MA Tool "SHANON MA" Product Information | Features, Pricing, Implementation Examples

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last updated：Oct 17, 2026

シャノン

This product document summarizes everything from how to choose MA to pricing and case studies, including business cards from exhibitions and online behavior all linked to one individual's history.

"SHANON MA" is a domestic marketing automation (MA) tool provided by Shannon Co., Ltd. It has been implemented by over 3,000 companies and has been selected as a Leader in the MA tool category on the IT product review site "ITreview" for six consecutive years. Its biggest feature is the "historical database" that keeps a chronological record of a single person's activities, including web browsing, email opens, business cards from exhibitions, seminar participation, and business negotiations. This allows you to notice signs of re-engagement, such as "That person I met at the exhibition is currently viewing the pricing page." This document presents the survey results on the "three barriers" that hinder the effective use of MA, the differences from tag-based MA, use cases such as follow-ups after exhibitions and re-engaging dormant customers, case studies including the manufacturing industry, and pricing plans, all in a total of 50 pages.

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basic information

■Data Foundation Lead Management (Historical Database) / Data Cleansing (Standardization of Corporate Status, Full-width and Half-width Characters, Automatic Assignment of Job Titles and Roles) ■Acquisition Corporate Analysis (IP Address Analysis, Approximately 800,000 Corporate Data) / Forms and Landing Pages Created through AI Conversations / Web Pop-ups, HTML Embedding / Business Card Management (Data Conversion at 0 Yen, 99.9% Accuracy, Next Business Day) / Event Management and Zoom Integration (Standard Plan and Above) ■Management Web Tracking / Video Viewing History / Scoring / Surveys ■Creating Business Negotiations Complex Search (AND, OR, NOT, XOR) / Email Distribution / DM, SMS, LINE Distribution / Scenarios / SFA (Sales Negotiation Management) ■Analysis and Integration Reports / Goal Management / Salesforce, kintone, Sansan Integration / API ■Support and Security AI Concierge (24/7) / ISMS and Privacy Mark Acquisition / AWS Domestic Region ▼You can view screen images and usage examples of each function in the product documentation appendix.

Price information

- Digital Plan: 60,000 yen per month (up to 5,000 leads) - Standard Plan: 120,000 yen per month (up to 20,000 leads) - Enterprise Plan: 300,000 yen per month (up to 50,000 leads) *Initial cost is 100,000 yen for each plan. Prices are excluding tax, as of October 2026. *There is also an entry plan for small businesses (30,000 yen per month). ▼You can compare the differences in features by referring to the product documentation.

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Applications/Examples of results

**Recommended for Companies Like This** - Business cards collected at exhibitions and seminars are left unattended, and no sales discussions are taking place. - Using MA but only sending emails without feeling any results. - Tag management has become complicated, and considering switching from another company's MA. - Looking for extensive support as this is the first time implementing MA. **Case Studies Featured in Product Materials** - H.C. Networks (IT/Telecommunications): Continued for over 4 years as the third MA. Orders originating from marketing have reached the highest in the past 5 years. - Otsuka Chemical (Chemical Manufacturer): In-house management of webinars, with 3,503 applicants for 10 sessions. Reduced inquiry response workload by 10 hours per month. - Logisteed (Logistics): First-time MA implementation, with order numbers originating from marketing increasing by 264% year-on-year. The challenges faced before implementation, decisive factors for selection, and specific initiatives are detailed in the product materials.