Change is an opportunity for growth! We will summarize the "perspectives and strategies" of sales in a column.
The environment surrounding businesses is constantly changing. Looking back, the emergence of mobile phones, the internet, smartphones, and subscription services has brought significant changes to business. Additionally, the bankruptcy of global companies, the occurrence of major disasters, and more recently, the COVID-19 pandemic have caused changes across society as a whole. Companies have survived by overcoming and adapting to these changes. In particular, the sales department serves as the face of the company. It acts as a point of contact with other companies and customers, making it a crucial interface that is often exposed to external influences, and therefore, it is a department that is easily affected by changes. As a result, they are required to think of new business models and adapt to these changes. The changes in the business environment are similarly applicable to competitors, and the key lies in how quickly one can respond to the idea that "a crisis is an opportunity!" and achieve significant growth. This document summarizes the "perspectives and strategies" of sales that "transform change into growth." *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.