What are the effects of distributing novelties in a campaign? Objectives and points to consider when choosing.
What are effective goods for novelties aimed at a campaign?" "What are the effects of using novelties in a campaign and what points should be considered when choosing them?
There are two effects gained from utilizing novelties in a campaign! 1. The effect of increasing customer attraction By distributing free items, if you can draw the interest of many people, it can lead to an increase in visitor numbers. 2. The effect of raising awareness Novelty goods with designs that people want to use regularly demonstrate advertising effects that exceed expectations. Three points to consider when choosing novelties to distribute in a campaign: 1. Choose novelty goods that align with the campaign's objectives Clarify "Why are we distributing novelties?" and "What effects do we want to achieve by distributing novelties?" before distributing them in the campaign. 2. Choose practical novelty goods By distributing practical novelties, recipients will be deeply impressed with "I received this from this company." Since they will remember it every time they use it, distributing practical novelties can be expected to have a significant advertising effect. 3. Choose novelty goods with originality Novelty items that are differentiated from competitors and possess originality leave a deep impression and are expected to have a high advertising effect. Additionally, novelties that provide a sense of exclusivity attract the interest of many people and can also be expected to have a high customer attraction effect.
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basic information
There are two methods for distributing novelties during a campaign: 1. Distributing as conditional prizes or gifts When distributing novelties, it is important to create conditions. By establishing conditions for receiving them, you can spark interest in your products or services. 2. Distributing as purchase benefits Distributing novelties as purchase benefits encourages customers to buy products and has a promotional effect. Additionally, if distributed as a limited-time campaign, it creates a sense of value and enhances customer satisfaction. Popular novelties categorized by purpose for campaign utilization: 1. Want to keep the budget low Ballpoint pens, notepads, sticky notes, clear files, masks 2. Want to acquire new customers Towels, calendars, notepads, eco bags 3. Want to create a unique impression Multi-functional pens with touch pens, electronic memo pads 4. Want to express gratitude Eco bags, tumblers, pouches 5. Want to create with environmental consideration Eco bags, tote bags, pouches, T-shirts Utilize novelties in your campaign to effectively promote your company Clearly define the purpose of the campaign and then work on creating novelties.
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.