What is LTV? A clear explanation of its meaning, calculation method, and strategies to improve it.
Due to changes in business models and the rising cost of customer acquisition, the importance of retaining existing customers is increasing!
In recent years, many companies have incorporated "LTV (Customer Lifetime Value)," which quantifies the value per customer, into their management practices. Due to changes in business models and the rising costs of customer acquisition, the importance of retaining existing customers has increased. In this article, we will explain the meaning of the term LTV (Lifetime Value), how to calculate it, and specific measures to improve it. *For more detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.*
- Company:ソフトブレーン 東京本社
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