【Customer Acquisition Strategy】The Key to SDR Success! Web Strategy and Inside Sales
Explaining the collaboration between web strategy and inside sales that influences the success of SDR (Sales Development), from the basics to advanced applications.
**Benefits** - Clarification of the roles between web strategy and inside sales, leading to strengthened collaboration - Significant improvement in the conversion rate of leads acquired through the web into business negotiations - Optimization of web strategy and SDR activities based on data 'PROBiZZ' holds the key to success in how inside sales (SDR) can efficiently convert leads acquired through web strategy into business negotiations. We will establish a system that links website behavioral data with SFA/CRM so that SDRs can utilize the results of the web strategy (quality and quantity of leads). We will design a concrete activity process for SDRs based on who, when, and how to nurture and approach leads acquired through the web strategy from the ground up. To maximize the results of the web strategy, we will implement an advanced system for lead scoring and segmentation based on web behavioral data. To ensure continuous collaboration between the web strategy and SDR, we will establish rules for information sharing and a feedback cycle from SDR to the web strategy within the organization. 'PROBiZZ' provides your company with the key to success in the collaboration between web strategy and inside sales, strongly supporting the maximization of marketing investment effectiveness.
- Company:エンジン
- Price:Other