Understanding in 5 Minutes: Deep Dive into Targeting with Insight Data
Using insight data and AI, "PROBiZZ" visualizes and deepens the target profile that leads to business negotiations.
**Benefits** - Narrowing down to the optimal segment based on customer insights. - Improvement in both the quality of the list and the deal rate simultaneously. - Clear action plans based on hypothesis-driven sales strategies. 'PROBiZZ' moves away from subjective target selection and realizes a sales approach based on data and hypotheses. Using insight data, we clarify the "ideal target profile" based on past performance, company attributes, and behavioral tendencies. Not only does AI scoring enhance accuracy, but the design of hypotheses and data validation by humans also improve the overall precision of the sales strategy. For the selected targets, the talk scripts are optimized according to the hypotheses, enhancing the quality of communication. By utilizing actual call data for voice analysis, we establish a system where hypothesis verification and improvement operate in a PDCA cycle. With designs calculated from KGI and KPIs shared across the entire sales team, a cohesive operation towards achieving goals is possible. The results on the ground are visualized, and reproducibility as a "successful model" is established, independent of the skills of individual sales representatives. 'PROBiZZ' enables a data-driven sales framework that allows anyone to achieve results through in-depth target sales.
- Company:エンジン
- Price:Other