Recommended novelties for the apparel industry! Explanation of the benefits and key points of distribution.
When distributing novelties in the apparel industry, it is recommended to choose items that have a high affinity with apparel.
Three Popular Classic Novelties That Are Well-Received in the Apparel Industry 1. Tote Bag It has a high affinity with apparel and can also serve as a shopper during events. 2. Drawstring Bag It is popular because you can never have too many. One of its attractions is that it can be used not just as a novelty giveaway, but also for wrapping. 3. Compact Mirror It is a classic and popular item among women. If your brand targets women, distributing compact mirrors as novelties will be well-received. Three Trendy Novelties 1. Tumbler With the rising awareness of eco-friendliness in recent years, it resonates particularly well with the environmentally conscious Generation Z, making it recommended for brands targeting younger generations. 2. Pouch Canvas pouches made from fair trade cotton are items that contribute to the SDGs. They are recommended for storing stationery or smartphone accessories. 3. Mobile Battery Be mindful of the size and weight to ensure ease of portability. If you focus on design in a way that reflects the apparel industry, recipients will be happy to use it.
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basic information
The key points for selecting novelties in the apparel industry are as follows: 1. Choose items that meet the target's needs. When selecting novelties, make sure they align with the target's needs. Choosing novelties that match the target's needs will increase customer satisfaction and enhance the brand's image. It is recommended to consider the needs based on the target's age, gender, and other factors before selecting novelties. 2. Select items that can be used daily. If the items can be used daily, their frequency of use will be high, and the brand logo will be seen each time, fostering a sense of familiarity. For example, eco-bags and pouches are used regularly and are appreciated because having multiple is not a problem. When distributing to a wide target audience, providing easily usable novelties will help turn them into brand fans. 3. Create a sense of premium quality. Goods that convey a sense of premium quality stimulate purchasing desire and contribute to increased sales. Additionally, they enhance attachment to the brand, leading to a higher repeat purchase rate with the desire to "buy again."
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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