イリスホールディングス List of Products and Services

We would like to introduce a case study of the implementation of "Lead Call" for DX BuildersNetwork. By utilizing Meta's lead generation advertising, the company was able to acquire 15 leads from an advertising spend of 100,000 yen. Additionally, the call center made immediate calls to the acquired leads, resulting in 4 appointments from the 15 leads. Furthermore, out of the 4 appointments, 3 were with decision-makers and 1 was with an executive, successfully establishing contact with key decision-makers. [Case Summary] - Acquired 15 leads from an advertising spend of 100,000 yen on lead generation advertising. - Achieved 4 appointments through immediate outreach by the call center. *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case study on the implementation of "Targeting GEO" by KidsDo Publishing. Previously, when we conducted flyer distribution, there was no response at all. However, by narrowing down the effective areas in advance and distributing flyers, we received feedback from 5 individuals. Additionally, since our media targets preschool children, I believe that the combination of our media, online advertising, and flyer distribution—three cross-media approaches—contributed to the effectiveness of this campaign. 【Case Overview】 ■ Number of flyers distributed: 19,882 ■ QR code scans: 28 ■ 5 applicants acquired *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case where "Lead Call" was provided to Thanks Home Co., Ltd. The company has primarily utilized posting and online advertising to attract visitors to housing events, but about a year ago, the cost-effectiveness of online advertising significantly deteriorated. As a result, they began using Meta's online advertising. After learning about Lead Call and making a request, they were able to reduce the percentage of non-target customers to about 25%, and they also secured appointments with call targets at a rate of 20%. [Case Overview] ■ Challenge: The cost per click increased, and the acquisition rate after ad clicks significantly decreased. ■ Results - Reduced the percentage of non-target customers to about 25%. - Secured appointments with call targets at a rate of 20%. *For more details, please refer to the related links or feel free to contact us.

We will introduce a successful case of attracting customers by sending paper direct mail to business owners in the "printing industry," who have a discerning eye for printed materials, using "SalesMasicDM." Our company decided to exhibit at page2025, but we were troubled about whether we could secure visitor reservations by sending "paper media" materials to those with a keen eye for printed materials, or if we should solely rely on online advertising for customer acquisition. As a result of the implementation, we sent out 345 direct mails and detected 10 pulses. By making calls immediately after detecting the pulses, we were able to approach potential customers at a stage where their interest was high, resulting in 2 visitor applications. [Case Overview] ■ Challenge: We were troubled about whether we could secure visitor reservations by sending "paper media" materials or if we should rely solely on online advertising for customer acquisition. ■ Result: Out of 345 direct mails, we detected 10 pulses and received 2 visitor applications. *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case study where the "QuestWEB service" was implemented for the operation of the KidsDo official LINE account. The challenge was that the number of friend additions had plateaued, and we were exploring new measures. Therefore, we utilized this service to conduct a survey regarding housing, cars, and extracurricular activities for the parenting generation. After running LINE advertisements, we successfully acquired friend additions at a cost of 250 yen per addition and survey responses at a cost of 2000 yen per response. [Case Overview] ■ Challenge: The number of friend additions had plateaued, and we were exploring new measures. ■ Result: Successfully acquired friend additions at a cost of 250 yen each and survey responses at a cost of 2000 yen each. *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case study on the introduction of the "Whiteboard Movie CARD" for business card exchanges at exhibitions. Previously, even if we handed out business cards under the assumption that the other party was interested in our company, there were many who were not genuinely interested, making it feel like a meaningless act. By providing an impactful business card and allowing them to watch a whiteboard movie that can be viewed in about a minute on the spot, we increased the opportunities for passersby to engage with us, leading to more visitors actually coming to our booth. [Case Summary] ■ Increased booth attendance ■ Increased inquiries after the exhibition *For more details, please refer to the related links or feel free to contact us.

At the IRIS Group, we have incorporated AR content into the New Year's cards for our business partners using "GaraponAR DM" for 2025, ensuring that it is more than just a simple New Year's greeting. Inspired by the Year of the Snake in 2025, we included an AI-generated "snake" in the New Year's card. When the card is scanned with a camera, an AR content is displayed showing the snake ascending to the heavens (symbolizing further growth and evolution). We received feedback from our business partners such as, "I scanned the QR code," allowing us to start 2025 in a differentiated manner from other companies. [Case Overview] - Inspired by the Year of the Snake in 2025, we included an AI-generated "snake" in the New Year's card, which, when scanned with a camera, displays AR content of the snake ascending to the heavens. *For more details, please refer to the related links or feel free to contact us.

"Galapon AR DM" is a new direct mail service that utilizes digital technology to double participation through an AR-type lottery. By using AR, it is possible to maximally express the appeal of your own services/products/brand, which could not be sufficiently conveyed through traditional paper media alone. Participants are guided to transition to the "digital lottery" from specific keywords or link buttons within the AR. A personal information input form is provided at the time of participation, leading to the acquisition of a mailing list. 【Specific Steps】 ■Step01. Send DM ■Step02. Acquire mailing list ■Step03. Guide to digital lottery ■Step04. Attack warm leads *For more details, please refer to the related links or feel free to contact us.

We would like to introduce our "Whiteboard Movie CARD" that we offer. By incorporating a text video (whiteboard movie) into your business card, it goes beyond a simple exchange of cards and becomes an opportunity for self-branding and PR. Text videos (whiteboard movies) are more easily understood than regular videos, making them eye-catching and enhancing information delivery. 【Effects】 ■ Strengthens the approach after distributing business cards with text videos ■ High attention-grabbing due to the text video enhances information delivery *For more details, please refer to the related links or feel free to contact us.

"Ad Tech Second Opinion (ASO)" is a service designed to provide clients with appropriate online advertising distribution. We offer two services: "ASO Advertising Suitability Diagnosis" for those who want to identify areas for improvement in their current advertising distribution, and "ASO Advertising Distribution Test" for those who want to test whether distribution efficiency can be improved. We visualize the black-box nature of advertising operations and support the optimization of online advertising distribution. 【Features】 ■ ASO Advertising Suitability Diagnosis - Understand the current distribution score - Identify points for improvement in the distribution content ■ ASO Advertising Distribution Test - Determine appropriate advertising settings - Assess whether efficiency improvements are possible *For more details, please refer to the related links or feel free to contact us.

"QUEST WEB" is a groundbreaking web and printing service. It effectively captures customer needs through surveys, acquires hot leads, and publishes survey results on websites for SEO purposes, achieving three benefits in one. Additionally, we will encourage participation in surveys through in-store POP and direct mail. If it's a promotional tool at the store, it can significantly enhance cost-effectiveness. [Effects] ■ Understanding customer needs through surveys ■ Acquiring hot leads ■ Publishing survey results on websites = SEO measures *For more details, please refer to the related links or feel free to contact us.

We would like to introduce our "Lead Call" service. This is a new advertising method that adds a unique approach to Meta's "Lead Generation Ads," leveraging its advantages while compensating for its disadvantages. Meta's lead generation ads are cost-effective and efficient, but the next step can be challenging. That's where our ace, the call center, comes in. Once we capture a lead, we immediately handle the appointment setting via phone. 【Support Details】 ■ Free creation of effective and responsive banners ■ Dedicated call staff for real-time outreach *For more details, please refer to the related links or feel free to contact us.

We would like to introduce our product, 'SalesMagicDM'. We print and send unique QR codes for each customer, allowing us to measure who is accessing the site. Furthermore, by automatically measuring the users who access the site, it becomes possible to instantly target potential customers. 【Features】 ■ Discover potential customers ■ Identify best-selling products ■ Increase revenue with magical DM *For more details, please refer to the related links or feel free to contact us.

"Targeting GEO" is an advertising service that leverages the synergy between digital and analog through "web advertising" and "flyering," which are strong in regional targeting. Based on a standard of 10,000 households per area, we narrow down high-response rate targets from the residents of that area through preliminary research, ensuring that information is delivered efficiently and effectively. Please feel free to contact us when you need our services. 【Flow】 ■STEP 1. Preliminary area research with web advertising ■STEP 2. Flyer design based on other companies' success cases ■STEP 3. Flyering only in high-response areas ■STEP 4. Simultaneous web advertising delivery without waste ■STEP 5. Further follow-up and visitor promotion via SMS & calls *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case study of the implementation of "SalesMasicDM" at the Cloud Management Association, a network in the printing industry. In our association, attracting participants to seminars typically requires a significant amount of effort. While gathering attendees is one challenge, collecting genuine prospects who are truly potential clients for closing deals has proven to be quite difficult. After the implementation, we were able to track in real-time those who scanned the QR code on the direct mail, allowing us to approach them at a stage where their interest level was high. [Case Overview] ■ Challenge: It is difficult to gather genuine prospects for closing deals. ■ Results: - Out of 357 direct mails sent, we received 35 responses and acquired 3 promising prospects (one of which closed immediately). *For more details, please refer to the related links or feel free to contact us.