Shannon MA (Membership management and customer portal operation for the manufacturing industry)
Automate the construction of membership sites and the distribution of exclusive information. Improve engagement with existing customers.
Chosen by over 3,000 companies, "Shannon MA" is a customer management system for the manufacturing industry that streamlines the construction and operation of membership organizations on corporate websites, as well as dealer and agent portals. AI analyzes download histories of technical documents and browsing histories of member-only content, automatically personalizing and delivering "recommended products" and "new technology information" tailored to each customer's interests. By leveraging the latest AI features, it reduces the workload for creating member-only newsletters and updating the site, while strengthening connections with existing customers and partner companies, maximizing opportunities for repeat negotiations and cross-selling.
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basic information
- Member-only site and My Page construction: Generate member-only technical document publication pages and My Pages without requiring specialized knowledge. - Login and browsing history log tracking: Precisely understand "which technical documents members viewed and when," visualizing individual interests and concerns. - Latest AI support: Immediate operational responses from an AI concierge, AI-generated web forms and landing pages. - Member attribute and permission management: Content differentiation and viewing permission settings based on attributes (such as dealers and general users). - Existing customer nurturing: Automatic follow-up emails (reminders) sent based on the number of days since the last login. - Basic functions: Password management, mass distribution, form creation, SFA/CRM integration, high-precision deduplication, data integration.
Price information
- Standard Plan: 120,000 yen per month (excluding tax) - Enterprise Plan: 300,000 yen per month (excluding tax) *Initial cost: 100,000 yen and up
Delivery Time
Applications/Examples of results
【Operation of Technical Data Site and Lead Nurturing】 Building and operating a member-exclusive "Drawing, CAD Data, and Catalog Download Site." Visualizing in real-time which members have downloaded which product materials, enabling follow-ups tailored to their level of interest. 【Encouraging Repeat Business from Existing Customers and Dealers】 Extracting dormant members who have not logged in for a certain period. By automatically distributing notifications about new products and optimal technical information based on past browsing history, we encourage them to revisit the website, maintain ongoing contact, and facilitate cross-selling.
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Company information
Our company is a global company in "marketing automation." We provide marketing cloud, CMS, and ad technology, as well as planning, development, and sales of solutions. Additionally, we offer consulting and outsourcing services related to marketing, CMS, and ad technology.
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