シャノン Company Profile

"Customer information is stored in kintone, but it is not being utilized for email distribution." "The emails I worked hard to create end up being stopped from distribution." "I don't know what content will engage the readers." This is a must-see for those in charge of newsletters facing such concerns! To transform customer data in kintone from "just storage" to "an asset that leads to sales," effective email distribution is necessary. In this webinar, MOVED Co., Ltd., which is well-versed in utilizing kintone, and Shannon Co., Ltd., a professional in marketing support, will team up to introduce specific know-how to maximize the results of kintone × email. [What you will learn in this seminar] - How to streamline kintone × email distribution - How to reduce the unsubscribe rate - How to create emails using AI [Speaker] Tsuyoshi Ueda (Product Manager & HR Lead at MOVED Co., Ltd.) [Target Audience] Marketing departments and corporate planning departments.

Twelve years have passed since marketing automation (MA) began to spread in Japan in 2014. As the differences in functionality have nearly disappeared and only price disparities have widened, many companies find themselves saying, "In the end, we can only use it for email newsletter distribution." The reason for this is that previous MA systems were designed with the assumption that they would be used by professional marketers. In this webinar, we will explain the concept of "MA 2.0," which enables "non-marketers (sales and field staff)" to lead MA operations and achieve the democratization of marketing activities. As the flow from data accumulation to analysis and proposal, represented by kintone AI, progresses rapidly, we will discuss how sales environments will change in the future. 【Speakers】Tetsu Asano (Executive Officer CMO and Growth Officer, Shannon Inc.) / Takeshi Ueda (Product Manager and HR Lead, MOVED Inc.) 【Target Audience】Sales, Sales Planning, Marketing, DX Promotion, and Information Systems Departments.

In the real estate and construction sales field, property information, customer information, and negotiation history are managed separately, leading to frequent oversights such as "I haven't been in touch with the owner of that property" and "I haven't approached potential customers in this area yet." In this webinar, we will introduce how to utilize kintone as a central tool to visualize properties and customers on a map with K-map, allowing us to grasp the situation on-site and connect it to follow-up actions for existing deepening and new negotiation creation using Shakiin. This system enables field personnel to operate independently, even without a dedicated marketer. 【Recommended for】 - Those in the real estate and construction industry aiming to improve efficiency in area sales, property, and customer management. - Those struggling with dispersed customer and property information, leading to missed approaches and neglected dormant customers. - Those who want to create a system that allows field sales personnel to achieve results even in the absence of dedicated marketers.