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Information and Communications
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シャノン

capital10000Ten thousand
number of employees187
addressTokyo/Minato-ku/7th Floor, JEI Hamamatsucho Building, 2-2-12 Hamamatsucho
phone03-6743-1551
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last updated:May 28, 2026
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マーケティングオートメーション(MA) マーケティングオートメーション(MA)
展示会・イベントフォロー自動化 展示会・イベントフォロー自動化
セミナー・ウェビナー管理システム セミナー・ウェビナー管理システム
メールマーケティング・配信支援 メールマーケティング・配信支援
インサイドセールス支援(IS) インサイドセールス支援(IS)
製造業向け会員管理・顧客ポータル 製造業向け会員管理・顧客ポータル
休眠顧客の掘り起こし 休眠顧客の掘り起こし
顧客の優先度分け 顧客の優先度分け
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Shannon MA (History-based DB and AI Concierge equipped)

Domestic MA that revives dormant customers using history-type databases and AI concierge.

With over 3,000 successful implementations, "Shannon MA" is a domestically produced marketing automation tool that centrally manages online and offline customer touchpoints. Through its unique "historical database" and "composite search," it can instantly extract lists of potential customers to approach from business card data obtained at exhibitions (digitized for free), web leads, and "dormant customers" and "existing customers" buried within the company, enabling "revival" efforts. Additionally, it now features a newly integrated "AI Concierge" trained on product manuals. Even those unfamiliar with system operations can resolve their questions immediately by simply asking what they want to know through the chat UI, dramatically reducing the time spent reading manuals and operational workload. Moreover, since actual data such as leads and campaign results are not included in the AI's learning scope, you can try it out without worrying about the risk of confidential information leakage or psychological burden. Furthermore, it comes standard with a wealth of features, including corporate analysis, high-precision data consolidation, survey functions, and ROI reports. It also supports integration with major SFA/CRM systems like Salesforce, providing strong support for sales activities.

  • Email delivery system
  • MA

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Exhibition Follow-up Service

Significantly improve the cost-effectiveness of exhibitions! Please consider the nurturing methods we are implementing at our company.

We would like to introduce our service, "Exhibition Follow." It is possible to identify hidden hot customers who can be converted into business negotiations on the day of the exhibition, as well as to find hot customers who can be converted shortly after the exhibition. Additionally, we can also nurture customers for medium to long-term business negotiations. 【For those who have the following concerns】 ■ Unsure if the judgment of the temperature of visitors is correct for the staff providing service ■ Unable to connect business negotiations from business cards that did not show high interest after the exhibition ■ Not knowing how to approach individuals after some time has passed since the exhibition *For more details, please refer to the related links or feel free to contact us.

  • MA
  • Email delivery system
  • Business Card Management System

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Guide to Reviving Dormant Customers and Leads: Webinar Utilization Edition

29% of business negotiations come from dormant customers! This case study introduces how we created high-probability business negotiations from a stagnant list using webinars and marketing automation, increasing the number of deals by 3.6 times.

In many companies, a significant number of business cards and leads obtained from past exhibitions and the web remain in a "dormant state" due to a lack of follow-up. However, data from Shannon indicates that approximately 29% of business negotiations arise from re-engaging dormant leads that have been inactive for over a year. This document introduces a method to efficiently generate business negotiations for dormant customers, who are stagnating due to "timing and budget barriers," by combining unique data centralized management with a webinar strategy. We fully visualize the "indirect effects" of nurturing from the initial contact and automate a "three-stage segmented email" to maximize customer acquisition while minimizing unsubscribes. By extracting real customer challenges from surveys and providing sales with a hot list enriched with "specific behavioral history" rather than just scores, we have increased the number of cases from dormant customers by up to 3.6 times. Furthermore, Shannon has extensive experience and know-how in supporting webinar utilization, ensuring a smooth start and successful outcomes even for first-time webinar initiatives, providing a reliable system for achieving results.

  • MA
  • Email delivery system

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Seminar management services

High customization × abundant features! Customer attraction preparation tasks can be completed in one hour.

"Seminar Management" is a service that can automate and streamline seminar operations, making them more efficient. By utilizing template copying and customer management know-how unique to marketing automation, operational tasks are compressed. It offers a wide range of options for various seminars and allows for customization of features. It provides all the necessary functions to support seminar operations, from registration and management to on-the-day reception and post-event follow-up. [Features] - High efficiency in operational tasks through automation and streamlining of seminar operations - Ideal seminar management and operation through customization tailored to requirements *For more details, please refer to the related links or feel free to contact us.

  • MA

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Shannon MA (Email distribution, step emails, segment distribution support)

Automate segment distribution and AI subject line creation. Improve email open rates and click-through rates.

Chosen by over 3,000 companies, "Shannon MA" encompasses a wealth of distribution features including bulk distribution, target extraction (segment distribution), step emails, and intuitive HTML email creation. With its unique "history-based database" and "composite search," it can instantly extract personalized email targets from leads acquired through trade show business cards or the web, as well as from "dormant customers" who have not been contacted for a while. Additionally, it includes an "AI Concierge" that supports secure operations without the need for manuals, making it easy for those unfamiliar with the system to use, and dramatically reducing the workload for settings and list creation. Survey functions and "ROI reports" that visualize the cost-effectiveness of various email initiatives are also standard features. It supports integration with major external SFA/CRM systems, aiding timely sales activities after email distribution.

  • MA
  • Email delivery system

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Shannon MA (Inside Sales and Outbound Call Management Support MA)

Automate the extraction of call lists and history management. Improve the conversion rate of inside sales.

Chosen by over 3,000 companies, "Shannon MA" is an MA tool that centralizes everything from "target selection" to "approach history management" for inside sales. It provides comprehensive support from extracting potential customers obtained through exhibition business cards and the web to systematizing efficient approaches (such as phone calls and email contacts). With its unique "history-based database" and "composite search," inside sales can instantly extract "dormant customers" whose contact has ceased and "active leads" who have recently accessed the company's website. Additionally, it features an "AI concierge" that can be operated without a manual, even by those unfamiliar with the system, ensuring reliable security and dramatically reducing the workload for list creation and settings (actual data is not used for learning). The standard implementation also includes a survey function and "ROI reports" that visualize the cost-effectiveness of various initiatives. It supports integration with major external SFA/CRM systems, enabling timely sharing and handover of "sales activity history" from inside sales to sales.

  • MA
  • Sales promotion and sales support software

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Shannon MA (Membership management and customer portal operation for the manufacturing industry)

Automate the construction of membership sites and the distribution of exclusive information. Improve engagement with existing customers.

Chosen by over 3,000 companies, "Shannon MA" is a customer management system for the manufacturing industry that streamlines the construction and operation of membership organizations on corporate websites, as well as dealer and agent portals. AI analyzes download histories of technical documents and browsing histories of member-only content, automatically personalizing and delivering "recommended products" and "new technology information" tailored to each customer's interests. By leveraging the latest AI features, it reduces the workload for creating member-only newsletters and updating the site, while strengthening connections with existing customers and partner companies, maximizing opportunities for repeat negotiations and cross-selling.

  • Membership management and payment management system
  • MA

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Business negotiation management function

MA×SFA! It has user-friendly and just-right "functionality" and "operability."

We provide a "Deal Management Function" that allows for management of business negotiations, task management, and budget management. You can register related documents such as companies, representatives, deal stages, needs, and quotations. Additionally, since it is integrated with MA, it includes not only deal information but also various historical data such as web visit history and email open rates. You can check what interests the customer had before the negotiation. 【Features】 ■ Easy operation for registration - Deal Management ■ Preventing missed tasks - Task Management ■ Easy analysis with reporting function - Budget Management *For more details, please refer to the related links or feel free to contact us.

  • SFA (Sales Support System)
  • MA

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