Novelty items have become a very effective means for universities to strengthen their brand and increase recognition.
What is a novelty item? A novelty item refers to free commemorative gifts or promotional items distributed by companies or organizations to promote their brand. Particularly in universities, novelty items serve as an important tool to enhance the sense of unity among students and faculty, contributing to the formation of a community. Three effects of university novelty items: - Effect 1: Increased recognition By using logo-branded goods in daily life, the university's presence becomes widely recognized. - Effect 2: Approaching prospective students By showcasing the university's appeal through novelty items, prospective students' interest and curiosity about the university can be heightened. - Effect 3: Strengthening relationships with alumni Items distributed as commemorative gifts during graduation ceremonies or reunions serve as reminders for alumni of their alma mater and are effective during alumni activities and fundraising efforts. Four key points to maximize the effectiveness of university novelty items: - Point 1: Clearly define the target audience - Point 2: Consider the balance between practicality and design - Point 3: Incorporate trends - Point 4: Create personalized novelty items
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5 Recommended Novelties for Universities 1. Eco Bag Convenient for carrying and used daily, eco bags are an effective item for spreading the university's logo. 2. USB Memory As digitalization progresses, USB memory, which is convenient for storing and carrying data, becomes an effective tool to increase opportunities to see the university's logo. 3. Smartphone Stand Smartphone stands are convenient for propping up smartphones during lectures or study sessions, making them a popular item among students. 4. Notebook By printing the university's logo or slogan on the cover, it reinforces the presence of the university in daily learning and work. 5. Stainless Steel Bottle Reusable stainless steel bottles are popular as eco-friendly novelties. Three Successful Examples of University Novelties - Utilized at University A's open campus - Graduation commemorative goods from University B - Community collaboration event at University C The use of novelties in universities brings significant effects in many areas, such as increasing brand awareness, forming communities, public relations activities, and recruitment efforts. Let's effectively utilize university novelties to promote the university's appeal and strengthen its brand power.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.