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カイロスマーケティング

addressTokyo/Shibuya-ku/2-34-17 Jingumae, Sumitomo Realty Harajuku Building, 17th Floor
phone03-5366-4712
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[Information] Benefits of Using SFA in the "Field"

Reduce the effort for goal and performance management and focus on sales activities! We will also introduce features that reduce input restrictions.

This document introduces the benefits for the field side using the SFA tool "Kairos3." It explains the "self-management cycle for achieving goals," which involves understanding objectives and results, considering how to bridge gaps in various projects, and taking action. It also touches on AI automatic analysis of negotiation records and operations via a smartphone app, allowing you to check measures to reduce input burdens. 【Contents (partial)】 ■Common questions before SFA implementation ■Benefits of SFA for the "field" ■Benefits for leaders ■Understanding the situation through dashboards ■Visualizing assigned projects by progress *For more details, please download the PDF or feel free to contact us.

  • SFA (Sales Support System)

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[Data] Reflecting on the Use of Kairos3 through "Quantity and Quality"

Let's look at the results of MA here! You can understand the "numbers to look at first" to see the results.

This document summarizes the approach to reflect on the results of using the MA tool "Kairos3" along two axes: "quantity" and "quality." It includes specific methods for checking within Kairos3, such as the indicators to track through forms and newsletters, the flow of improvements, and how to measure quality based on attributes and depth, accompanied by screen images. A checklist for utilizing Kairos3 is also included, which can be useful for daily operational improvements. [Contents] ■ Purpose of this document ■ Approach to visualizing results ■ Viewing quantitative results with Kairos3 ■ Viewing qualitative results with Kairos3 ■ Considering next actions *For more details, please download the PDF or feel free to contact us.

  • SFA (Sales Support System)

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[Information] Criteria for Selecting MA Tools to Avoid Failure

Operational issues and cost-effectiveness are top reasons for SaaS cancellations! Explaining the key points to check during implementation.

This document explains the criteria to avoid failure in selecting MA tools. Based on survey results regarding reasons for SaaS cancellations, it includes four checkpoints to confirm during implementation, considerations for cost-effectiveness, and examples of MQL definitions. It also introduces methods for visualizing results with "Kairos3" and review evaluations, which can be used as decision-making materials during tool selection. 【Contents】 ■Reasons for SaaS failures ■Four checkpoints for MA implementation ■Factors that prevent identifying cost-effectiveness ■Considerations for cost-effectiveness of MA ■Examples of MQL ■Kairos3 can effectively visualize cost-effectiveness ■High ratings for usability and support *For more details, please download the PDF or feel free to contact us.

  • SFA (Sales Support System)

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[Data] Strengthening new business development through collaboration between marketing and sales.

Companies with strong departmental collaboration are seeing good results in new orders! Three weapons realized through an integrated MA/SFA system.

This document focuses on strengthening new customer acquisition through seamless collaboration between marketing and sales. It highlights three strengths that can be realized only with the integrated MA/SFA system "Kairos3," such as preventing omissions during lead handover, real-time information sharing, and comprehensive data analysis. You can also check specific use cases, such as automatic linking of MQL information and immediate notifications of customer movements. [Contents (partial)] ■ "Seamless collaboration" is crucial for new customer acquisition ■ Only with Kairos3 can new customer acquisition be strengthened ■ Prevent omissions in responding to handed-over prospects ■ Prevent omissions in follow-up lists for exhibitions and seminars ■ Sales progress is linked in real-time as "tags" *For more details, please download the PDF or feel free to contact us.

  • SFA (Sales Support System)

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[Information] Effortlessly enhance prospects with follow-ups using Kairos3.

Neglecting lost customers leads to competitor attrition! Introducing an efficient follow-up system realized through MA.

This document explains the methods for following up with potential customers using "Kairos3." It clearly illustrates efficient follow-up processes, including mass contact via email, quantifying prospect potential through scoring, and estimating customer needs before making calls, using diagrams for better understanding. It also introduces case studies on exhibition follow-ups and the AI business card scanning feature, which can be used as a reference for practical application. 【Contents (partial)】 ■What happens to potential customers acquired through BtoB marketing ■The difficulty of maintaining continuous contact ■The inability to increase contact frequency with manual effort ■Efficient follow-up with Kairos3 ■Waiting for prospects to increase by continuing email distribution *For more details, please download the PDF or feel free to contact us.

  • SFA (Sales Support System)

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[Information] Achieved with Kairos3! Automated Deal Creation

Even with a labor shortage, don't miss out on business negotiations! Automation and proper resource allocation are the keys.

This document is an introduction to "Kairos3," which can automate the creation of business negotiations and inquiries. It details three features: automatic email distribution based on scenarios, content differentiation through web personalization, and automatic integration of MQLs, along with usage patterns and setup methods. This content is useful for building an organization where marketing can operate even with a small number of people, so please download it and check it out. 【Contents (partial)】 ■ Automating business negotiation creation with scenarios ■ Six usage patterns for scenarios ■ Automating business negotiation creation with web personalization ■ Three usage patterns for web personalization ■ Automating handover to sales *For more details, please download the PDF or feel free to contact us.

  • SFA (Sales Support System)

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[Information] Achieved with Kairos3! Complete Manual for Exhibition Follow-up

Improve the cost-effectiveness of exhibitions! Covering the procedures from immediate follow-up to long-term follow-up.

This document is a manual summarizing how to follow up on exhibitions using "Kairos3." It covers a wide range of topics, from immediate follow-up procedures such as digitizing business cards, sending thank-you emails, and prioritizing follow-ups, to long-term follow-up through scenario distribution and metrics for evaluating effectiveness. If you want to enhance the results of your exhibition participation, please make use of this material. [Contents] ■ Why are business negotiations from exhibitions not increasing? ■ Secure business negotiations with immediate follow-up after the exhibition ■ Cultivate "still potential customers" with long-term follow-up ■ Effectiveness measurement is part of exhibition operations ■ Introduction of optional plans *For more details, please download the PDF or feel free to contact us.

  • SFA (Sales Support System)

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Achieving Excel-free: Domestic SFA tool that transforms sales management

Break away from Excel sales management! A domestically produced SFA tool "Kairos3 Sales" that is easy to establish in the field.

Are you continuing to manage sales with Excel and facing these concerns? - Deal information is scattered across Excel - Management methods vary by person in charge - Overwhelmed with data aggregation and document preparation before meetings - Difficulties in tracking past response history and handovers... These challenges are common. While Excel is convenient, it can lead to issues such as individual reliance, missed updates, and fragmented information. "Kairos3 Sales" is a domestically produced SFA that is easy to adopt in the field due to its intuitive screen design and supportive assistance. Even without a DX officer, simply uploading recordings or audio of deals allows AI to organize sales logs. It also supports smartphone input to minimize the burden. Data naturally accumulates, visualizing performance management and pipeline management with the latest information, creating an environment where you can determine the "next move." If your company wants to break free from Excel this year, please request our materials.

  • SFA (Sales Support System)

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For Consulting | Achieving Improved Closing Rates with "Kairos3"

No need for DX personnel! Streamline lead development with MA + SFA.

In the consulting industry, there are many high-value, long-term discussions, and consistent management from nurturing potential customers to closing deals is the key to success. However, many companies face challenges such as "fragmentation of customer information," "personalization of the sales process," and "difficulty in continuing nurturing." "Kairos3" is a tool that addresses these challenges and accelerates the growth of consulting businesses. Its screen design considers ease of use, and the supportive, hands-on assistance for user adoption has been well-received, leading to its implementation in many companies as a "MA+SFA tool that is easy to continue using on-site." Not only can it be implemented from either MA or SFA, but it also flexibly integrates with external systems, allowing for gradual expansion of functions according to current challenges. Furthermore, by utilizing both MA and SFA together, it is possible to manage the entire marketing and sales activities—from acquiring and nurturing potential customers to handover to the sales department, deal management, and closing—on a single platform. As a result, it enables the aggregation and analysis of data across marketing and sales, strengthening collaboration between departments and teams, while consistently achieving PDCA operations and decision-making based on the latest data.

  • SFA (Sales Support System)

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Recommended MA tools for maintaining relationships with job seekers and companies in the recruitment industry!

Transforming hidden job seekers into "immediate customers." Contributing to an increase in contract numbers.

"Kairos3 Marketing" is a marketing automation tool that addresses specific challenges in the recruitment industry, such as "inability to contact job seekers" and "information being personalized," maximizing the number of successful placements. It maintains continuous contact with job seekers who cannot answer phone calls during the day through newsletters and other means. By visualizing "immediate customers" with high job change intentions based on their online behavior history, it enables approaches at the optimal timing. This significantly improves the efficiency of uncovering hidden job seekers and matching them. Additionally, it features intuitive usability that can be mastered even by staff who are not IT-savvy, along with robust support from dedicated staff, ensuring smooth implementation on-site. You can confidently introduce it even without IT or DX personnel in-house. Please consider "Kairos3 Marketing," which builds relationships with job seekers and client companies through "non-pushy sales" and supports the expansion of your organization's revenue.

  • MA

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Case Studies of Kairos3 Sales for Sales Management in Manufacturing Industry!

How about achieving "Excel-free" this year?

In recent years, the labor shortage due to declining birth rates and an aging population has progressed, and in the manufacturing industry's sales field, there is a demand for "generating stable orders with a limited number of people." On the other hand, if the management of business negotiations and customer information relies on individual Excel sheets or memory, it is easy to miss responses or make handover mistakes, making it difficult for the organization to continue achieving results. "Kairos3 Sales" is an SFA tool that supports the digital transformation of sales in the manufacturing industry. It centralizes the management of projects, customers, and response histories, establishing a system where anyone can understand the sales status. With intuitive usability and supportive assistance, it is utilized as an SFA that is easy to embed in the field. In manufacturing companies that have actually implemented Kairos3 Sales, results such as improved efficiency in sales activities and increased order rates have been achieved through the elimination of reliance on specific individuals for project management and the visualization of negotiation progress. Please check the case studies of the implementing companies to see how it has been embedded in the field and led to results.

  • SFA (Sales Support System)

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Leading the Promotion of Manufacturing Industry to Success! Case Studies of Kairos3 Implementation

You can take on digital marketing while minimizing risks!

In recent years, the labor shortage due to declining birth rates and an aging population has progressed, and in the manufacturing industry, there is a demand for achieving results with "fewer people" not only in production sites but also in sales and promotional departments. Maintaining a personalized sales style centered on visits and phone calls is becoming increasingly difficult for generating stable sales. "Kairos3 Marketing" is an MA tool that supports the digital transformation of sales and promotions in the manufacturing industry. With its intuitive screen design and supportive approach, it has been evaluated as an "MA that is easy to establish in the field" with a 99% retention rate. Time-consuming tasks such as importing business card data and creating emails are assisted by AI, providing consistent support from implementation to effectiveness measurement. In manufacturing companies that have actually implemented Kairos3 Marketing, specific results such as improved efficiency in follow-ups after exhibitions and an increase in the number of business negotiations have been achieved. Please check the case studies of implementing companies to see how it is utilized in the field and what results it has led to.

  • MA

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Eliminating Excel management for companies and job seekers! Recommended SFA tools for the recruitment industry.

I'm going to remove 'What happened to that job seeker?'

"Kairos3 Sales" is an SFA that simultaneously addresses the unique challenges of the human resources industry, such as "personalized Excel management," and improves "matching contract rates." It can be intuitively operated even by those unfamiliar with IT, allowing for smooth management and linking of complex information between companies (projects) and job seekers (candidates). Information that relied on the individual memory or notes of the person in charge is transformed into a collective asset for the entire team, eliminating the hassle of internal checks like "What’s happening with that job seeker?" Additionally, it can be utilized in conjunction with the MA tool "Kairos3 Marketing." Sales representatives can check actions such as "which job emails the candidates have opened" right at their fingertips, ensuring that candidates with high job change intentions are not overlooked and can be approached at the optimal time. It is also compatible with a smartphone app, making input from outside easy. With robust security, data sharing between locations is also secure. Would you like to shift to "team sales" that maximizes the number of contracts with "Kairos3 Sales"?

  • SFA (Sales Support System)

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For sales management in the manufacturing industry! Sales DX with Kairos3 Sales.

How about achieving "Excel-free" this year?

In recent years, the labor shortage due to declining birth rates and an aging population has progressed, and in the manufacturing industry's sales field, there is a strong demand for "generating stable orders with a limited number of people." On the other hand, if the management of business negotiations and customer information continues to rely on individual Excel files or memory, it becomes easy to miss or miscommunicate important negotiations, making it difficult for the organization to continue achieving results. "Kairos3 Sales" is an SFA tool that supports the digital transformation of sales in the manufacturing industry. It centralizes the management of projects, customers, and interaction history, establishing a sales system where anyone can understand the situation. With intuitive screen design and supportive assistance, it has been adopted by many companies as an SFA that is easy to integrate into the field. There is no need for specialized IT personnel or complex settings. Daily input of business negotiations and activity management can be completed with simple operations, making it clear "which projects to focus on" and "what actions to take next." For those who have hesitated to implement SFA because they thought "inputting data seems difficult" or "it wasn't used in the field," why not start your sales digital transformation with "Kairos3 Sales," which fits well in the manufacturing sales environment?

  • SFA (Sales Support System)

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Numerous use cases in the real estate industry! Streamlining customer management with Kairos3.

A centralized management tool for customer information that accelerates sales activities.

"Kairos3 Sales" is a domestically produced SFA that is easy to establish in the field of real estate sales, where the consideration period is long and in-person visits and negotiations are central. It visualizes customer and project information, which often relies on paper, Excel, or the memory of the person in charge, without increasing the burden on the field. With an intuitively operable screen design and supportive assistance, it prevents failures in SFA implementation such as "not being entered" or "not being used." It can also be used from a smartphone while on the go, allowing data to be accumulated without significantly changing daily sales activities. Based on the accumulated data, it visualizes the consideration status for each customer, project stagnation, and the overall pipeline. Even in real estate sales where short-term and long-term leads are mixed, it allows for the prioritization of follow-ups and the determination of the "next step." Furthermore, through integration with the MA tool "Kairos3 Marketing," it enables sales responses based on the history of document requests and seminar participation. It also supports sales management across different locations and businesses.

  • SFA (Sales Support System)

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Domestic SFA tool "Kairos3 Sales" that is easy to establish on-site.

No need for DX personnel! Domestic SFA tool to streamline project management.

In the IT industry, project progress management, communication with clients, and profitability management of projects are crucial. Especially in situations where multiple projects are running simultaneously, delays in information sharing and the complexity of management can lead to project delays and cost overruns. Kairos3 Sales addresses these challenges by centralizing the information necessary for project management and enhancing visibility across the entire team. With a design focused on on-site adoption, it strongly supports project management for IT companies. There is no need to secure specialized DX personnel. By simply uploading recordings or audio of business negotiations, AI organizes and records data from sales logs. Since it can be accessed via a smartphone app while on the go, the input workload is minimized. DX adoption can be established without significantly increasing the burden on the field. Because it can be established, data naturally accumulates, enabling an environment where you can aggregate/analyze the latest data for performance management, pipeline management, and daily reporting activities to determine the "next step"!

  • SFA (Sales Support System)

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Leading the sales DX of the manufacturing industry to success! MA tool "Kairos3"

No need for DX personnel! Streamlining sales and promotional activities in the manufacturing industry.

In recent years, the shortage of labor due to declining birth rates and an aging population has progressed, and it is now required to "achieve results with fewer people" not only in production sites but also in sales departments. Maintaining and expanding sales has become increasingly difficult with the traditional visit and phone-centered, personalized sales style. "Kairos3 Marketing" is a tool that supports promotional activities and sales digital transformation in the manufacturing industry. With its intuitive screen design and highly rated support, it has been recognized as a "MA that is easy to establish in the field" with a 99% retention rate. There is no need to secure specialized DX personnel. AI supports labor-intensive tasks such as importing business card data and creating email content. We provide consistent support for efficiently executing various measures as well as for effect measurement. Furthermore, our SFA tool "Kairos3 Sales" is compatible with other systems, allowing for expansion according to your goals. For those who have previously given up on sales DX or digital marketing, why not take on the challenge again with "Kairos3 Marketing"?

  • MA

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Lead generation with Kairos3 Marketing for the real estate industry

Streamlining real estate marketing based on long-term considerations.

"Kairos3 Marketing" is a domestically produced marketing automation tool that is easy to use in the real estate industry, where the consideration period is long and does not immediately lead to contracts. No specialized marketing personnel are required. AI supports labor-intensive tasks such as importing business card data and creating email content. Based on behavioral history such as requests for materials, seminar participation, and web browsing, it is possible to continuously provide information tailored to the customer's level of consideration and interest. This allows for the planned design of touchpoints that lead to store visits and pharmaceutical sales, without interruption in follow-up after requests for materials or seminar participation, even amidst a mix of short-term and medium-to-long-term consideration leads. Furthermore, through integration with the SFA tool "Kairos3 Sales," it achieves customer management that does not separate marketing from sales. It also supports utilization across different locations and businesses.

  • MA

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MA Tool 'Kairos3 Marketing' for the IT Industry

No need for DX personnel! Domestic MA tools that are easy to establish on-site.

In the IT industry, nurturing is crucial for developing potential customers. To acquire high-quality leads and connect them to business negotiations, it is essential to provide information tailored to customer needs and to approach them at the right timing. However, specialized knowledge and a significant amount of effort can often pose challenges. Kairos3 Marketing supports the establishment in the field with intuitive screen design and accompanying support. 【Usage Scenarios】 - Acquiring potential customers - Managing customer data - Email marketing - Seminar management - Collaboration with sales 【Effects of Implementation】 - Development of potential customers - Increase in the number of business negotiations - Revenue growth - Streamlining of marketing activities

  • MA

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[Data] 25 Selected Business Frameworks

You will develop analytical skills that create profits! Please make sure to utilize this in your business.

This document introduces frameworks that are often used as thinking tools for marketers when considering business, and which have been recognized as beneficial. It explains various business frameworks used for business planning and marketing strategy development, as well as frameworks that are convenient for implementing and executing marketing plans and initiatives. Additionally, it presents frameworks that are useful for enhancing the execution capabilities of marketing and sales operations. 【Contents】 ■ Chapter 1: Frameworks related to management strategy ■ Chapter 2: Marketing frameworks ■ Chapter 3: Frameworks to enhance marketer capabilities *For more details, please download the PDF or feel free to contact us.

  • others

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[Data] 4 Selected Case Studies of Successful Email Marketing

I received replies, and the number of business negotiations has increased! Here are the industries, processes, and results of each case.

In this document, we summarize the know-how for planning and writing newsletters that we have gained from over 600 newsletter distributions. We will introduce examples of how reusing newsletters has strengthened collaboration, and how we have built a system to create fans through newsletters. Newsletters can turn "people who are indifferent to the product" into "fans" at a low cost. Customers who become fans already like the product, making it easier for them to become the "ideal customer." [Contents] ■ Case 1 Strengthening collaboration between sales and marketing through newsletter reuse ■ Case 2 Building a system to create fans through newsletters ■ Case 3 Increasing response rates with "individual email-style newsletters" ■ Case 4 Visualizing recipient behavior *For more details, please download the PDF or feel free to contact us.

  • Email delivery system

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39 Writing Techniques That Anyone Can Use to Write an Essay Scoring Over 80 Points

Publishing the internal manual with example sentences! For everyone who wants to make writing their skill.

This document introduces techniques for writing an 80-point essay, complete with example sentences. It explains techniques for writing concise sentences, methods for writing concretely, tips related to grammar and sentence structure, and techniques for "writing in an easy-to-read manner." This material is suitable for those in charge of owned media, newsletter editors, freelance writers, and anyone looking to improve their writing skills. 【Contents (partial)】 ■ Eliminate unnecessary information ■ Write concretely ■ Pay attention to grammar and sentence structure ■ Write in an easy-to-read manner ■ Add persuasiveness *For more details, please download the PDF or feel free to contact us.

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Four Patterns of SFA Utilization for Small and Medium-sized Enterprises

Visible results, vivid images. Introducing utilization patterns that can be understood by the number of salespeople.

This document introduces how small and medium-sized enterprises are utilizing SFA based on actual customer cases. It also includes the basic concepts of SFA, patterns of SFA utilization, and points to consider when contemplating implementation. Let's start by defining the diverse sales processes into about five steps. By creating a "yardstick" for sales, it becomes possible to start small with SFA design. [Contents] ■ Introduction ■ Basic concepts of SFA ■ Four examples of SFA utilization patterns ■ Summary: Points to consider for SFA implementation *For more details, please download the PDF or feel free to contact us.

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[Information] How to Start Sales Role-Playing That You Can Practice Just by Imitating

We will share our know-how based on the insights we have gained from supporting business DX for many years!

This document explains the concepts for practicing sales role-playing with examples. It covers the four objectives of sales role-playing, the breakdown of the sales process, customer assumptions, and the preparation of scenarios and goals. Additionally, it provides tips for practice and reflections on the experience. We hope this document serves as a catalyst for enhancing your sales skills. [Contents] ■ Introduction ■ Preparation ■ Practice ■ Reflection *For more details, please download the PDF or feel free to contact us.

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[Information] Practical Guide to Webinar Strategies

Recommended for those who want to attract more participants to their webinars and connect them to more business negotiations!

This document is a practical guide for implementing webinar strategies to generate orders. It includes the basic benefits of hosting webinars, our company's achievements, the steps and considerations for planning to convert participants into customers, the process of creating webinar content, and tips for encouraging a large number of participants. It is also recommended for those who want to identify areas for improvement in their current webinars or seek approval for hosting webinars within their organization. [Contents (partial)] ■ Reasons for companies to host webinars ■ Steps and considerations for planning ■ Necessary tools, equipment, and communication environment ■ Four processes for content creation ■ What our presenters do to ensure comfortable viewing *For more details, please download the PDF or feel free to contact us.

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[Materials] Learn how to create! Collection of example sales talk scripts.

Consolidate scripts that can be used for sales talks! Customizable for your own company.

This document is a collection of example sentences for sales talk scripts. It introduces how to create talk scripts divided into four main steps, along with points to consider during creation, as well as bad and good examples. We also provide scripts for overcoming reception barriers and follow-up scripts for sending materials. Additionally, we introduce the classic icebreaker "The Essentials of Life at the Door." Please make use of it. [Contents] ■ How to create talk scripts ■ Points to consider when creating talk scripts ■ Collection of talk scripts *For more details, please download the PDF or feel free to contact us.

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9 Techniques for Improving Newsletter KPIs

Increase your open and click rates! Introducing sustainable email marketing.

This document summarizes the measures we have taken to improve KPIs obtained from over 600 email newsletter distributions. It introduces ways to increase essential metrics for email marketing, such as open rates and click-through rates, as well as the knowledge necessary for sustainability and suitable tools for email marketing. Our company’s mission is "Making marketing more accessible," and we manufacture and sell the marketing automation tool "Kairos3 Marketing," which is useful for corporate sales and promotional activities. [Contents] ■ Chapter 1: 9 Techniques for Improving Email Newsletter KPIs ■ Chapter 2: For Sustainable Email Marketing ■ Chapter 3: Recommended Tools for Email Marketing ■ Conclusion *For more details, please download the PDF or feel free to contact us.

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[Information] Newsletter "Pre-Delivery" 13 Checklists

Introducing a checklist for those in charge who want to alleviate their anxiety before sending out the newsletter!

This document summarizes 13 key points based on our experience that you should keep in mind before sending out your newsletter. It is structured into three chapters: "Content," "Layout," and "Delivery Settings." Let's check them off in order from top to bottom. Please keep this handy to ensure that you can confidently manage your newsletter tasks, and make use of it before sending. 【Contents】 ■ Checklist for Newsletter Content ■ Checklist for Newsletter Layout ■ Checklist for Newsletter Delivery Settings *For more details, please download the PDF or feel free to contact us.

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[Materials] Learn from Marketing Strategies and Case Studies! An Introduction to BtoB Marketing

Recommended for those who want to learn the essentials of BtoB marketing from scratch!

This document is an introductory book on BtoB marketing learned through marketing strategies and case studies. It covers the basics of BtoB marketing, the purchasing behavior process of corporate organizations, BtoB marketing strategies for each process, case studies of BtoB marketing, and the MA tool "Kairos3 Marketing." It is also recommended for those who want to know about other companies' BtoB marketing case studies and the strategies they should implement in their own business. 【Contents】 ■ Chapter 1: Basics of BtoB Marketing ■ Chapter 2: Understanding the Purchasing Behavior Process of Corporate Organizations ■ Chapter 3: BtoB Marketing Strategies for Each Process ■ Chapter 4: Case Studies of BtoB Marketing ■ Chapter 5: Increasing Sales Without Adding Staff - MA Tool "Kairos3 Marketing" *For more details, please download the PDF or feel free to contact us.

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[Material] Easy Guide to Planning and Writing a Newsletter That You Can Write Smoothly!

We will introduce specific examples of commonly used newsletter planning and proposal creation!

This document is a guide that summarizes the know-how for planning and writing newsletters that we have gained from over 600 newsletter distributions. It explains the mindset to keep in mind before writing a newsletter, as well as methods for planning emails, the classic way to write newsletters, and their structure. We also introduce a framework to prevent the unavoidable "running out of ideas" that comes with continuing email marketing. 【Contents】 ■ Chapter 1: Mindset of the Newsletter Manager ■ Chapter 2: Planning and Generating Ideas for Newsletters ■ Chapter 3: How to Write a Newsletter ■ Chapter 4: Framework to Prevent Running Out of Ideas *For more details, please download the PDF or feel free to contact us.

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[Reference] Owned Media Article Production Guidebook

We will also introduce the tools you should prepare for article production and examples of actual project proposals!

In this document, we have compiled "everything" about the article production know-how we have cultivated for owned media into a 30-page resource. It provides a detailed explanation of the overall picture of article production for owned media, the planning of general writing themes, the process of creating outlines, and two key points to consider during writing. Having an attitude of continuously executing ideas along with hypotheses is also important in managing owned media. 【Contents】 ■ Chapter 1: Understanding the Overall Picture of Article Production ■ Chapter 2: Planning Articles ■ Chapter 3: Creating Outlines ■ Chapter 4: Writing the Main Text ■ Chapter 5: Publishing Articles ■ Chapter 6: Mindset for Article Production *For more details, please download the PDF or feel free to contact us.

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[Resource] Email Template Collection for Webinar Organizers

Introducing everything from the webinar attendance ticket to the response email for frequently asked inquiries!

In this document, we provide 16 types of email templates essential for webinar management. We introduce commonly asked questions and response email templates for before the webinar, just before and during the webinar, as well as after the webinar, along with necessary email templates such as participant tickets, reminder emails, follow-up emails, and survey response emails. We hope to alleviate some of your concerns regarding hosting webinars. 【Contents】 ■ Chapter 1 Commonly Asked Questions and Response Email Templates ■ Chapter 2 Email Templates Necessary for Hosting Webinars ■ Chapter 3 Tips for Webinar Email Operations *For more details, please download the PDF or feel free to contact us.

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[Information] Webinar "Pre-Event" 26 Checklists

Introducing a checklist for those in charge who are anxious about their first webinar!

This document summarizes 26 key points that those responsible for completing seminar planning should keep in mind before holding a webinar. It is divided into five chapters: "Until the Start of Promotion," "Two Weeks Before," "One Week Before," "The Day Before," and "On the Day." The checklist items are arranged chronologically, so let's check them off in order from the top. Each item is based on the scenario of hosting a webinar solely by our company. Please use the items that are necessary for you. [Contents] ■ Until the Start of Promotion ■ Two Weeks Before ■ One Week Before ■ The Day Before ■ On the Day *For more details, please download the PDF or feel free to contact us.

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[Information] MA Tool Transition Roadmap

Smooth transfer operations! Here are the tasks you should keep in mind.

This document summarizes the tasks that should be addressed regarding the transition to a new MA tool, specifically "what needs to be done by when." We introduce the necessary actions to be taken at each step from preliminary preparations, information gathering and comparison, initial setup and data migration, to the start of operations, all the way to the completion of the transition. It is recommended to overlap the contract periods of the current tool and the new tool by 1 to 2 months. Let's establish a schedule with some leeway to ensure a smooth data migration. [Contents] ■ Tasks to be completed by the end of the transition - Preliminary preparations - Information gathering and comparison - Initial setup and data migration - Start of operations *For more details, please download the PDF or feel free to contact us.

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[Information] A Guidebook for Those Who Cannot Utilize MA Tools

Introducing solutions to become a team that can master MA!

This document is a guidebook for those who are unable to utilize MA tools. It includes a checklist to understand the team's level of MA utilization, explanations of checklist items, and highlights several common cases faced by companies that "cannot fully utilize MA," along with their solutions. With our MA tool, "Kairos3," we can help you advance your MA utilization with intuitive screen design and supportive assistance. [Contents] ■ MA Utilization Level Check ■ How to Become a Team that Can Utilize MA *For more details, please download the PDF or feel free to contact us.

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[Data] List of BtoB Marketing Measures

Introducing measures aimed at expanding recognition and measures for lead acquisition!

In this document, we introduce various BtoB marketing initiatives. For the purpose of increasing awareness, we present online advertising such as listing ads and display ads, as well as offline advertising like TV and radio commercials and transit ads. We also cover non-advertising initiatives such as social media management and press releases. Additionally, we explain initiatives aimed at lead acquisition, lead nurturing, and generating business negotiations. [Contents] ■ Initiatives for increasing awareness ■ Initiatives for lead acquisition ■ Initiatives for lead nurturing ■ Initiatives for generating business negotiations *For more details, please download the PDF or feel free to contact us.

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SFA tool "Kairos3 Sales"

A domestically produced sales management (SFA) tool that establishes itself in the field with user-friendly screen design and highly rated support.

"Kairos3 Sales" is a domestically produced sales management (SFA) tool that is established in the field with user-friendly screen design and highly rated support. It automatically aggregates budget vs. actuals and pipeline data into lists and graphs with the latest data, allowing you to access details of projects and clients with just one click. You can quickly decide on your "next move" without spending time on reporting. It supports customization of access permissions and security authentication, enabling safe and risk-free centralized management of data across departments, locations, and groups. Additionally, with a mobile app that allows access on the go and an "AI Meeting Minutes Creation" feature that generates minutes by simply uploading videos or audio of meetings, the burden of preparing and recording meetings is also reduced. [Recommended Points of Kairos3 Sales] 1) Highly rated support and user-friendly screen display. 2) Direct access from reports to projects, enabling quick decision-making without aggregation work. 3) Integrated MA and SFA, visualizing the entire purchasing process. *For more details, please refer to the related links or feel free to contact us.

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"Kairos3 Marketing" Case Study Collection

Extract customers who are likely to lead to business negotiations and support sales activities!

This document is a collection of case studies on the implementation of the marketing automation (MA) tool "Kairos3 Marketing." We present examples of companies that successfully solved challenges related to marketing and sales activities by adopting this tool. It includes cases where companies were able to follow up with customers after exhibitions and generate business negotiations, as well as cases where starting newsletters and seminars increased inquiries by 1.2 times. [Contents] ■ Case 1: Sales follow-up after exhibitions ■ Case 2: Streamlining sales ■ Case 3: Generating business negotiations from newsletters ■ Case 4: Launching in-house seminars ■ About Kairos Marketing Co., Ltd. *For more details, please download the PDF or feel free to contact us.

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Case Studies of Sales DX in the Manufacturing Industry

Introducing case studies of four manufacturing companies! Making marketing more accessible.

This document is a case study of "Sales DX in the Manufacturing Industry" that has implemented the MA tool "Kairos3." It introduces examples of significant transformations achieved by a team of three employees, from email newsletters to YouTube, in acquiring new customers independently through Sales DX, as well as cases where technology was communicated via email newsletters, leading to a major shift from focusing on introductions to acquiring customers nationwide. Additionally, at the end of the document, there is information about "what we offer," which can be useful when considering implementation. [Contents] ■ Sanki Seisakusho Co., Ltd. ■ Mazda Motor Corporation ■ Noguchi Seisakusho Co., Ltd. ■ Sanko Seisakusho Co., Ltd. *For more details, please download the PDF or feel free to contact us.

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Kairos3 Complete Guide

What should I choose for an MA? Understand through user evaluations, ROI calculations, and case studies.

This document is a complete guide to the domestic MA+SFA integrated tool "Kairos3," which allows you to understand the "next move" through data. It introduces essential points that cannot be overlooked when selecting an MA tool, such as whether it will be established in the field and the collaboration between marketing and sales. Additionally, it includes external evaluations, actual reviews, and reasons for high ratings from large companies, making it a useful reference when considering implementation. We encourage you to read it. [Contents (excerpt)] ■ Essential points when selecting an MA tool ■ If you prioritize "establishment × collaboration with sales," then Kairos3 ■ What is Kairos3 ■ Concept ■ External evaluations *For more details, please download the PDF or feel free to contact us.

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With a checklist! The textbook for hosting your first webinar.

Recommended for those who want to know the series of tasks to be done in webinar management to avoid mistakes!

This document is "The Textbook for First-Time Webinar Management" with a checklist included. You will understand "the overall picture of webinar management," "specific actions to take in webinar management," "the tools and equipment necessary for webinar management," and "the strategies for successful webinar management from planning to follow-up." This is a must-read for those who want to learn easy-to-implement know-how around webinar management. [Contents] ■ Chapter 1: The Overall Picture of Webinar Management and Checklist ■ Chapter 2: Necessary Tools and Equipment ■ Chapter 3: How to Plan a Webinar ■ Chapter 4: How to Increase Webinar Attendance ■ Chapter 5: Follow-Up with Webinar Participants ■ Chapter 6: Our Partner in Webinar Management, "Kairos3 Marketing" *For more details, please download the PDF or feel free to contact us.

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Maximizing Sales through Collaboration between Sales and Marketing

Explaining the effects and methods gained from the collaboration between sales and marketing in three steps!

This document discusses the goal of "maximizing sales" through the collaboration between sales and marketing. It introduces the "causes of conflict between sales and marketing" to deepen mutual understanding by knowing the differences between the two. Additionally, it explains how collaboration between the two departments can bring numerous benefits to both departments and the entire company, contributing to "business expansion through the collaboration of sales and marketing." Please take a look. [Contents] ■ Chapter 1: Causes of Conflict Between Sales and Marketing ■ Chapter 2: Business Expansion Through Collaboration of Sales and Marketing ■ Chapter 3: Three Steps to Collaborate Sales and Marketing ■ Additional Helpful Information Summary *For more details, please download the PDF or feel free to contact us.

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Get read and connect to business negotiations! The textbook of email marketing.

I have compiled the insights and know-how gained from over 600 email newsletter distributions into a single guidebook!

This document is a "Textbook on Email Marketing" that can lead to business negotiations when read. We would like all individuals involved in email marketing to understand the fundamental principles, the standard planning methods, and a framework to prevent running out of ideas for newsletters. Additionally, we have included know-how on email marketing and information about our product "Kairos3." We encourage you to read it. [Contents] ■ Chapter 1: Fundamental Principles of Email Marketing ■ Chapter 2: Email Planning Methods ■ Chapter 3: How to Enhance Newsletter KPIs ■ Chapter 4: Tips for Email Marketing that Leads to Business Negotiations ■ Chapter 5: For Sustainable Email Marketing ■ Additional Useful Information Summary *For more details, please download the PDF or feel free to contact us.

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Introduction Guide to Marketing Automation Starting Now

Introducing a tool that can elevate prospects (customers with a high likelihood of leading to a deal) into negotiations!

This document is an introductory guide for those who are about to start with marketing automation. It introduces the differences between SFA and CRM, the different objectives of MA implementation in BtoB and BtoC, and the background that necessitates marketing automation. Additionally, it includes information on the seminar "Introductory Edition for Gaining a Practical Understanding," which thoroughly explains the basics of MA that should be known before implementation. [Contents] ■ Chapter 1 Overview of Marketing Automation ■ Chapter 2 What Can Be Achieved with Marketing Automation ■ Chapter 3 Case Studies of Utilizing "Kairos3 Marketing" in Marketing Automation *For more details, please download the PDF or feel free to contact us.

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Case Studies of the SFA Tool "Kairos3 Sales"

Achieve sales growth through a system! Systematize to produce results that are "beyond the ordinary" even for those with no experience.

This document introduces case studies of companies that have successfully solved sales challenges through the implementation of the SFA tool "Kairos3 Sales." We present the case of Sanko Seisakusho, which eliminated the reliance on individual salespeople, and the case of Kitahon Computer Service, which focused on developing young employees. Additionally, we have included a brief overview of the tool at the beginning, which may be helpful when considering its implementation. 【Featured Case Studies】 ■ Successfully moved away from reliance on veteran salespeople and achieved personnel development through division of labor in sales ■ Shared effective sales methods and feedback, leading to organizational growth ■ Established a sales system that allows even inexperienced staff to handle sales, resulting in an increase in the number of customers they can serve ■ Comprehensive management of the pipeline from customer acquisition to negotiations, leading to a 5% increase in the closing rate *For more details, please download the PDF or feel free to contact us.

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