Let's look at the results of MA here! You can understand the "numbers to look at first" to see the results.
This document summarizes the approach to reflect on the results of using the MA tool "Kairos3" along two axes: "quantity" and "quality." It includes specific methods for checking within Kairos3, such as the indicators to track through forms and newsletters, the flow of improvements, and how to measure quality based on attributes and depth, accompanied by screen images. A checklist for utilizing Kairos3 is also included, which can be useful for daily operational improvements. [Contents] ■ Purpose of this document ■ Approach to visualizing results ■ Viewing quantitative results with Kairos3 ■ Viewing qualitative results with Kairos3 ■ Considering next actions *For more details, please download the PDF or feel free to contact us.
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Kairos Marketing Co., Ltd. is a company that improves the inefficiencies of the sales process in Japan through the power of technology and marketing. We offer "Kairos3," an integrated MA + SFA tool that reveals the next step through data, and "MakeFree," a media platform that provides learning in marketing and sales. We aim to create a society where various companies and organizations can utilize marketing and thrive even further.
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