Acquiring HOT leads through DM delivery! Contributing to effectiveness measurement.
In the advertising industry, measuring the effectiveness of direct mail (DM) is essential for maximizing cost-effectiveness. In an environment that tends to lean heavily towards online advertising, visualizing the effectiveness of DM, which is a print medium, and establishing optimal advertising strategies is crucial for establishing a competitive advantage. SalesMasicDM visualizes responses after sending DM, enabling effective approaches. In a case study from another company, DM was sent to business owners in the printing industry, resulting in the acquisition of hot leads and reservations for visits. Out of 345 DMs sent, there were 10 pulse detections and 2 visit applications. SalesMasicDM supports the optimization of advertising strategies through the measurement of DM effectiveness. 【Usage Scenarios】 - Advertisers who want to measure the effectiveness of DM - Companies that want to visualize the advertising effectiveness of print media - Companies considering strategies that combine online and offline advertising 【Benefits of Implementation】 - Visualization of customer responses after sending DM - Enables effective approaches to potential customers - Improves cost-effectiveness of advertising strategies - Acquisition of leads from offline advertising
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【Features】 - Pulse detection function after sending DM - Quick calls to prospects for approach - Optimization of advertising strategy based on effectiveness measurement 【Our Strengths】 As a company that scientifically approaches communication, we have been challenging various businesses for 30 years and accumulating know-how. We support our clients in solving their challenges through internet marketing, IMA certification, and the operation of the Cloud Management Association.
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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.
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