コシオカ産業 List of Products and Services

Benefits of Using SNS for Promotion Benefit 1: High Research Capability Benefit 2: Low Cost to Start You can utilize free posts to disseminate information without incurring costs, and with a small advertising budget, you can conduct efficient promotions targeting specific audiences. Benefit 3: Accurate Approach to Target Audience You can efficiently deliver information to groups that are likely to be interested in purchasing products or services. Key Points of SNS-Based Promotion Strategy Point 1: Clear Goal Setting It is important in SNS-based promotion to clarify "what you want to achieve." Point 2: Selecting the Appropriate Platform Prioritize choosing platforms that your target customers are using. Point 3: Creative Content In SNS, the creativity of your content can lead to improved brand image and increased sales. Point 4: User Participation Campaigns By conducting participatory campaigns, you can foster a sense of closeness to the brand. Point 5: Influencer Marketing By selecting influencers that match your target audience, you can expect effects that lead to increased brand recognition and sales.

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Effects of Instagrammable Novelties 1. Increased Brand Awareness This requires visual impact, customer experience, and strategic marketing. 2. Promotion of Word-of-Mouth Effects Strategies that encourage natural sharing by customers are key to effective marketing. 3. Increase in Repeat Customers Instagrammable novelties and campaigns with perks create a positive impression on customers and foster positive experiences with the brand. Characteristics of Instagrammable Novelties 1. Unique and Eye-Catching Design Focusing on design is key to making a strong impression for the company's branding. 2. Balancing Practicality and Aesthetics This balance significantly contributes to the success of promotions. 3. Photo-Friendly Materials and Textures Unique textures that photograph well, such as clear materials with transparency or soft, natural wood finishes, encourage social media posts. 4. Colorful and Vibrant Color Schemes Such color schemes enhance value and are a major point for attracting many people. 5. Storytelling and Surprise Elements Creating moments that make people want to take photos ultimately leads to increased buzz on social media and improved brand awareness.

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The biggest feature of promotional goods is that they "reach customers directly and are often seen in daily life." The more practical the goods are, the easier it is for the company name or brand message to be remembered. - Benefit 1: Increased brand awareness By being used continuously, long-term brand exposure becomes possible, making it a cost-effective marketing strategy. - Benefit 2: Reduced advertising costs For companies, it can be considered an efficient marketing method that allows them to achieve significant recognition effects with minimal investment. - Benefit 3: Improved customer satisfaction As satisfaction increases, it leads to more repeat customers and the acquisition of new customers through word-of-mouth, which is also effective in enhancing brand loyalty. - Drawback 1: Costs can be high It is necessary to carefully consider the balance between the expected effects and costs after distribution. - Drawback 2: Effects may not be immediately apparent A long-term perspective is needed to effectively utilize promotional goods. - Drawback 3: There is a possibility of being discarded without use Particularly low-quality goods can lead to a decline in the company's image, so caution is required.

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What is non-woven fabric? Non-woven fabric is a cloth-like material made by mechanically, thermally, or chemically bonding fibers without weaving or knitting. It is lightweight yet durable, and possesses characteristics such as breathability and water resistance. Three features of non-woven bags: - Lightweight and durable They are highly practical as they are resistant to tearing even with repeated use for everyday shopping or carrying documents. - Environmentally friendly Made primarily from polypropylene or polyester, they are recyclable and emit few harmful substances upon disposal. - Water-resistant and breathable They can protect contents from minor water exposure and dirt, making them safe for carrying food and clothing. Four main uses of non-woven bags: - As shopping bags Their lightweight and durability make them ideal for carrying relatively heavy items like groceries and daily necessities. - As promotional items They are highly practical and are reused in daily life after being taken home, providing long-term advertising benefits. - For events and exhibitions They are convenient for carrying brochures, samples, and promotional items, allowing organizers and companies to naturally promote their brand.

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Three effects of distributing novelties at hot spring resorts: 1. Strong memories of visiting the hot spring remain. In the case of hot spring resorts, distributing novelties that can be used at the hot springs enhances the feeling of joy, making the memories of the visit more vivid. If the memories are strong, the likelihood of returning increases. 2. Promotional effect for the hot spring resort. If more people learn about the hot spring resort through novelties, it is possible to attract not only repeat visitors but also new tourists. 3. Appreciated as a gesture of hospitality. Distributing novelties expresses a spirit of hospitality. The recipients feel a sense of gain and happiness, which increases their satisfaction. Five practical and everyday-use novelties that are appreciated at hot spring resorts: 1. "Hot spring towel." Creating an original "hot spring towel" unique to the hot spring can contribute to branding. 2. "Eco bag." If used in daily situations, the eco bag becomes a walking advertisement, increasing promotional effects for those who have not yet visited the hot spring resort. 3. "Vinyl bag/pouch." Vinyl bags or pouches that are waterproof are highly practical novelties that can be used immediately at the hot spring resort.

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What is a clear bottle? A clear bottle is a beverage bottle made from transparent materials. It is primarily made of plastic, which is lightweight and durable, making it useful in a wide range of situations. As the name suggests, it features a transparent design that allows you to see the contents, making it easy to check the remaining amount of drink or the color of the contents at a glance. Introducing the versatile uses of clear bottles: - Utilization in daily life: The clear bottle, with its simple yet practical and stylish design, is an item that enhances comfort in everyday life. - Utilization in outdoor activities: Due to its high versatility, the clear bottle is widely supported as an essential item for outdoor activities. - Creative use at home: Depending on the ideas for its use, it can enrich daily life as an item that combines practicality and creativity. - Utilization as novelty items or gifts: With a wide range of customization options, including colors, capacities, and packaging, it allows for optimal choices based on purpose. Clear bottles are often chosen as practical gifts that delight the recipient in many situations.

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What are purchase benefits? These are additional perks or gifts offered when purchasing a product or service. Specific examples include discount coupons for future use, limited edition merchandise, free accessories, and sample products. Three consumer benefits of purchase benefits: - A sense of value: Receiving benefits creates a psychological feeling of gaining more than the actual value of the product or service. - Recognition of added value of products and brands: Communicating the brand's values and uniqueness through purchase benefits helps build a strong trust relationship with consumers and contributes to long-term loyalty improvement. - Differentiation from other buyers: It highlights the brand's value and the product's appeal, providing a positive purchasing experience that remains in consumers' memories. Three benefits of purchase benefits for companies: - Sales promotion effect: It serves as a powerful marketing tool strategically aimed at increasing sales, rather than just being a simple "bonus." - Improvement of customer loyalty: It is key to building long-term trust relationships with customers and strengthening brand loyalty. - Expansion of brand recognition.

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What is Christmas novelty? It refers to special gifts or promotional items that companies or brands give to customers and partners during the Christmas season. Four points to consider when choosing Christmas novelty: - Clarify the target Consider the age, gender, and preferences of customers, and choose items that they will enjoy. - Maintain consistency with the brand It is important to view it as part of the brand and maintain consistency. - Choose practical items that can be used for a long time Selecting practical items that recipients can use for a long time will sustainably increase brand recognition. - Opt for originality Choose unique items to differentiate from others. Four effects gained from distributing Christmas novelty: - Strengthening customer loyalty Trust deepens, leading to repeat purchases and referrals. - Acquiring new customers Using novelties as a tool for acquiring new customers can also be effective. - Improving employee motivation - Strengthening events and campaigns Utilizing novelties in events or campaigns held during the Christmas season is also one method.

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The price of novelties is determined by the Prize Competition Law! Novelties refer to goods distributed free of charge as part of advertising and promotional activities. On the other hand, when distributing them, they must be produced within the amount specified by the Prize Competition Law. Novelties fall under the category of total prizes according to the Prize Competition Law. Adding expensive novelties can lead consumers to misinterpret the quality of products or services. To prevent misinterpretation regarding products or services, it is important to produce novelties at an appropriate price. What happens if you set a price that violates the Prize Competition Law? In the initial stage, you will receive a "correction recommendation" from the Consumer Affairs Agency or local governments, but in the worst case, it could lead to criminal penalties. Therefore, it is essential to understand the legal knowledge before producing novelties. Price setting that violates the Prize Competition Law is subject to "correction recommendations." If you violate the Prize Competition Law, you may receive a "correction recommendation" from the Consumer Affairs Agency or local governments. Ignoring a "correction recommendation" could lead to criminal penalties. The Prize Competition Law includes provisions that can impose criminal penalties, so caution is necessary.

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What is a drawstring bag? A drawstring bag is a fabric bag that opens and closes by pulling a cord threaded through the opening. It is a traditional Japanese item that has been used for storing small items when wearing kimono or traditional clothing for a long time. Simple and easy to use, it comes in various sizes and designs, making it widely utilized in modern life. Here are seven diverse uses for drawstring bags! - Used for everyday small item storage Many people love using it as an item to keep their bags tidy. - Used as an eco bag Lightweight and compact, it can be folded and stored in a bag, making it easy to take out for sudden shopping. - Used for travel and outdoor activities Drawstring bags are durable and suitable for temporarily storing dirty items, making them very handy during travel or camping. - Used as a lunch bag or bento bag Fabric drawstring bags are easy to wash and reusable, making them environmentally friendly. - Used for gift wrapping Not only does it wrap gifts, but the recipient can also use it afterward, excelling in both practicality and eco-friendliness. - Used for organizing children's toys and school supplies - Used as a fashion item

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There are two effects gained from utilizing novelties in a campaign! 1. The effect of increasing customer attraction By distributing free items, if you can draw the interest of many people, it can lead to an increase in visitor numbers. 2. The effect of raising awareness Novelty goods with designs that people want to use regularly demonstrate advertising effects that exceed expectations. Three points to consider when choosing novelties to distribute in a campaign: 1. Choose novelty goods that align with the campaign's objectives Clarify "Why are we distributing novelties?" and "What effects do we want to achieve by distributing novelties?" before distributing them in the campaign. 2. Choose practical novelty goods By distributing practical novelties, recipients will be deeply impressed with "I received this from this company." Since they will remember it every time they use it, distributing practical novelties can be expected to have a significant advertising effect. 3. Choose novelty goods with originality Novelty items that are differentiated from competitors and possess originality leave a deep impression and are expected to have a high advertising effect. Additionally, novelties that provide a sense of exclusivity attract the interest of many people and can also be expected to have a high customer attraction effect.

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What is an eco-bag? An eco-bag is a reusable bag that serves as an alternative to disposable bags like plastic shopping bags. What is the importance of the material of eco-bags? The material of eco-bags has a significant impact on durability, usability, and the environment. It is essential to understand how the characteristics of the material and the manufacturing process affect the Earth's environment. Seven main materials for eco-bags: - Cotton Cotton is biodegradable and naturally returns to the environment after use, resulting in low environmental impact when disposed of. - Polyester Lightweight and highly durable, polyester can be folded and stored compactly, making it convenient to carry. - Jute A plant-based natural fiber, jute is a very environmentally friendly option. - Nylon Using a very lightweight and strong synthetic fiber, nylon can also be folded and stored compactly, which is appealing. - Linen Made from natural flax fibers, linen is gaining attention as an environmentally friendly option. - Non-woven fabric This fabric-like material is made by bonding fibers instead of weaving them, characterized by being lightweight and affordable. - Recycled PET PET is known for its high durability, lightweight nature, and resistance to water and dirt.

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The types of materials used for tote bags are as follows: - Cotton As a natural material, it is a popular eco-friendly choice. It is available in a wide range of designs, from simple to colorful prints, and can also express individuality through prints and embroidery. - Non-woven fabric This is an artificial material made by bonding fibers with heat or chemicals, and it is also popular for tote bags. It is lightweight, durable, and many have water-repellent properties, making it widely used as a practical item. - Polyester It has high durability and is resistant to fading. Many are lightweight and waterproof, making them reliable even on rainy days. - Canvas It is highly durable and resistant to wear, making it suitable for everyday use. It has a sturdy texture and is characterized by its resistance to deformation. - Nylon Lightweight yet highly durable, it is resistant to wear and tearing, making it valuable for outdoor and travel tote bags. - Denim Its unique texture and color are appealing, and the more it is used, the more character it develops, allowing you to create a one-of-a-kind bag.

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Items for wishing for success in exams are essential in Japan's examination culture. They are used to pray for success in tests and qualifications, serving as a mental support for students. In Japan, there has been a tradition of "vow offerings" to deities since ancient times, and items for wishing for success in exams are widely used as part of this practice. Five points to consider when choosing items for wishing for success in exams: - Choose items that match your feelings and wishes. When selecting items for wishing for success, it is important to choose those that align with your own or someone else's feelings and wishes. For example, if you wish for academic achievement or passing a specific exam, it would be good to choose charms or stickers that are specifically related to that wish. - Check the place of purchase and its reliability. It is recommended to purchase traditional charms for wishing for success at actual shrines or temples. Buying from these places is believed to provide divine protection. - Consider the balance between price and quality. Expensive items are not always the best, but overly cheap items may have quality issues. It is advisable to choose items that strike a balance between price and quality according to your budget.

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What is a novelty item? A novelty item refers to free commemorative gifts or promotional items distributed by companies or organizations to promote their brand. Particularly in universities, novelty items serve as an important tool to enhance the sense of unity among students and faculty, contributing to the formation of a community. Three effects of university novelty items: - Effect 1: Increased recognition By using logo-branded goods in daily life, the university's presence becomes widely recognized. - Effect 2: Approaching prospective students By showcasing the university's appeal through novelty items, prospective students' interest and curiosity about the university can be heightened. - Effect 3: Strengthening relationships with alumni Items distributed as commemorative gifts during graduation ceremonies or reunions serve as reminders for alumni of their alma mater and are effective during alumni activities and fundraising efforts. Four key points to maximize the effectiveness of university novelty items: - Point 1: Clearly define the target audience - Point 2: Consider the balance between practicality and design - Point 3: Incorporate trends - Point 4: Create personalized novelty items

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The effects gained from distributing novelties during the year-end and New Year period are as follows: 1. Conveying feelings of gratitude The year-end and New Year mark the conclusion of one year and the beginning of another. By giving novelties during this time, companies can easily express their gratitude to customers and business partners. In particular, practical items that can be used in daily life are likely to be used for a long time by the recipients, thereby sustaining the effect of conveying the company's message. 2. Increasing brand awareness Distributing novelties during the year-end and New Year can effectively enhance brand awareness. By giving items that feature the brand's logo or message, recipients begin to feel a closer connection to the brand. 3. Contributing to image enhancement Distributing novelties during the year-end and New Year is an effective means of enhancing the image of a company or brand. This period provides many people with an opportunity to reset their feelings for the new year, making it an excellent timing to leave a positive impression. Novelties can convey feelings of gratitude to customers and business partners by providing practical items that feature the brand's logo or message.

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- Three Effects of Eco-Friendly Novelties - - Branding as an Environmentally Conscious Company By incorporating eco-friendly novelties, companies can build a positive image of being proactive and aware of environmental issues. - Creating Impact for Recipients Using different materials and designs from typical novelties can convey uniqueness and freshness. - Contributing to the SDGs Companies can strengthen their aspect of social contribution activities. - It is Important to Produce Eco-Friendly Novelties by Material - 1. Producing Novelties with Natural Materials Using natural materials is expected to reduce the use of chemicals and the environmental burden during disposal. 2. Producing Novelties with Recycled Materials This can help suppress the extraction of new resources and the generation of waste, contributing to the establishment of a recycling society. - Representative Concepts of Eco-Friendly Novelties - 1. Fair Trade This is a movement that promotes the purchase of products made in impoverished regions of the world at fair prices. 2. Reduction of CO2 Emissions 3. Measures Against Food Waste

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Cases of copyright infringement in the production of original goods Case 1: Regarding the use of logos Logos are symbols of companies and brands. The use of logos may involve trademark rights, and registered trademarks cannot be used without permission. Case 2: Regarding the use of characters When using popular characters for original goods, it is necessary to obtain permission from the rights holder who owns the copyright for that character. In fact, there have been cases where a company was sued for copyright infringement for using a famous character without permission, resulting in legal action. If you want to create goods using a character, you should enter into a licensing agreement with the rights holder. Case 3: Regarding the use of illustrations and designs If you create your own illustrations or designs, there is no problem, but using someone else's work without permission constitutes copyright infringement. When using free materials, it is also important to check the terms of use, as proper crediting may be required.

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- Three Points for Creating Memorable Novelties - 1. Don't Overthink Memorability By balancing fun and practicality, you can create novelties that are memorable while also being frequently used in daily life and work, thus maximizing their promotional effect. 2. Create Impactful Novelties Novelties that immediately spark curiosity with a "What is this?" effect are more effective. 3. Tailor Novelties to Your Target Audience By creating novelties that cater to each specific target group, they become more memorable and you can maximize their effectiveness. - How to Choose Novelties that Leave an Impression of Your Brand - 1. Choose a Unique Design A design that is original and differentiates itself from other brands or products is likely to generate buzz. 2. Prioritize Functionality Novelties that can be practically used in daily life are more likely to remain in people's possession for a long time. 3. Incorporate an Emotionally Engaging Story Giving novelties some background or story makes them easier to remember. 4. Choose Environmentally Friendly Materials 5. Use Your Brand's Logo and Colors Effectively

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Here are four ways to choose Christmas novelties: - Clarify the target audience Consider the customers' age, gender, hobbies, and preferences, and select items that will delight them. For example, trendy items are often preferred by younger generations, while practical items are more popular among adults. - Maintain brand consistency Use the brand's logo and colors to create a design that aligns with the brand image. This will leave a strong impression of the brand on the recipients. - Choose practical items that can be used for a long time Selecting practical items that recipients can use for an extended period will continuously enhance brand recognition. For instance, items like calendars, pens, and mugs that can be used in daily life tend to be cherished for a long time. - Opt for originality Limited edition designs or customizable items create a sense of exclusivity and provide surprise and joy to the recipients. The effects of distributing Christmas novelties are as follows:

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7 Recommended Novelties for Open Campus and Entrance Ceremony at Vocational Schools 1. Stationery such as pens and notebooks Items designed with the school's logo or colors are useful during classes and for homework. 2. Tote bags for carrying materials With a wide variety of designs, these bags can prominently feature the school's logo or mascot, making it clear that they belong to that school. 3. Convenient smartphone accessories Smartphone stands, charging cables, and earphone holders are highly useful for both academic and personal use. 4. Towels that serve as memorable keepsakes These can be used in various situations, such as during sports or while traveling. 5. Comfortable blankets for winter Practical blankets can be used for self-study on campus or studying at home, making them a hit with students. 6. Stylish and easy-to-use tumblers From an ecological perspective, reusable tumblers are popular among many students. 7. Special keychains Keychains that help organize keys and cards are essential items in students' daily lives.

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- Three Points for Choosing a Tasteful Souvenir - Point 1: Practical items that can be used for a long time If it's a practical item that can be used for a long time, memories will be revived every time it is used, making it a great souvenir. It creates a feeling of gratitude for receiving it and has the effect of leaving a lasting good impression on the giver, so practical items are recommended. Point 2: Stylish designs A stylish design conveys the giver's good taste and effort, leaving a positive impression on the recipient. Point 3: Items with a sense of luxury It is important to understand the occasion and give something special on special days. Choose items with a sense of luxury that are suitable for souvenirs. - Recommended 5 Tasteful Souvenirs - 1. Tote Bag With a large printable area, it is possible to create a design that pursues unique originality. 2. Tumbler Designed in the shape of a takeout cup with a lid as an accent, it conveys a sense of style. 3. Eco Bag 4. Pouch 5. Blanket These items are particularly popular among families with small children and women.

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Five recommended novelties for winter 1. Tumbler A tumbler that can hold warm beverages is one of the must-have items during the cold winter. It is often used during relaxation time at home or in the office, and is appreciated by a wide range of people. 2. Blanket A blanket can be used in various settings such as at home, in the office, or in the car, making it practical and never a burden to receive. 3. Mug Mugs are popular items in winter when the consumption of warm drinks increases. However, some may find them a bit heavy and bulky, so they may not be suitable for distribution in large quantities. 4. Towel Towels are popular items that are appreciated year-round, not just in winter. Some people may do a big cleaning at the end of the year, while others may refresh their towels for the new year. Recommended novelties for winter events - Recommended novelties for Christmas - - Tumbler - Blanket - Aroma candle - Recommended novelties for year-end and New Year greetings - - Calendar - Towel - Stationery - Recommended novelties for Valentine's Day - - Mug - Eco bag - Stainless bottle

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- Points for Choosing Business Novelties - Point 1: Practicality Items that are practical for customers and business partners are used regularly, which helps increase brand awareness. Point 2: Simple Design A simple design is generally more appealing to everyone and can be accepted by a wide range of people, maximizing the effectiveness of the novelty. Point 3: Compactness Compact and portable items are convenient for the recipient and are frequently used in daily life and business settings, increasing opportunities for brand exposure. - Scenarios for Utilizing Business Novelties - - Corporate Briefings and Seminars By distributing novelties, companies can create a positive impression on participants and enhance brand recognition. - Trade Shows Trade shows are venues where many companies and customers gather, and distributing novelties there presents an excellent opportunity to increase brand awareness. - Sales Activities Sales representatives can leave a strong impression of the company by giving novelties during visits or business negotiations.

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- Distribution to participants of sports events Distributing novelties to participants at sports events can serve as a great memento, increasing their satisfaction. By including the event name and date on the merchandise, memories of the sports event will be revived every time they see it. If you want to enhance recognition over the long term, it is recommended to choose practical items that can be used in daily life. - Distribution to spectators of sports events Distributing novelties to those who come to watch sports events will undoubtedly create a sense of unity and excitement. For example, distributing original towels is practical since they can be used on the spot. If the items can be used even after the sports event is over, they will evoke enjoyable memories each time they are used, encouraging a desire to attend again. - Distribution as graduation mementos for clubs or teams Novelties are not only suitable for distribution to participants and spectators of sports events but also serve well as graduation mementos for clubs or teams. They will remain as memories even after graduation and will be appreciated as good keepsakes. It is advisable to choose durable items that can be used for a long time, ensuring they become lifelong memories.

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Eco materials refer to the use of materials that are environmentally friendly or produced through sustainable methods. This includes materials made from renewable resources (such as wood and bamboo), recyclable materials (like recycled plastics), biodegradable materials (such as biodegradable plastics and natural fibers), and materials that have undergone low environmental impact production processes. Additionally, materials produced from sustainable agriculture and forestry also qualify as eco materials. The use of eco materials aims to reduce environmental impact throughout the entire product lifecycle and promotes the protection of the natural environment and the sustainable use of resources. Reasons for the Attention on Eco Materials The reason eco materials are gaining attention is to contribute to environmental protection and the realization of a sustainable society. Traditional material production causes significant energy consumption, greenhouse gas emissions, resource depletion, and waste issues. Eco materials mitigate these problems by reducing environmental impact through the use of renewable resources, recycled materials, and biodegradable materials. Furthermore, the decline in consumer environmental awareness and the increasing interest in corporate social responsibility (CSR) are also driving the demand for eco materials.

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- Three Benefits of Distributing Novelties for the Grand Opening - 1. Increases Brand Awareness Particularly, novelties that are frequently seen or can be used for a long time continue to promote recognition even after distribution, resulting in significant advertising effects. 2. Boosts Customer Attraction By launching a campaign to distribute novelties to customers visiting for the grand opening, it can serve as an incentive for them to show interest and come to the store. 3. Contributes to Increased Sales If the novelty is of high quality that exceeds customer expectations, it can lead to repeat visits as customers will think, "I want to come back again." - Points to Consider When Choosing Novelties for the Grand Opening - 1. Choose Practical Items If the items are practical and can be used regularly, they can be utilized without any issues, making the recipients happy. 2. Make Them Easy to Carry By imagining customers' behavior after distributing the novelties, you can create items that will be appreciated. 3. Select Items with High Relevance to the Industry Choosing goods that are closely related to the industry will remind customers of the store every time they use them, serving as a reason for them to want to return.

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Three Popular Classic Novelties That Are Well-Received in the Apparel Industry 1. Tote Bag It has a high affinity with apparel and can also serve as a shopper during events. 2. Drawstring Bag It is popular because you can never have too many. One of its attractions is that it can be used not just as a novelty giveaway, but also for wrapping. 3. Compact Mirror It is a classic and popular item among women. If your brand targets women, distributing compact mirrors as novelties will be well-received. Three Trendy Novelties 1. Tumbler With the rising awareness of eco-friendliness in recent years, it resonates particularly well with the environmentally conscious Generation Z, making it recommended for brands targeting younger generations. 2. Pouch Canvas pouches made from fair trade cotton are items that contribute to the SDGs. They are recommended for storing stationery or smartphone accessories. 3. Mobile Battery Be mindful of the size and weight to ensure ease of portability. If you focus on design in a way that reflects the apparel industry, recipients will be happy to use it.

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What is doujin novelty? Doujin novelty refers to the "bonus" items distributed during doujin events. The distribution of doujin novelties can be expected to have promotional effects, such as increasing recognition and boosting sales. Doujin events range from those with thousands of attendees to large-scale events with over 100,000 participants, making novelties an effective means of differentiation. By utilizing novelties, let's enhance recognition and increase sales. - Three benefits of distributing doujin novelties - 1. Deepening relationships with existing customers As sellers, distributing novelties allows us to express gratitude to purchasers, making it a mutually beneficial and effective means for both parties. 2. Leading to new customer acquisition By creating campaigns where novelties are given to purchasers or those who follow social media accounts, we can attract new customers motivated by the novelty. 3. Leading to product purchases Conducting campaigns where novelties are given to purchasers who buy "over a certain amount" or "more than a certain number of items" not only leads to product purchases but is also effective in raising the average transaction value.

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- 5 Recommended Novelties That Are Well-Received at Company Information Sessions - 1. Tote Bag To ensure long-term use, place the company name or logo in a discreet location. 2. Stationery Clear files for organizing documents, sticky notes, and ballpoint pens are useful in various situations beyond the company information session, making them a great choice. 3. My Bottle For job-seeking students with a lot of belongings, it's easy to carry without being a burden. 4. Pouch If it's something they can use daily, it will create a sense of familiarity and a positive impression of the company. 5. Multi-case Made from fair trade cotton, it also allows for promoting the company's commitment to the SDGs. - Benefits of Distributing Novelties at Company Information Sessions - 1. Helps People Remember the Company Name By including the company name or logo on the distributed novelty, it will catch their eye every time they use it, fostering a sense of familiarity with the company. 2. Enhances Company Image Carefully coordinate within the company to determine what novelties job-seeking students would appreciate, and work on creating those novelties. 3. Leads to Talent Acquisition The company can create an impression of providing "strong support" to job-seeking students.

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The effects gained from buzzworthy novelties are as follows: Effect 1: Increased recognition among many people "Buzzing" refers to a state where something becomes a topic of conversation on social media and the internet, attracting attention from many people. If the novelty created goes viral on social media or the internet, it will attract attention and become a topic of discussion, making it a very effective means of increasing recognition. Effect 2: Improvement of corporate image Companies that can create buzzworthy items are perceived as having "good taste" and "foresight," which helps to establish them as attractive businesses. Since the demographics of social media users vary, it is important to strategically differentiate your approach based on the target age group. For example, X (formerly Twitter) is popular among those in their 20s, while Instagram is widely used by those in their teens to 30s. Companies should align their goals regarding which age group they want to appeal to and act strategically to enhance their corporate image. Effect 3: Significant increase in sales is expected As corporate recognition increases, people may become interested in the products being offered by the company. If many people show interest, it creates business opportunities that can lead to increased sales.

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- What is a Loyalty Program - It is a marketing strategy designed to promote customers' ongoing loyalty and interest, and to build long-term relationships. It aims to provide benefits to existing customers, increasing the repeat rate and the value they place on the company. A typical type of loyalty program is a points card system. Effects of Loyalty Programs - Increased Revenue Expected Strategies that enhance customer satisfaction help build long-term customer loyalty, which ultimately contributes significantly to the overall revenue of the company. - Strengthening Relationships with Customers Companies provide rewards each time customers purchase specific products or services, thereby increasing customer loyalty. As a result, trust from customers increases, allowing for deeper relationships to be built. - Differentiation from Competitors By implementing a loyalty program that captures customers' interest, it can lead to customer acquisition and differentiation from competitors. - Word-of-Mouth Effect Expected The introduction of a loyalty program promotes marketing through word-of-mouth, creating business opportunities for the entire company.

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Why is measuring the effectiveness of promotional activities necessary? By conducting effectiveness measurements, we can verify whether promotional activities were carried out effectively, which provides hints for the next initiatives. To conduct promotions effectively, we should measure effectiveness from all angles and identify areas for improvement that can be utilized in future strategies. Two effects to analyze in promotional effectiveness measurement: 1. Communication Effect Examples: Clicks to the company website, number of inquiries, number of member registrations, brand favorability and awareness. 2. Sales Effect Examples: Sales and profits, ROI (Return On Investment), ROAS (Return On Advertising Spend). Seven metrics to utilize in measuring promotional effectiveness: - Number of responses - Response rate - Number of conversions - CPR (Cost Per Response) - CPO (Cost Per Order) - ROAS (Return On Advertising Spend) - ROI (Return On Investment)

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- Customer Loyalty Customer loyalty refers to the commitment of customers to a specific brand or company, consistently using its products or services. Loyalty is enhanced by building a good customer experience and trust. However, just because customers use products or services repeatedly does not necessarily mean their loyalty is high. It is important to distinguish between psychological loyalty and behavioral loyalty. - Psychological Loyalty Psychological loyalty refers to the feelings of liking or admiration that customers have for a product or service. It is a crucial factor that influences long-term business outcomes. If customers' expectations or trust are betrayed, psychological loyalty can significantly decline, so caution is advised. - Behavioral Loyalty Behavioral loyalty is formed when customers repeatedly choose the same products or services. It is an important factor that directly impacts a company's revenue.

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What are live goods? Live goods refer to items that participants purchase at live events or concerts. - Recommended unique live goods - 1. Mobile battery This is a highly practical item that is useful in emergencies. If designed with a look or color that commemorates participation in the live event, it will be rare and appreciated by fans. 2. Tumbler Shaped like a takeout cup with a lid as an accent, it features a design that conveys a sense of style. Made from natural bamboo fiber, it will attract attention as an unusual material. 3. Clear bottle A bottle featuring the artist's name or logo is something many fans would want to carry around. It provides a great opportunity to instill eco-consciousness among fans. - Three classic recommended live goods - 1. Original T-shirt 2. Towel 3. Tote bag

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1- Bamboo Fiber Plastic Tumbler Bamboo fiber refers to the material made by grinding bamboo fibers into powder and solidifying them with resin. It is recommended as it can also appeal to efforts towards the SDGs. 2- Coffee Blend Stacking Cafe Tumbler This is an ethical tumbler that incorporates coffee beans into the cafe tumbler. The tumbler body has a two-layer plastic structure that provides heat retention and cooling effects. 3- Fair Trade Cotton Multi Case This item can be used as a pencil case or for storing small items. The opening can be secured with tape, so there is no worry about items falling out. It is highly functional and its cute shape is popular. 4- Recycled PET Utility Bag This is an A4-sized tote bag made from reused plastic bottles. It has a sturdy gusset, allowing it to hold thick documents. Since it is made from materials that would typically be discarded, it is an item that balances fun and practicality. 5- Bamboo Fiber Cutlery Set This set includes a spoon, fork, and chopsticks, and can be reused, making it an eco-friendly product that helps reduce plastic use.

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Glassine paper is a type of paper. It is called "glassine" by combining "glass" and "like" because its finish resembles frosted glass. Glassine paper is made by grinding chemical pulp into a slurry, then spreading it thinly and smoothing it until there are no gaps between the fibers using high-pressure rollers, resulting in a high-density paper. Glassine paper is commonly found in our daily lives; for example, traditional paper balloons are made from glassine paper. It is also used in various applications, including the bottom paper for steamed buns and cakes, as well as cooking sheets. - The difference between glassine paper and wax paper While glassine paper and wax paper are similar, they are technically different. Glassine paper is simply paper, whereas wax paper is paper that has been infused with wax. In the case of wax paper, the paper used for infusion can vary, and glassine paper may also be used. By infusing wax, the water and oil resistance is enhanced, increasing the strength of the paper. Both types of paper have water and oil resistance and are characterized by their ability to resist sticking to surfaces.

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6 Recommended Novelty Items That Are Truly Appreciated! 1. Masks Although the obligation to wear masks has been lifted, they are still effective in crowded places. Distributing them at exhibitions and events is recommended as they can be used on the spot. 2. Tote Bags Tote bags are popular as convenient items that can be used daily. A simple and stylish design that feels appropriate to carry anywhere will be even more appreciated. 3. Eco Bags When distributing materials at events, providing eco bags alongside them allows for easier organization of belongings. 4. Stationery Due to their relatively low cost, stationery items are easy to work with for first-time novelty creation, posing a lower risk of failure. 5. Tumblers Tumblers have gained popularity due to the increasing awareness of eco-friendliness. Since many people use them at work, distributing them to the working generation, particularly those in their late 20s to 50s, will be well-received. 6. Towels Even slightly flashy designs are generally accepted for towels, so it’s a good idea to be creative with the colors and designs of the towels.

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The key points for choosing a tasteful souvenir are the following five: 1. Practicality If you give an item that can be used in daily life, the recipient will be pleased without having to worry about how to use it. If a souvenir given on a special day causes inconvenience for the recipient, the feelings of gratitude will not be conveyed, and the meaning of giving a souvenir will be lost. 2. Luxury If you give something cheap on a special day, it will fall short of the recipient's expectations and may leave a negative impression. Giving something that has a sense of luxury, which is not typically received, will be appreciated. 3. Trend Incorporate trendy colors or items that contribute to the SDGs, and include what is fashionable at the time to delight the recipient. When they see the souvenir, they can reminisce about what was popular at that time. 4. Originality If you incorporate the original elements of a company or school into the souvenir, it will evoke memories every time they see it. However, when incorporating originality, it is important to ensure that it does not compromise the overall design of the souvenir. 5. Non-intrusive If the souvenir is too large or too heavy, it can become difficult to manage, increasing the likelihood that it will be considered unwanted.

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Customer experience refers to all interactions a customer has with a company leading up to the use of a product or service. In customer experience, it is emphasized not only the rational value of the price, performance, and functions of products or services but also the appeal to the emotional value of the customer. By approaching emotional value through customer experience, it is characterized by the ability to generate high promotional effects. There are three reasons why customer experience is considered important: - Reason 1: Differentiation from competitors Customer experiences that create emotional value can leverage unique strategies tailored to their products or services, allowing for differentiation from competitors. - Reason 2: Increasing repeat customers A highly satisfying customer experience stimulates the emotional value of customers and encourages them to become fans. - Reason 3: High advertising effectiveness through word-of-mouth By providing customer experiences that resonate with customers, high advertising effectiveness through word-of-mouth can be expected.

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Brand awareness refers to the extent to which consumers know a specific brand and the image they have of it. It is the first step in the process of consumers purchasing products or services and is an important marketing strategy. Consumers are more likely to choose brands with higher awareness when faced with products of the same conditions. There are three main reasons why improving brand awareness is considered important: 1. It is likely to lead to purchases. When there are products with the same conditions, consumers generally prefer to choose brands they know and are familiar with over unknown brands. 2. It allows for escaping price competition. Increasing brand awareness is directly linked to the value of the brand, and consumers may choose a product from a brand they trust, even if it is slightly more expensive than similar products from other companies, believing "this brand is reliable." 3. It helps secure talented personnel. As interest and admiration for the company grow, more people will express a desire to work there. Companies are built on people. While immediate results may not be evident, considering long-term corporate profits, it can be deemed a necessary strategy.

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Three Points for Choosing a Tasteful Souvenir - Practical items that can be used for a long time If the item is practical and can be used for a long time, it will evoke memories every time it is used, making it a great souvenir. It creates a feeling of gratitude for receiving it and leaves a lasting positive impression on the giver, which is why practical items are recommended. - Stylishly designed items A stylish design conveys the giver's good taste and effort, leaving a positive impression on the recipient. Additionally, if the souvenir has a fashionable design, the recipient is sure to be happy and pleased to receive it. - Items with a sense of luxury It is important to understand the occasion and give something special on special days. Choose a luxurious item that is appropriate for a souvenir.

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- Trial Method This is a technique to stimulate customer purchasing motivation by allowing them to directly try products or services. This includes the distribution of free samples, tasting events, and experiential events. - Premium Method This technique involves offering gifts or benefits when a product is purchased. This includes products with bonuses, point rewards, sweepstakes gifts, and the distribution of novelties. - Price Method This is a technique that promotes purchasing by manipulating the price itself. This includes discount sales, limited quantity sales, and limited time sales. The low price serves as a direct motivation for purchase and attracts consumer attention. - System Method The system method provides a framework to support customer purchasing behavior in the long term. This includes point cards, membership systems, and customer satisfaction surveys. To successfully implement sales promotions, it is important to understand specific techniques and execute them appropriately. Below are some specific methods of sales promotion.

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- Methods of distributing novelties and their effects 1. Methods of distributing novelties It is important to choose the optimal method based on the purpose and target audience, such as distributing directly at stores, at events or exhibitions, or accepting applications online and mailing them. 2. Effects gained from distributing novelties The main purpose of distributing novelties is to enhance brand awareness and strengthen relationships with customers. Customers who receive novelties are more likely to have a positive impression of the company, which can lead to increased repeat rates and the acquisition of new customers. - Points to be cautious about when distributing novelties 1. Do not forget the purpose of distribution If customers do not like the novelty items and use them regularly, the effectiveness of the novelty will diminish. Therefore, when distributing highly original novelties, it is essential to consider whether "customers will truly be happy to receive them." 2. Be mindful of the Prize Display Law and trademark rights The Prize Display Law prohibits unfair displays and advertisements that may mislead consumers. Additionally, care must be taken regarding trademark rights, which prohibit the unauthorized use of other companies' trademarks.

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- Create memorable and stylish personalized items Novelty items with personalized designs can become special items for the recipients. However, care must be taken in choosing the design and font for personalization. A simple and easy-to-read font is more likely to leave a lasting impression on the recipient. Additionally, the position and size of the personalization are important, and it is necessary to consider the overall balance of the product. - Make it a popular novelty item that is not just cheap Novelty items are generally considered to be low-priced. However, it is very important to pay attention not only to the price but also to the usability and design. For example, practical items like eco-bags and mobile batteries are very popular, making them more likely to leave a positive impression on the recipient. These products are valuable items because they are useful in daily life, maximizing the effectiveness of the novelty. - Things to keep in mind when creating novelties It is important to balance the effectiveness of the item with its price. Additionally, it is necessary to consider how to produce the goods in order to leave an impression on the target audience.

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