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  6. Retail-oriented SalesMasicDM Success Case

Retail-oriented SalesMasicDM Success Case

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last updated:Jan 15, 2026

イリスホールディングス
イリスホールディングス
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Attract customers with DM delivery! Acquired HOT leads and secured 2 visit reservations!

In the retail industry, effective customer attraction is always required in promotional activities. Direct mail (DM) in print media needs to capture the interest of customers among a lot of information, and cost-effectiveness can become a challenge. SalesMasicDM has successfully sent DMs to a discerning customer base through printed materials, achieving successful customer attraction. If you feel challenged by relying solely on online advertising for customer attraction, combining print media DMs with pulse detection allows you to approach potential customers at a stage where their interest level is high, enabling effective customer attraction. 【Usage Scenarios】 - Announcing new products - Attracting attendees to events - Informing customers about campaigns 【Benefits of Implementation】 - Acquisition of HOT leads from DMs - Increase in reservation for visits - Realization of cost-effective promotional activities

    Email delivery systemAd management and operations
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Retail-oriented SalesMasicDM Success Case

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  • Related Link - https://effect.interlogic.jp/case-study/%e3%80%90%…

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**Features** - Successful customer acquisition through DM targeted at printing industry executives - Early approach to potential customers using pulse detection - Reservation for attendance obtained through calls after DM delivery **Our Strengths** Since our establishment, we have consistently created businesses related to communication. Over the past 30 years, we have developed more than 120 businesses, always focusing on the theme of "facilitating communication" in our solution development. We support the smooth communication between companies and between companies and individuals.

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イリスホールディングス

イリスホールディングス

Information and Communications

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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.

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