イリスホールディングス List of Products and Services

We offer a service called 'Marketing Rep' that handles everything from acquiring customer lists to nurturing customers, referred to as marketing activities. To connect based on results, we first clarify the ideal customer profile for attracting customers and design suitable approach steps for customer acquisition, known as lead design. Additionally, once certain approach steps are established, we set the return on investment (ROI). Based on that ROI, we finalize budgets for campaigns and advertising distribution, so please feel free to contact us if you have any requests. [Pre-support] ■ Persona setting ■ Lead design ■ ROI setting *For more details, please download the PDF or feel free to contact us.

"Right-Time" is a marketing automation (MA) tool that focuses on the essential functions and pursues simple usability. In addition to basic customer information, it allows you to manage your company's unique customer details. It can also automatically change CRM information according to approaches such as newsletters. Furthermore, it supports setting goals and personas you want to achieve after implementation, as well as lead design. We also assist in planning content to acquire leads. [Features] ■ Focused only on the functions necessary for marketing activities ■ Flexible utilization of customer information in conjunction with Google Sheets ■ Automation of various approaches using LINE and email ■ Available at a reasonable price range due to its minimal necessary functions *For more details, please download the PDF or feel free to contact us.

Currently, it is said that about 1% of all companies have implemented marketing automation tools, but only about 10% of those companies report that they are continuously utilizing them, indicating a rather challenging situation in terms of operation. When we investigated the reasons for the inability to operate these tools, the most significant barrier identified was that "the workload has significantly increased." So, what is the biggest factor causing the increase in workload when utilizing MA tools? We believe it is the fundamental theory of "scoring." In companies that cannot consistently assign personnel and analyze detailed data, this scoring theory is, in reality, what leads to the increase in workload. 【Digital Marketing Barriers】 ■ Scenarios become complex ■ Daily checks become burdensome ■ Effort required for internal information sharing *For more details, please download the PDF or feel free to contact us.

It is said that about 1% of all companies have implemented marketing automation tools, but only about 10% of those companies report that they are using them continuously, indicating a rather challenging situation in terms of operation. In our investigation into the reasons for the inability to operate these tools, the most significant barrier identified was that "the workload has significantly increased." The tools that were introduced with the aim of automating marketing activities are, in fact, resulting in an increase in the workload for those activities. So, what exactly are the factors contributing to this increase in workload? We conducted further interviews to find out. *For more detailed information, please refer to the attached PDF document. Feel free to contact us for more details.*

Marketing should be as simple as possible to reduce the workload for the management side, and conversely, it should yield results that customers can understand. The concept of "Simple Marketing" refers to the idea of simplifying increasingly complex marketing as much as possible. For detailed information, please refer to the PDF document. 【Overview】 ■ From "AIDMA" to "PALS" ■ The importance of campaigns ■ Strengthening contact methods is key *For more details, please download the PDF or feel free to contact us.

Until now, it has been said that the basics of marketing lie in "AIDMA." With the arrival of the digital society, there have been some cyclical changes such as "AISAS" and the step cycle, but the fundamental purchasing behavior remains a gradual flow of awareness, interest, memory, and purchase. When utilizing MA tools, scoring based on this purchasing behavior cycle and attributes is essential, but to connect results to drastically reduced labor, we believe that the basic theory should shift to the "pulse consumption behavior" proposed by Google since 2018. *For more details, please refer to the attached PDF document. Feel free to contact us for further information.

In utilizing MA tools, rather than conducting detailed customer identification based on meticulous scoring, there is a simple yet challenging issue of how to increase the number of customers acquired online, which is a crucial point. In acquiring this conversion, we have discovered a certain rule. While it certainly varies greatly depending on the content of the plan, it has become clear that the number of conversions is proportional to the number of campaigns. While the content of the plan is influenced by individual factors, the number of campaigns undoubtedly correlates with the acquisition of conversions. *For more detailed information, please refer to the attached PDF document. Feel free to contact us for further inquiries.*

In the utilization of MA tools, an important aspect, similar to measures for acquiring conversions, is the improvement of customer contact accuracy. In other words, this includes increasing the open rates of newsletters and the view rates of direct mail. While most companies consider email as the primary contact method, the open rate, according to a survey by Constant Contact Inc., was reported to be 17.16% as of September 2020. *For more details, please refer to the attached PDF document. Feel free to contact us for further information.*

As a result of focusing on how to increase our contact rate, we specialized in the integration of MA tools and LINE. Currently, with message distribution via LINE, we have achieved approximately four times the reach rate and about eight times the click rate compared to when using email. Of course, with LINE, there is also the risk of users deleting their registrations, but if we plan carefully to maintain the awareness of registration, we can create significant effects. *For more details, please refer to the attached PDF document. Feel free to contact us for more information.

We would like to introduce a case study of results achieved through simple marketing for housing companies. Our company handles everything from attracting customers to follow-ups, delivering highly qualified leads to the client's sales representatives. With our support, we have achieved a cost of 240,000 yen per contract. In the housing industry, the average cost per contract is between 600,000 to 800,000 yen, making this result remarkable. 【Case Overview】 ■ Results from Simple Marketing ■ Overall Design of Simple Marketing ■ Complete outsourcing from campaign planning to production ■ Correlation graph of the number of campaigns and conversions ■ Flow of operations that achieves CPA optimization *For more details, please download the PDF or feel free to contact us.

We would like to introduce our simple marketing case study. By publishing various campaign pages and utilizing multiple distribution segments for advertising, we can attract a target audience with a high likelihood of conversion, ultimately increasing the number of conversions. This allows our clients to focus on the sales activities they should prioritize. 【Case Overview】 ■ Advertising distribution focused on improving CPA ■ Pulse collection - Right-Time calls ■ Example of newsletter distribution ■ Example of call scripts ■ Results of newsletter distribution and Right-Time calls *For more details, please download the PDF or feel free to contact us.

To clear the digital marketing wall, I believe it is important to simplify marketing, specifically through three key points: 1. Based on pulse theory, 2. Launching numerous campaigns, and 3. Fully utilizing LINE. By simply repeating these three points, you can definitely achieve a certain level of effectiveness. STEP 1. Launch numerous campaigns on the site to increase conversions. STEP 2. Send messages via LINE to the acquired customers. STEP 3. Extract individuals who have shown a pulse among site visitors. STEP 4. Make real-time calls to the pulse targets. Now, what becomes even more important at this step is to establish a system for making calls immediately after acquiring the pulse. We refer to the act of contacting individuals right after these pulses through calls, etc., as "Right-Time Marketing." *For more details, please refer to the attached PDF document. Feel free to contact us for further information.

In this document, we aim to convey one answer discovered by our company to those in charge who are fully engaged in the increasingly complex marketing activities on a daily basis, under the title "The Wall of Digital Marketing," summarizing that strategic approach. It includes the overall design of simple marketing and our MA tool "Right-Time Marketing." Additionally, we have included examples of simple marketing, so please take a moment to read through it. [Contents] ■ Reasons why results are not achieved with marketing automation tools ■ The discovered answer of "Simple Marketing" ■ Introduction of simple marketing examples ■ Right-Time Marketing *For more details, please download the PDF or feel free to contact us.

"Light Time Banner" is a step-up type LINE customer follow-up tool. It solves the increasingly high hurdles of acquiring new potential customers and guiding them to visit all at once. By utilizing LINE, it lowers the barriers for initial consideration users while RPA conducts automated customer service. The messages sent can be customized with unique content from each company, allowing for your company's customization as well. 【Target Industries】 ■ Housing and Real Estate Industry ■ Education Industry ■ Retail Industry (High-priced Products) ■ Automotive Industry *For more details, please download the PDF or feel free to contact us.