イリスホールディングス List of Products and Services

We would like to introduce a case study of the implementation of "Lead Call" for DX BuildersNetwork. By utilizing Meta's lead generation advertising, the company was able to acquire 15 leads from an advertising spend of 100,000 yen. Additionally, the call center made immediate calls to the acquired leads, resulting in 4 appointments from the 15 leads. Furthermore, out of the 4 appointments, 3 were with decision-makers and 1 was with an executive, successfully establishing contact with key decision-makers. [Case Summary] - Acquired 15 leads from an advertising spend of 100,000 yen on lead generation advertising. - Achieved 4 appointments through immediate outreach by the call center. *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case study on the implementation of "Targeting GEO" by KidsDo Publishing. Previously, when we conducted flyer distribution, there was no response at all. However, by narrowing down the effective areas in advance and distributing flyers, we received feedback from 5 individuals. Additionally, since our media targets preschool children, I believe that the combination of our media, online advertising, and flyer distribution—three cross-media approaches—contributed to the effectiveness of this campaign. 【Case Overview】 ■ Number of flyers distributed: 19,882 ■ QR code scans: 28 ■ 5 applicants acquired *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case where "Lead Call" was provided to Thanks Home Co., Ltd. The company has primarily utilized posting and online advertising to attract visitors to housing events, but about a year ago, the cost-effectiveness of online advertising significantly deteriorated. As a result, they began using Meta's online advertising. After learning about Lead Call and making a request, they were able to reduce the percentage of non-target customers to about 25%, and they also secured appointments with call targets at a rate of 20%. [Case Overview] ■ Challenge: The cost per click increased, and the acquisition rate after ad clicks significantly decreased. ■ Results - Reduced the percentage of non-target customers to about 25%. - Secured appointments with call targets at a rate of 20%. *For more details, please refer to the related links or feel free to contact us.

We will introduce a successful case of attracting customers by sending paper direct mail to business owners in the "printing industry," who have a discerning eye for printed materials, using "SalesMasicDM." Our company decided to exhibit at page2025, but we were troubled about whether we could secure visitor reservations by sending "paper media" materials to those with a keen eye for printed materials, or if we should solely rely on online advertising for customer acquisition. As a result of the implementation, we sent out 345 direct mails and detected 10 pulses. By making calls immediately after detecting the pulses, we were able to approach potential customers at a stage where their interest was high, resulting in 2 visitor applications. [Case Overview] ■ Challenge: We were troubled about whether we could secure visitor reservations by sending "paper media" materials or if we should rely solely on online advertising for customer acquisition. ■ Result: Out of 345 direct mails, we detected 10 pulses and received 2 visitor applications. *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case study where the "QuestWEB service" was implemented for the operation of the KidsDo official LINE account. The challenge was that the number of friend additions had plateaued, and we were exploring new measures. Therefore, we utilized this service to conduct a survey regarding housing, cars, and extracurricular activities for the parenting generation. After running LINE advertisements, we successfully acquired friend additions at a cost of 250 yen per addition and survey responses at a cost of 2000 yen per response. [Case Overview] ■ Challenge: The number of friend additions had plateaued, and we were exploring new measures. ■ Result: Successfully acquired friend additions at a cost of 250 yen each and survey responses at a cost of 2000 yen each. *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case study on the introduction of the "Whiteboard Movie CARD" for business card exchanges at exhibitions. Previously, even if we handed out business cards under the assumption that the other party was interested in our company, there were many who were not genuinely interested, making it feel like a meaningless act. By providing an impactful business card and allowing them to watch a whiteboard movie that can be viewed in about a minute on the spot, we increased the opportunities for passersby to engage with us, leading to more visitors actually coming to our booth. [Case Summary] ■ Increased booth attendance ■ Increased inquiries after the exhibition *For more details, please refer to the related links or feel free to contact us.

At the IRIS Group, we have incorporated AR content into the New Year's cards for our business partners using "GaraponAR DM" for 2025, ensuring that it is more than just a simple New Year's greeting. Inspired by the Year of the Snake in 2025, we included an AI-generated "snake" in the New Year's card. When the card is scanned with a camera, an AR content is displayed showing the snake ascending to the heavens (symbolizing further growth and evolution). We received feedback from our business partners such as, "I scanned the QR code," allowing us to start 2025 in a differentiated manner from other companies. [Case Overview] - Inspired by the Year of the Snake in 2025, we included an AI-generated "snake" in the New Year's card, which, when scanned with a camera, displays AR content of the snake ascending to the heavens. *For more details, please refer to the related links or feel free to contact us.

"Galapon AR DM" is a new direct mail service that utilizes digital technology to double participation through an AR-type lottery. By using AR, it is possible to maximally express the appeal of your own services/products/brand, which could not be sufficiently conveyed through traditional paper media alone. Participants are guided to transition to the "digital lottery" from specific keywords or link buttons within the AR. A personal information input form is provided at the time of participation, leading to the acquisition of a mailing list. 【Specific Steps】 ■Step01. Send DM ■Step02. Acquire mailing list ■Step03. Guide to digital lottery ■Step04. Attack warm leads *For more details, please refer to the related links or feel free to contact us.

We would like to introduce our "Whiteboard Movie CARD" that we offer. By incorporating a text video (whiteboard movie) into your business card, it goes beyond a simple exchange of cards and becomes an opportunity for self-branding and PR. Text videos (whiteboard movies) are more easily understood than regular videos, making them eye-catching and enhancing information delivery. 【Effects】 ■ Strengthens the approach after distributing business cards with text videos ■ High attention-grabbing due to the text video enhances information delivery *For more details, please refer to the related links or feel free to contact us.

"Ad Tech Second Opinion (ASO)" is a service designed to provide clients with appropriate online advertising distribution. We offer two services: "ASO Advertising Suitability Diagnosis" for those who want to identify areas for improvement in their current advertising distribution, and "ASO Advertising Distribution Test" for those who want to test whether distribution efficiency can be improved. We visualize the black-box nature of advertising operations and support the optimization of online advertising distribution. 【Features】 ■ ASO Advertising Suitability Diagnosis - Understand the current distribution score - Identify points for improvement in the distribution content ■ ASO Advertising Distribution Test - Determine appropriate advertising settings - Assess whether efficiency improvements are possible *For more details, please refer to the related links or feel free to contact us.

"QUEST WEB" is a groundbreaking web and printing service. It effectively captures customer needs through surveys, acquires hot leads, and publishes survey results on websites for SEO purposes, achieving three benefits in one. Additionally, we will encourage participation in surveys through in-store POP and direct mail. If it's a promotional tool at the store, it can significantly enhance cost-effectiveness. [Effects] ■ Understanding customer needs through surveys ■ Acquiring hot leads ■ Publishing survey results on websites = SEO measures *For more details, please refer to the related links or feel free to contact us.

We would like to introduce our "Lead Call" service. This is a new advertising method that adds a unique approach to Meta's "Lead Generation Ads," leveraging its advantages while compensating for its disadvantages. Meta's lead generation ads are cost-effective and efficient, but the next step can be challenging. That's where our ace, the call center, comes in. Once we capture a lead, we immediately handle the appointment setting via phone. 【Support Details】 ■ Free creation of effective and responsive banners ■ Dedicated call staff for real-time outreach *For more details, please refer to the related links or feel free to contact us.

We would like to introduce our product, 'SalesMagicDM'. We print and send unique QR codes for each customer, allowing us to measure who is accessing the site. Furthermore, by automatically measuring the users who access the site, it becomes possible to instantly target potential customers. 【Features】 ■ Discover potential customers ■ Identify best-selling products ■ Increase revenue with magical DM *For more details, please refer to the related links or feel free to contact us.

"Targeting GEO" is an advertising service that leverages the synergy between digital and analog through "web advertising" and "flyering," which are strong in regional targeting. Based on a standard of 10,000 households per area, we narrow down high-response rate targets from the residents of that area through preliminary research, ensuring that information is delivered efficiently and effectively. Please feel free to contact us when you need our services. 【Flow】 ■STEP 1. Preliminary area research with web advertising ■STEP 2. Flyer design based on other companies' success cases ■STEP 3. Flyering only in high-response areas ■STEP 4. Simultaneous web advertising delivery without waste ■STEP 5. Further follow-up and visitor promotion via SMS & calls *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case study of the implementation of "SalesMasicDM" at the Cloud Management Association, a network in the printing industry. In our association, attracting participants to seminars typically requires a significant amount of effort. While gathering attendees is one challenge, collecting genuine prospects who are truly potential clients for closing deals has proven to be quite difficult. After the implementation, we were able to track in real-time those who scanned the QR code on the direct mail, allowing us to approach them at a stage where their interest level was high. [Case Overview] ■ Challenge: It is difficult to gather genuine prospects for closing deals. ■ Results: - Out of 357 direct mails sent, we received 35 responses and acquired 3 promising prospects (one of which closed immediately). *For more details, please refer to the related links or feel free to contact us.

In the IT industry, acquiring new customers is always an important challenge. While online advertising is effective, in today's information-overloaded environment, printed direct mail can serve as an effective means to differentiate from competitors and remain memorable to customers. However, there are challenges with attracting customers through printed media, such as difficulty in measuring cost-effectiveness and effectiveness. SalesMasicDM is a solution that sends printed direct mail to discerning IT company executives, achieving effective customer acquisition. In other cases, 345 direct mails were sent, resulting in 10 detected pulses and 2 visitor applications. SalesMasicDM is the optimal solution for IT companies looking to break away from reliance on online advertising and develop new lead acquisition channels. 【Usage Scenarios】 * Attracting visitors to exhibitions * Attracting attendees to seminars * New customer development 【Benefits of Implementation】 * Differentiation through printed media * Acquisition of HOT leads * Increase in visitor reservations

In the healthcare industry, it is essential to share various information accurately and promptly, including information about new drugs, conference announcements, and patient information. Particularly for busy healthcare professionals, it is important to ensure that information is delivered effectively and that it captures their interest. While online advertising is effective, in today's information-overloaded environment, printed direct mail can sometimes be more effective. SalesMasicDM supports the promotion of information sharing by sending paper direct mail to healthcare professionals who are discerning about printed materials. 【Usage Scenarios】 - Providing information about new drugs - Announcing conferences and seminars - Providing information for patients - Introducing medical devices 【Benefits of Implementation】 - Ensures information is delivered reliably - More likely to stimulate interest - Increases reservations and inquiries - Improves the efficiency of information transmission

In the financial industry, acquiring new customers and strengthening relationships with existing customers are important challenges. In particular, building trust with customers and maintaining long-term relationships require effective communication strategies. By utilizing paper-based direct mail (DM) to reach segments that online advertising cannot, a more personal approach becomes possible. SalesMasicDM supports customer development for financial institutions. 【Usage Scenarios】 * Approaching new customers * Re-engaging dormant customers * Announcing campaigns to existing customers 【Benefits of Implementation】 * High response rates from DM mailing * Quick approach to potential customers * Acquisition of appointment reservations

In student recruitment at educational institutions, many schools engage in various promotional activities to attract students. Among these, printed direct mail (DM) is one effective means of delivering information directly to the target audience. However, there are not a few people who feel challenges regarding the measurement of DM effectiveness and cost-effectiveness. SalesMasicDM has successfully sent DMs to a discerning audience for printed materials, achieving notable results. Out of 345 DMs sent, there were 10 pulse detections and 2 applications for attendance. 【Usage Scenarios】 - School brochures and event announcements for student recruitment - Promotion of participation in open campuses - Encouragement of material requests 【Effects of Implementation】 - Enables measurement of DM effectiveness - Achieves cost-effective student recruitment - Allows for approaches at a stage where potential customers have a high level of interest

In the housing and real estate industry, it is important to help customers find information that meets their needs among many housing brands and property listings. While online advertising is effective, printed direct mail has the advantage of being more noticeable to customers and easier to convey detailed information. However, attracting customers through printed materials can sometimes pose challenges in terms of cost-effectiveness. SalesMasicDM has successfully sent paper direct mail to discerning recipients, resulting in successful customer acquisition. Out of 345 direct mails sent, there were 10 pulse detections and 2 visit applications. SalesMasicDM maximizes the effectiveness of paper direct mail and supports the acquisition of potential customers. 【Usage Scenarios】 * Introduction of housing brands * Information on events and open houses * Introduction of new properties * Introduction of renovated properties * Introduction of properties in specific areas 【Benefits of Implementation】 * Maximization of customer acquisition effectiveness through printed materials * Efficient approach to potential customers * Increase in visit reservations * Cost-effective customer acquisition

In the retail industry, effective customer attraction is always required in promotional activities. Direct mail (DM) in print media needs to capture the interest of customers among a lot of information, and cost-effectiveness can become a challenge. SalesMasicDM has successfully sent DMs to a discerning customer base through printed materials, achieving successful customer attraction. If you feel challenged by relying solely on online advertising for customer attraction, combining print media DMs with pulse detection allows you to approach potential customers at a stage where their interest level is high, enabling effective customer attraction. 【Usage Scenarios】 - Announcing new products - Attracting attendees to events - Informing customers about campaigns 【Benefits of Implementation】 - Acquisition of HOT leads from DMs - Increase in reservation for visits - Realization of cost-effective promotional activities

In the food and beverage industry, acquiring new customers and increasing repeat visitors are always important challenges. While many restaurants focus on online advertising, utilizing printed materials such as direct mail (DM) can serve as an effective means of attracting customers, differentiating from competitors, and leaving a lasting impression on customers. SalesMasicDM addresses the customer acquisition challenges of restaurants based on successful cases of sending DMs to discerning recipients of printed materials. We have a track record of sending 345 DMs, resulting in 10 pulse detections and 2 visit applications. 【Usage Scenarios】 * Announcing new menu items * Informing about seasonal limited-time campaigns * Inviting customers to special events 【Benefits of Implementation】 * A memorable approach through printed materials * Acquisition of hot leads and an increase in reservation bookings * Enhanced customer attraction through synergy with online advertising

In recruitment activities, effectively conveying a company's appeal and acquiring talented individuals requires an appropriate approach tailored to the target audience. In particular, executives in the printing industry have a high interest in print media, making direct mail (DM) effective. However, relying solely on online advertising for attracting customers can make it difficult to reach the target audience. 【Usage Scenarios】 * Recruitment activities targeting executives in the printing industry * Communicating the company's appeal using print media * A multifaceted approach utilizing DM in addition to online advertising 【Benefits of Implementation】 * Acquisition of HOT leads through DM distribution * Increase in reservation for visits * Effective approach to the target audience Our company has consistently engaged in creating businesses related to communication since its establishment, and we support solving challenges in recruitment activities.

In the advertising industry, measuring the effectiveness of direct mail (DM) is essential for maximizing cost-effectiveness. In an environment that tends to lean heavily towards online advertising, visualizing the effectiveness of DM, which is a print medium, and establishing optimal advertising strategies is crucial for establishing a competitive advantage. SalesMasicDM visualizes responses after sending DM, enabling effective approaches. In a case study from another company, DM was sent to business owners in the printing industry, resulting in the acquisition of hot leads and reservations for visits. Out of 345 DMs sent, there were 10 pulse detections and 2 visit applications. SalesMasicDM supports the optimization of advertising strategies through the measurement of DM effectiveness. 【Usage Scenarios】 - Advertisers who want to measure the effectiveness of DM - Companies that want to visualize the advertising effectiveness of print media - Companies considering strategies that combine online and offline advertising 【Benefits of Implementation】 - Visualization of customer responses after sending DM - Enables effective approaches to potential customers - Improves cost-effectiveness of advertising strategies - Acquisition of leads from offline advertising

In the entertainment industry, building continuous relationships with fans is important. Measures that keep fans engaged, such as event announcements and limited merchandise sales, are required. However, relying solely on online advertising may bury the information, making it difficult to reach highly enthusiastic fans. SalesMasicDM has successfully sent direct mail to a discerning fan base through printed materials, resulting in notable engagement. Out of 345 direct mails sent, there were 10 pulse detections and 2 event attendance applications. Communicating through printed media tends to leave a lasting impression on fans, which can enhance their willingness to participate in events. SalesMasicDM is an effective means to increase engagement with fans. 【Usage Scenarios】 * Event announcements * Limited merchandise sales * Information for fan club members 【Benefits of Implementation】 * Increase in visitor numbers * Improvement in sales * Enhancement of fan loyalty