To create memorable novelties, it is important to make an impact on the recipient.
- Three Points for Creating Memorable Novelties - 1. Don't Overthink Memorability By balancing fun and practicality, you can create novelties that are memorable while also being frequently used in daily life and work, thus maximizing their promotional effect. 2. Create Impactful Novelties Novelties that immediately spark curiosity with a "What is this?" effect are more effective. 3. Tailor Novelties to Your Target Audience By creating novelties that cater to each specific target group, they become more memorable and you can maximize their effectiveness. - How to Choose Novelties that Leave an Impression of Your Brand - 1. Choose a Unique Design A design that is original and differentiates itself from other brands or products is likely to generate buzz. 2. Prioritize Functionality Novelties that can be practically used in daily life are more likely to remain in people's possession for a long time. 3. Incorporate an Emotionally Engaging Story Giving novelties some background or story makes them easier to remember. 4. Choose Environmentally Friendly Materials 5. Use Your Brand's Logo and Colors Effectively
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- Three Memorable Recommended Novelties - 1. Eco Straws Stainless steel and silicone options are highly valued among recipients for their durability, allowing for repeated use. Companies looking to emphasize their commitment to SDGs can also connect this to their branding. 2. Notebooks and Planners Incorporating original designs or reflecting the brand's philosophy and message can lead to year-round brand exposure. 3. Tech Gadgets Items related to technology, such as wireless earphone cases, touch pens, and smartphone cleaners, are particularly popular among younger generations. Offering such items can showcase the brand's innovation and modernity. If you're looking to create novelties, we recommend Koshio Industry! Our company partners with carefully selected design firms, promotion companies, and branding agencies to provide optimal planning and design tailored to our clients' needs and desires. Additionally, one of our strengths is our ability to handle everything from product planning to design, engineering, and production in a consistent manner.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.