There are four methods, and it is important to choose the appropriate method according to the situation. The specific ways of sales promotion are also explained.
- Trial Method This is a technique to stimulate customer purchasing motivation by allowing them to directly try products or services. This includes the distribution of free samples, tasting events, and experiential events. - Premium Method This technique involves offering gifts or benefits when a product is purchased. This includes products with bonuses, point rewards, sweepstakes gifts, and the distribution of novelties. - Price Method This is a technique that promotes purchasing by manipulating the price itself. This includes discount sales, limited quantity sales, and limited time sales. The low price serves as a direct motivation for purchase and attracts consumer attention. - System Method The system method provides a framework to support customer purchasing behavior in the long term. This includes point cards, membership systems, and customer satisfaction surveys. To successfully implement sales promotions, it is important to understand specific techniques and execute them appropriately. Below are some specific methods of sales promotion.
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- Distributing product samples This is a common method seen in the cosmetics and food industries, and it is effective during the market introduction of new products. - Planning a campaign By implementing a campaign that offers discounts on specific products for a limited time, you can stimulate customers' purchasing motivation. Additionally, campaigns that offer gifts through a lottery among purchasers can also be effective. - Broadcasting on social media Using social media to disseminate information allows you to easily reach a large number of people. Particularly in promotions targeting younger demographics, leveraging influencers can further expand the reach of the information. - Sending newsletters By regularly providing customers with information about products and services, you can enhance brand awareness and encourage purchases. Newsletters are low-cost and easy to start, making them popular among many companies. - Distributing novelties By giving small gifts or souvenirs at the time of purchase, you can stimulate customers' purchasing motivation and promote product sales. Distributing novelties can have an even greater effect when combined with events or campaigns.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.