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What is sales support? Support that brings dramatic improvements to results.

What is sales support? Support that brings dramatic improvements to results.

Simultaneously achieving sales growth and cost reduction! Explaining the key points for efficient progress.

The primary purpose of sales support is to allow sales representatives to focus on their main tasks. By implementing proper sales support, it becomes possible to increase sales and reduce costs simultaneously. First, we will clarify the significance of sales support and explain the key points for proceeding efficiently. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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Explaining the drawbacks of telework (remote work) and countermeasures!

Explaining the drawbacks of telework (remote work) and countermeasures!

Introducing a method to efficiently implement telework suitable for our company in a column!

While telework offers various benefits when implemented, it also has hidden drawbacks. The potential drawbacks can vary depending on the industry, job type, and purpose, and even companies that have successfully implemented telework have different systems in place. Therefore, we will introduce the drawbacks and countermeasures associated with telework implementation, as well as how to efficiently realize a suitable telework system for your company. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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Creating web forms is convenient with tools!

Creating web forms is convenient with tools!

Important content for collecting data! Here are 5 recommended tools and selection points.

With the spread of ICT, collecting information online has become common. Web forms are utilized for this purpose. They are important content for companies to connect with users and to collect data. Many people responsible for creating web forms may want to use tools that allow them to set up forms in a short period without spending too much effort. In this article, we will review the overview of web form creation tools, discuss key selection points, and introduce some recommended tools. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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What are the secrets to successfully implementing work style reform and its benefits?

What are the secrets to successfully implementing work style reform and its benefits?

Formulating a vision is crucial! In this column, we will introduce the reasons why it is necessary and key points to consider when creating one.

Despite the introduction of IT tools and remote work, many people may feel that "it doesn't seem like work style reform is progressing." This is primarily due to the insufficient formulation of a vision for work style reform. In this article, we will discuss the background that necessitates work style reform, the reasons why a vision is needed, and key points to consider when formulating it. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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What is CX (Customer Experience)?

What is CX (Customer Experience)?

Introduction to the basics of CX, the background that draws attention, the benefits of working on improvements, and examples of successful companies.

In today's world, where products are overflowing and consumer purchasing behaviors are diversifying, CX (customer experience) is being emphasized. Planning marketing strategies from the customer's perspective and improving CX has become an essential element for achieving long-term performance growth for companies. This article introduces the basics of CX, the background that is drawing attention, the benefits of working on CX improvement, and successful case studies from companies. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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Serious disadvantages of communication shortages due to telework and countermeasures.

Serious disadvantages of communication shortages due to telework and countermeasures.

Introducing the disadvantages and challenges arising from a lack of communication, as well as methods to resolve them.

This column introduces the serious disadvantages of communication shortages caused by telework and the measures to address them. What measures are being taken to address the communication shortages that arise from the introduction of telework? According to a survey conducted by the Ministry of Internal Affairs and Communications, the following results were obtained. Please see the related link for more details. *You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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What is Omnichannel? Explanation of Benefits, Strategies, and Successful Cases of Various Companies

What is Omnichannel? Explanation of Benefits, Strategies, and Successful Cases of Various Companies

A clear explanation of the concept of omnichannel, its benefits, and examples of initiatives!

Companies that are working on omnichannel strategies have been increasing in sectors like retail. Why is this becoming more widespread? In this article, we will clearly explain the concept of omnichannel, its benefits, and examples of implementation. If you are looking to increase the number of customer touchpoints and boost product sales, please read this article. *For detailed content of the column, you can view it through the related links. For more information, feel free to contact us.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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Change is an opportunity for growth! What will be needed in sales moving forward?

Change is an opportunity for growth! What will be needed in sales moving forward?

Everything is understood! What are the systems, structures, and tools necessary for sales transformation?

The environment surrounding businesses is constantly changing. Looking back, the emergence of mobile phones, the internet, smartphones, and subscription services has brought significant changes to the business landscape. Additionally, the bankruptcy of global companies, the occurrence of major disasters, and more recently, the COVID-19 pandemic have caused changes throughout society. Companies have survived by overcoming and adapting to these changes. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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What is the method to increase potential customers through webinars and turn them into business negotiations?

What is the method to increase potential customers through webinars and turn them into business negotiations?

Why are webinars the "killer app" for inside sales? An explanation in a column.

Due to the outbreak of the coronavirus, attention to inside sales has increased more than ever before. In the era of living with COVID-19, in response to the changes in sales styles caused by restrictions on face-to-face sales, the further utilization of inside sales departments and the methods that inside sales should adopt have become key points in sales strategies. While inside sales are expected to hand over potential customers to field sales, who actually conduct negotiations, did you know that by using webinars, you can find and nurture high-probability leads for closing deals? Therefore, in this article, we will introduce how to use webinars, or web seminars. *For more details, you can view the related links. Please feel free to contact us for more information.

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Online business negotiation system
  • Cloud Applications

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What is DX strategy? Benefits of implementation and success stories.

What is DX strategy? Benefits of implementation and success stories.

Explaining the important benefits, roadmap, and successful case studies of formulating a DX strategy!

In recent years, DX (Digital Transformation) has been promoted by many media and companies. While the introduction of DX has benefits such as improving operational efficiency and creating new business models, a report from the Ministry of Economy, Trade and Industry (as of October 2020) indicates that over 90% of companies have yet to start their initiatives related to DX. So, how should we plan and implement DX? This article will explain the important benefits and roadmap for formulating a DX strategy, as well as successful case studies from companies. *For more details on the column, please refer to the related links. Feel free to contact us for more information.

  • Other Software
  • Cloud Applications

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Let's transform into data science-oriented salespeople by utilizing SFA.

Let's transform into data science-oriented salespeople by utilizing SFA.

Check how to utilize data science in sales activities!

As companies around the world follow suit with DX (Digital Transformation), data science can no longer be said to belong solely to data analysis experts; it is a field that sales professionals also want to actively incorporate. By utilizing SFA (Sales Force Automation) systems and tools, even those who are not data scientists can efficiently analyze the various data generated daily and speed up their sales activities. In this article, we will explain what data science is, how the sales process changes through the use of SFA systems and tools, and how data science can be applied to sales activities. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • SFA (Sales Support System)
  • Cloud Applications

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アフターコロナ(Withコロナ)で加速するオンラインセミナーとは

アフターコロナ(Withコロナ)で加速するオンラインセミナーとは

オフラインと比べてオンラインセミナーにどんなメリットがあるのか、実施方法まで紹介！

コロナ禍における「三密」を避けるため、新たな顧客との接点として オンラインセミナーが今、注目されています。 この記事では、オフラインと比べてオンラインセミナーにどんなメリットが あるのか、そしてオンラインセミナーの実施方法まで紹介していきます。 ※コラムの詳細内容は、関連リンクより閲覧いただけます。 　詳しくは、お気軽にお問い合わせ下さい。

  • Online business negotiation system
  • Cloud Applications

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Three reasons why SFA is gaining attention in sales as telework becomes essential.

Three reasons why SFA is gaining attention in sales as telework becomes essential.

Japan's sales are being forced to undergo a transformation! Here’s why SFA is considered one of the solutions.

Currently, it is not an exaggeration to say that businesses in Japan are being forced to transform their operations due to the impact of the coronavirus. One of the solutions among them is a method called SFA. In this article, we will delve deeper into the reasons for this. *For more details on the column, please refer to the related link. Feel free to contact us for more information.*

  • SFA (Sales Support System)
  • Cloud Applications

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What is lead nurturing? Practical methods and points to keep in mind to avoid failure.

What is lead nurturing? Practical methods and points to keep in mind to avoid failure.

An overview of lead nurturing, methods, and points to note!

The term "lead nurturing," which has recently become more frequently seen as an effective marketing technique. Can you accurately explain what it means? Lead nurturing refers to the activities aimed at developing potential customers in marketing and sales efforts. Here, we will explain the overview, methods, and points to note regarding lead nurturing. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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DX in manufacturing starts with understanding the current situation! A thorough explanation including examples and necessity.

DX in manufacturing starts with understanding the current situation! A thorough explanation including examples and necessity.

A summary explanation of case studies of companies that have achieved results, the reasons why understanding the current situation is important for DX, and what should be done!

One common point among successful companies is their understanding of their current situation. At the same time, this is a point that companies that have not taken the plunge into digital transformation (DX) and are carrying potential risks, as well as those that are already working on it but are struggling to achieve DX, lack. Therefore, this time we will summarize and explain the reasons why DX is necessary for the manufacturing industry, examples of companies that have achieved results, why understanding the current situation is important for DX, and what specific actions should be taken. *For detailed content of the column, please refer to the related links. For more information, please check the PDF materials or feel free to contact us.*

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  • Cloud Applications

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Explaining popular CRM/SFA | Introducing tips for selection and implementation

Explaining popular CRM/SFA | Introducing tips for selection and implementation

Key points to consider when choosing CRM/SFA, along with an introduction to major products with high global market share, presented in a column format!

In today's world, where it has become essential to provide products and services that meet the needs of both consumers and businesses, the importance of sales management and customer management has come to the forefront. In sales management, SFA (Sales Force Automation) and in customer management, CRM (Customer Relationship Management) are being used as mainstream tools in the business scene. This time, we will introduce points to consider when choosing CRM/SFA by company size, as well as major products with high global market shares. *For detailed content of the column, you can view it through the related links. For more information, please refer to the PDF materials or feel free to contact us.*

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  • Cloud Applications

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What strategies should be implemented in response to changes in customer behavior during the COVID-19 pandemic?

What strategies should be implemented in response to changes in customer behavior during the COVID-19 pandemic?

A column featuring examples that serve as hints for developing marketing strategies!

Eight months have passed since the state of emergency was declared due to the spread of the novel coronavirus, yet the end remains elusive. As the second and third waves hit, companies are facing a pressing situation where they can no longer afford to stall their business activities. Here, we will consider customer behavior during the pandemic and explore examples that can serve as hints for developing marketing strategies in response. *For more details on the column, please refer to the related links. For further information, please check the PDF document or feel free to contact us.*

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  • Cloud Applications

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Remote work is a type of telework that addresses labor shortages! An explanation of the details and benefits.

Remote work is a type of telework that addresses labor shortages! An explanation of the details and benefits.

What is remote work, and what are its benefits? An explanation in column format!

Recently, telecommuting has been a hot topic. While major companies like Calbee, Nissan, and JAL have successfully implemented it, many other companies are likely considering its introduction and researching details, benefits, and methods of implementation. What exactly is telecommuting, what benefits does it offer, and what are the steps and key points for its implementation? We will explain these aspects as well. *For detailed content of the column, you can view it through the related links. For more information, please refer to the PDF materials or feel free to contact us.*

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  • Cloud Applications

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The 4th Session: A Work Style Reform Called Retention Sales

The 4th Session: A Work Style Reform Called Retention Sales

We provide a thinking framework/system construction method that connects to specific actions!

"Route sales." Many people may associate this term with "regular interactions" with existing customers. However, ideally, it should be seen as a presence that maintains customer relationships while also enhancing sales and building connections, known as "retention." This time, we will provide a framework for thinking and methods for building a system that connects the background and specific actions needed for "retention" for those who want to enhance their management and sales skills. *For detailed content of the column, you can view it through the related link. For more information, please refer to the PDF document or feel free to contact us.

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  • Cloud Applications

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Data Download

Data Download

We are sharing know-how that helps strengthen sales capabilities! You can also download the materials.

In this column, we introduce know-how that can help strengthen sales capabilities, with downloadable materials available. Articles such as "The Key to Improving Operating Profit Margin is 'Aftermarket Business'" and "Avoiding Price Undercutting! Closing Techniques of Effective Salespeople" explain SFA and CRM. Additionally, in "Sales Strategies and Data Utilization to Respond to Rapid Environmental Changes," we also discuss outsourcing. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

  • SFA (Sales Support System)
  • Cloud Applications

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What is insight? Introducing methods for analyzing customer needs and examples of business applications.

What is insight? Introducing methods for analyzing customer needs and examples of business applications.

Essential for creating hit products! An explanation of insights.

A time has come when high-quality, low-cost services are overflowing, and products are not selling. To create hit products, insight-driven product development is essential. This time, I will explain insight. Insight refers to "perception" or "discovery," and in business, it means recognizing desires that customers themselves are not aware of. If you can discern insights, you will be able to create hit products. *For more details on the column, you can view it through the related links. For more information, please refer to the PDF document or feel free to contact us.

  • SFA (Sales Support System)
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Explaining the features and reputation of GENIEE SFA/CRM and MA.

Explaining the features and reputation of GENIEE SFA/CRM and MA.

What is Genie? An explanation of the features and reputation of the products it offers, along with comparisons to commonly compared tools.

Genie is focused on providing a cost-effective marketing platform. As part of its mission, it aims to support customers and contribute to society so that everyone can succeed in marketing. In this article, we will explain the features and reputation of the products offered by Genie, such as MA and SFA, along with comparisons to other commonly referenced tools. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • MA
  • Cloud Applications

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What is branding? A clear explanation of its meaning, purpose, and strategy.

What is branding? A clear explanation of its meaning, purpose, and strategy.

Companies can convey a consistent message to consumers and build trust.

Branding is a strategy to enhance the value of a company, product, or service and differentiate it from competitors. Through branding, companies aim not only to improve brand recognition but also to strengthen their sales and marketing efforts. In this article, we will clearly explain the meaning and purpose of branding, as well as specific methods. *For detailed content of the column, you can view it through the related links. If you have any questions, please feel free to contact us.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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What are needs? An explanation of the differences from wants and sales tailored to needs.

What are needs? An explanation of the differences from wants and sales tailored to needs.

Reflecting on the definition of "needs" in business, this explains hints for concrete understanding methods and how to utilize them in strategies.

One of the essential concepts for understanding customers and achieving business success is "needs." In this article, we will explain in detail the meanings and differences between needs and wants, as well as how to utilize customer needs in sales and marketing. We will also introduce suitable approaches for each classification of prospective customers, so please use this as a reference. *For more detailed content of the column, you can view it through the related links. If you have any questions, please feel free to contact us.*

  • CRM (Customer Relationship Management System)
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  • Cloud Applications

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What kind of service is Notion? An explanation of its typical features and usage.

What kind of service is Notion? An explanation of its typical features and usage.

Complete functions such as note-taking, document creation, and schedule management in a single app.

Notion is a cloud service that has rapidly gained attention in the 2020s. This article is aimed at users who are encountering Notion for the first time, explaining the content and features of the service, its representative characteristics, and how to use it. Please read on to understand Notion and use it smoothly. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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What is the new normal? Work styles required by companies and measures they want to strengthen.

What is the new normal? Work styles required by companies and measures they want to strengthen.

We will explain changes in work styles and business, as well as measures that companies want to strengthen further.

The "new normal" refers to the significant changes that have occurred in society becoming commonplace and established without us realizing it. The major changes in business and work styles brought about by the new normal due to the COVID-19 pandemic are already becoming normalized, but there are still many challenges, and companies are required to implement measures to address these issues. This article explains the changes that have occurred in the new normal and the measures that companies want to further strengthen as the new normal becomes more generalized. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

  • CRM (Customer Relationship Management System)
  • SFA (Sales Support System)
  • Cloud Applications

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What is Sales DX? Explanation of its differences from digitalization and how to implement it [including case studies].

What is Sales DX? Explanation of its differences from digitalization and how to implement it [including case studies].

We will introduce case studies of companies that have achieved sales DX and the four backgrounds that necessitate DX in the sales department!

DX (Digital Transformation) is a keyword that is currently attracting attention. While DX can also be utilized in sales departments, achieving DX is not simply a matter of digitizing operations; it also requires business reform. In this article, we will explain information related to sales DX. Let's explore the differences between DX and digitization, as well as the necessity of DX and the methods to achieve it. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

  • SFA (Sales Support System)
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What is the necessity of DX in the real estate industry? Challenges and benefits of implementation.

What is the necessity of DX in the real estate industry? Challenges and benefits of implementation.

Explaining the importance of DX based on the necessity and benefits of implementing DX, as well as successful case studies from companies!

In recent years, many industries and companies have been promoting "DX (Digital Transformation)" utilizing IT and digital technologies. However, the real estate industry is still struggling to break free from traditional business practices and is falling behind. It is said that the delay in adopting DX could lead to a situation where companies cannot establish their competitiveness and advantages in the future. This article focuses on the real estate industry, which is lagging in DX adoption, and discusses the challenges it faces, the necessity and benefits of implementing DX, and the importance of DX based on successful case studies from companies. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

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10 Frameworks to Help Formulate Business Strategies

10 Frameworks to Help Formulate Business Strategies

Explaining the key points to lead to success! Introducing the 3 steps for formulating a business strategy.

The growth and success of a business require an essential "business strategy." However, when it comes to formulating a business strategy, it can be more challenging and confusing than one might imagine. In this article, we will clearly explain the meaning and role of business strategy, as well as frameworks that can be helpful during the planning process, providing specific methods. A business strategy refers to the plan established by a company to achieve its business objectives and goals. Here, we will explain its detailed meaning and the differences from management strategy. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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Seven Common Traits of Successful Salespeople | Sales Skills Required in Today's Era

Seven Common Traits of Successful Salespeople | Sales Skills Required in Today's Era

An explanation of the sales skills needed for the upcoming era!

Are you aware that in today's era, simply being able to "sell" is no longer enough to be considered an excellent salesperson? Successful salespeople possess seven common elements that are relevant in any era, as well as additional qualities that are specifically needed in today's world. In this article, we will explain the seven essential commonalities required for effective salespeople, along with the sales skills necessary for the future. *For more detailed information, you can view the related links. Please feel free to contact us for further inquiries.*

  • SFA (Sales Support System)
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