What is SFA? Explaining the differences with CRM and MA, and key points for implementation.
Why is the introduction of SFA being promoted? This column explains the benefits of implementation and points to consider during the introduction.
Are you familiar with the tool called "SFA," which realizes the visualization of sales and contributes to improving sales productivity and business processes? In recent years, business support and customer management systems such as SFA and CRM have gained attention in Japan, and many companies have successfully implemented them, with numerous success stories to share. In this article, we will explain why the introduction of SFA is being promoted, provide an overview and role of SFA, discuss the benefits of implementation, and highlight points to be careful about during the introduction process. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*
- Company:ソフトブレーン 東京本社
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