5 Recommended Doujin Novelty Items Chosen by Professionals: What are the Distribution Benefits and Points to Note?
Are you wondering about the benefits of distributing doujin novelties? What do you recommend?
What is doujin novelty? Doujin novelty refers to the "bonus" items distributed during doujin events. The distribution of doujin novelties can be expected to have promotional effects, such as increasing recognition and boosting sales. Doujin events range from those with thousands of attendees to large-scale events with over 100,000 participants, making novelties an effective means of differentiation. By utilizing novelties, let's enhance recognition and increase sales. - Three benefits of distributing doujin novelties - 1. Deepening relationships with existing customers As sellers, distributing novelties allows us to express gratitude to purchasers, making it a mutually beneficial and effective means for both parties. 2. Leading to new customer acquisition By creating campaigns where novelties are given to purchasers or those who follow social media accounts, we can attract new customers motivated by the novelty. 3. Leading to product purchases Conducting campaigns where novelties are given to purchasers who buy "over a certain amount" or "more than a certain number of items" not only leads to product purchases but is also effective in raising the average transaction value.
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basic information
- Three Features of Popular Doujin Merchandise - 1. Practicality Items like ballpoint pens, clear files, and tote bags are classic and popular. Practical goods are used frequently, and satisfaction increases with each use, making them highly recommended. 2. Aesthetic Appeal If the recipient likes the item and posts about it on social media, it can have promotional effects and contribute to increased recognition and customer attraction. 3. Compactness If the merchandise is easy to carry and can be received casually, it will leave a good impression on the recipient. - Five Recommended Doujin Merchandise Items - 1. Tote Bag 2. Badge 3. Clear File 4. Keychain 5. Pouch - Points to Consider When Producing Doujin Merchandise - 1. Be Mindful of Copyright When creating doujin merchandise, it is essential to pay close attention to copyright. Always check the terms of the work before proceeding with production. 2. Set a Budget in Advance Since merchandise is generally distributed for free, producing expensive items can lead to exceeding the budget. Budgets can vary by production company, so it’s advisable to obtain several estimates before starting.
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.