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  6. Entertainment-oriented SalesMasicDM success stories

Entertainment-oriented SalesMasicDM success stories

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last updated:Jan 15, 2026

イリスホールディングス
イリスホールディングス
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Exciting fans with DM delivery! Secured 2 venue reservations!

In the entertainment industry, building continuous relationships with fans is important. Measures that keep fans engaged, such as event announcements and limited merchandise sales, are required. However, relying solely on online advertising may bury the information, making it difficult to reach highly enthusiastic fans. SalesMasicDM has successfully sent direct mail to a discerning fan base through printed materials, resulting in notable engagement. Out of 345 direct mails sent, there were 10 pulse detections and 2 event attendance applications. Communicating through printed media tends to leave a lasting impression on fans, which can enhance their willingness to participate in events. SalesMasicDM is an effective means to increase engagement with fans. 【Usage Scenarios】 * Event announcements * Limited merchandise sales * Information for fan club members 【Benefits of Implementation】 * Increase in visitor numbers * Improvement in sales * Enhancement of fan loyalty

    Email delivery systemAd management and operations
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Entertainment-oriented SalesMasicDM success stories

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  • Related Link - https://effect.interlogic.jp/case-study/%e3%80%90%…
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**Features** * Appeal to a discerning audience for printed materials * Effect measurement through pulse detection * Quick approach to potential customers * Acquisition of visitor registration **Our Strengths** Since our establishment, we have consistently challenged ourselves in creating businesses related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently ventured into web-related businesses during the internet boom. At the same time, we started an online advertising distribution business and expanded into an online qualification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we expanded our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for that purpose.

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Marketing Success Casebook "The Wall of Digital Marketing"

Marketing Success Casebook "The Wall of Digital Marketing"

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Iris Group Company Information Brochure

Iris Group Company Information Brochure

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Residential Case Study: Marketing Results Booklet "The Wall of Digital Marketing"

Residential Case Study: Marketing Results Booklet "The Wall of Digital Marketing"

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イリスホールディングス

イリスホールディングス

Information and Communications

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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.

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