The cross-media of three platforms: print, online, and posting creates effectiveness!
We would like to introduce a case study on the implementation of "Targeting GEO" by KidsDo Publishing. Previously, when we conducted flyer distribution, there was no response at all. However, by narrowing down the effective areas in advance and distributing flyers, we received feedback from 5 individuals. Additionally, since our media targets preschool children, I believe that the combination of our media, online advertising, and flyer distribution—three cross-media approaches—contributed to the effectiveness of this campaign. 【Case Overview】 ■ Number of flyers distributed: 19,882 ■ QR code scans: 28 ■ 5 applicants acquired *For more details, please refer to the related links or feel free to contact us.
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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.