIを活用したリアル展示会!出展社募集中

    【イプロス初主催】AIを活用したリアル展示会!出展社募集中

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