カイロスマーケティング List of Products and Services

This document introduces frameworks that are often used as thinking tools for marketers when considering business, and which have been recognized as beneficial. It explains various business frameworks used for business planning and marketing strategy development, as well as frameworks that are convenient for implementing and executing marketing plans and initiatives. Additionally, it presents frameworks that are useful for enhancing the execution capabilities of marketing and sales operations. 【Contents】 ■ Chapter 1: Frameworks related to management strategy ■ Chapter 2: Marketing frameworks ■ Chapter 3: Frameworks to enhance marketer capabilities *For more details, please download the PDF or feel free to contact us.

• others

In this document, we summarize the know-how for planning and writing newsletters that we have gained from over 600 newsletter distributions. We will introduce examples of how reusing newsletters has strengthened collaboration, and how we have built a system to create fans through newsletters. Newsletters can turn "people who are indifferent to the product" into "fans" at a low cost. Customers who become fans already like the product, making it easier for them to become the "ideal customer." [Contents] ■ Case 1 Strengthening collaboration between sales and marketing through newsletter reuse ■ Case 2 Building a system to create fans through newsletters ■ Case 3 Increasing response rates with "individual email-style newsletters" ■ Case 4 Visualizing recipient behavior *For more details, please download the PDF or feel free to contact us.

• Email delivery system

This document introduces techniques for writing an 80-point essay, complete with example sentences. It explains techniques for writing concise sentences, methods for writing concretely, tips related to grammar and sentence structure, and techniques for "writing in an easy-to-read manner." This material is suitable for those in charge of owned media, newsletter editors, freelance writers, and anyone looking to improve their writing skills. 【Contents (partial)】 ■ Eliminate unnecessary information ■ Write concretely ■ Pay attention to grammar and sentence structure ■ Write in an easy-to-read manner ■ Add persuasiveness *For more details, please download the PDF or feel free to contact us.

• others

This document introduces how small and medium-sized enterprises are utilizing SFA based on actual customer cases. It also includes the basic concepts of SFA, patterns of SFA utilization, and points to consider when contemplating implementation. Let's start by defining the diverse sales processes into about five steps. By creating a "yardstick" for sales, it becomes possible to start small with SFA design. [Contents] ■ Introduction ■ Basic concepts of SFA ■ Four examples of SFA utilization patterns ■ Summary: Points to consider for SFA implementation *For more details, please download the PDF or feel free to contact us.

• SFA (Sales Support System)

This document explains the concepts for practicing sales role-playing with examples. It covers the four objectives of sales role-playing, the breakdown of the sales process, customer assumptions, and the preparation of scenarios and goals. Additionally, it provides tips for practice and reflections on the experience. We hope this document serves as a catalyst for enhancing your sales skills. [Contents] ■ Introduction ■ Preparation ■ Practice ■ Reflection *For more details, please download the PDF or feel free to contact us.

• others

This document is a practical guide for implementing webinar strategies to generate orders. It includes the basic benefits of hosting webinars, our company's achievements, the steps and considerations for planning to convert participants into customers, the process of creating webinar content, and tips for encouraging a large number of participants. It is also recommended for those who want to identify areas for improvement in their current webinars or seek approval for hosting webinars within their organization. [Contents (partial)] ■ Reasons for companies to host webinars ■ Steps and considerations for planning ■ Necessary tools, equipment, and communication environment ■ Four processes for content creation ■ What our presenters do to ensure comfortable viewing *For more details, please download the PDF or feel free to contact us.

• others

This document is a collection of example sentences for sales talk scripts. It introduces how to create talk scripts divided into four main steps, along with points to consider during creation, as well as bad and good examples. We also provide scripts for overcoming reception barriers and follow-up scripts for sending materials. Additionally, we introduce the classic icebreaker "The Essentials of Life at the Door." Please make use of it. [Contents] ■ How to create talk scripts ■ Points to consider when creating talk scripts ■ Collection of talk scripts *For more details, please download the PDF or feel free to contact us.

• others

This document summarizes the measures we have taken to improve KPIs obtained from over 600 email newsletter distributions. It introduces ways to increase essential metrics for email marketing, such as open rates and click-through rates, as well as the knowledge necessary for sustainability and suitable tools for email marketing. Our company’s mission is "Making marketing more accessible," and we manufacture and sell the marketing automation tool "Kairos3 Marketing," which is useful for corporate sales and promotional activities. [Contents] ■ Chapter 1: 9 Techniques for Improving Email Newsletter KPIs ■ Chapter 2: For Sustainable Email Marketing ■ Chapter 3: Recommended Tools for Email Marketing ■ Conclusion *For more details, please download the PDF or feel free to contact us.

• Email delivery system

This document summarizes 13 key points based on our experience that you should keep in mind before sending out your newsletter. It is structured into three chapters: "Content," "Layout," and "Delivery Settings." Let's check them off in order from top to bottom. Please keep this handy to ensure that you can confidently manage your newsletter tasks, and make use of it before sending. 【Contents】 ■ Checklist for Newsletter Content ■ Checklist for Newsletter Layout ■ Checklist for Newsletter Delivery Settings *For more details, please download the PDF or feel free to contact us.

• Email delivery system

This document is an introductory book on BtoB marketing learned through marketing strategies and case studies. It covers the basics of BtoB marketing, the purchasing behavior process of corporate organizations, BtoB marketing strategies for each process, case studies of BtoB marketing, and the MA tool "Kairos3 Marketing." It is also recommended for those who want to know about other companies' BtoB marketing case studies and the strategies they should implement in their own business. 【Contents】 ■ Chapter 1: Basics of BtoB Marketing ■ Chapter 2: Understanding the Purchasing Behavior Process of Corporate Organizations ■ Chapter 3: BtoB Marketing Strategies for Each Process ■ Chapter 4: Case Studies of BtoB Marketing ■ Chapter 5: Increasing Sales Without Adding Staff - MA Tool "Kairos3 Marketing" *For more details, please download the PDF or feel free to contact us.

• MA

This document is a guide that summarizes the know-how for planning and writing newsletters that we have gained from over 600 newsletter distributions. It explains the mindset to keep in mind before writing a newsletter, as well as methods for planning emails, the classic way to write newsletters, and their structure. We also introduce a framework to prevent the unavoidable "running out of ideas" that comes with continuing email marketing. 【Contents】 ■ Chapter 1: Mindset of the Newsletter Manager ■ Chapter 2: Planning and Generating Ideas for Newsletters ■ Chapter 3: How to Write a Newsletter ■ Chapter 4: Framework to Prevent Running Out of Ideas *For more details, please download the PDF or feel free to contact us.

• Email delivery system

In this document, we have compiled "everything" about the article production know-how we have cultivated for owned media into a 30-page resource. It provides a detailed explanation of the overall picture of article production for owned media, the planning of general writing themes, the process of creating outlines, and two key points to consider during writing. Having an attitude of continuously executing ideas along with hypotheses is also important in managing owned media. 【Contents】 ■ Chapter 1: Understanding the Overall Picture of Article Production ■ Chapter 2: Planning Articles ■ Chapter 3: Creating Outlines ■ Chapter 4: Writing the Main Text ■ Chapter 5: Publishing Articles ■ Chapter 6: Mindset for Article Production *For more details, please download the PDF or feel free to contact us.

• others

In this document, we provide 16 types of email templates essential for webinar management. We introduce commonly asked questions and response email templates for before the webinar, just before and during the webinar, as well as after the webinar, along with necessary email templates such as participant tickets, reminder emails, follow-up emails, and survey response emails. We hope to alleviate some of your concerns regarding hosting webinars. 【Contents】 ■ Chapter 1 Commonly Asked Questions and Response Email Templates ■ Chapter 2 Email Templates Necessary for Hosting Webinars ■ Chapter 3 Tips for Webinar Email Operations *For more details, please download the PDF or feel free to contact us.

• others

This document summarizes 26 key points that those responsible for completing seminar planning should keep in mind before holding a webinar. It is divided into five chapters: "Until the Start of Promotion," "Two Weeks Before," "One Week Before," "The Day Before," and "On the Day." The checklist items are arranged chronologically, so let's check them off in order from the top. Each item is based on the scenario of hosting a webinar solely by our company. Please use the items that are necessary for you. [Contents] ■ Until the Start of Promotion ■ Two Weeks Before ■ One Week Before ■ The Day Before ■ On the Day *For more details, please download the PDF or feel free to contact us.

• others

This document summarizes the tasks that should be addressed regarding the transition to a new MA tool, specifically "what needs to be done by when." We introduce the necessary actions to be taken at each step from preliminary preparations, information gathering and comparison, initial setup and data migration, to the start of operations, all the way to the completion of the transition. It is recommended to overlap the contract periods of the current tool and the new tool by 1 to 2 months. Let's establish a schedule with some leeway to ensure a smooth data migration. [Contents] ■ Tasks to be completed by the end of the transition - Preliminary preparations - Information gathering and comparison - Initial setup and data migration - Start of operations *For more details, please download the PDF or feel free to contact us.

• MA

This document is a guidebook for those who are unable to utilize MA tools. It includes a checklist to understand the team's level of MA utilization, explanations of checklist items, and highlights several common cases faced by companies that "cannot fully utilize MA," along with their solutions. With our MA tool, "Kairos3," we can help you advance your MA utilization with intuitive screen design and supportive assistance. [Contents] ■ MA Utilization Level Check ■ How to Become a Team that Can Utilize MA *For more details, please download the PDF or feel free to contact us.

• MA

In this document, we introduce various BtoB marketing initiatives. For the purpose of increasing awareness, we present online advertising such as listing ads and display ads, as well as offline advertising like TV and radio commercials and transit ads. We also cover non-advertising initiatives such as social media management and press releases. Additionally, we explain initiatives aimed at lead acquisition, lead nurturing, and generating business negotiations. [Contents] ■ Initiatives for increasing awareness ■ Initiatives for lead acquisition ■ Initiatives for lead nurturing ■ Initiatives for generating business negotiations *For more details, please download the PDF or feel free to contact us.

• Ad management and operations
• Internet Advertising

"Kairos3 Sales" is a domestically produced sales management (SFA) tool that is established in the field with user-friendly screen design and highly rated support. It automatically aggregates budget vs. actuals and pipeline data into lists and graphs with the latest data, allowing you to access details of projects and clients with just one click. You can quickly decide on your "next move" without spending time on reporting. It supports customization of access permissions and security authentication, enabling safe and risk-free centralized management of data across departments, locations, and groups. Additionally, with a mobile app that allows access on the go and an "AI Meeting Minutes Creation" feature that generates minutes by simply uploading videos or audio of meetings, the burden of preparing and recording meetings is also reduced. [Recommended Points of Kairos3 Sales] 1) Highly rated support and user-friendly screen display. 2) Direct access from reports to projects, enabling quick decision-making without aggregation work. 3) Integrated MA and SFA, visualizing the entire purchasing process. *For more details, please refer to the related links or feel free to contact us.

• SFA (Sales Support System)

This document is a collection of case studies on the implementation of the marketing automation (MA) tool "Kairos3 Marketing." We present examples of companies that successfully solved challenges related to marketing and sales activities by adopting this tool. It includes cases where companies were able to follow up with customers after exhibitions and generate business negotiations, as well as cases where starting newsletters and seminars increased inquiries by 1.2 times. [Contents] ■ Case 1: Sales follow-up after exhibitions ■ Case 2: Streamlining sales ■ Case 3: Generating business negotiations from newsletters ■ Case 4: Launching in-house seminars ■ About Kairos Marketing Co., Ltd. *For more details, please download the PDF or feel free to contact us.

• MA

This document is a case study of "Sales DX in the Manufacturing Industry" that has implemented the MA tool "Kairos3." It introduces examples of significant transformations achieved by a team of three employees, from email newsletters to YouTube, in acquiring new customers independently through Sales DX, as well as cases where technology was communicated via email newsletters, leading to a major shift from focusing on introductions to acquiring customers nationwide. Additionally, at the end of the document, there is information about "what we offer," which can be useful when considering implementation. [Contents] ■ Sanki Seisakusho Co., Ltd. ■ Mazda Motor Corporation ■ Noguchi Seisakusho Co., Ltd. ■ Sanko Seisakusho Co., Ltd. *For more details, please download the PDF or feel free to contact us.

• MA

This document is a complete guide to the domestic MA+SFA integrated tool "Kairos3," which allows you to understand the "next move" through data. It introduces essential points that cannot be overlooked when selecting an MA tool, such as whether it will be established in the field and the collaboration between marketing and sales. Additionally, it includes external evaluations, actual reviews, and reasons for high ratings from large companies, making it a useful reference when considering implementation. We encourage you to read it. [Contents (excerpt)] ■ Essential points when selecting an MA tool ■ If you prioritize "establishment × collaboration with sales," then Kairos3 ■ What is Kairos3 ■ Concept ■ External evaluations *For more details, please download the PDF or feel free to contact us.

• MA
• SFA (Sales Support System)

This document is "The Textbook for First-Time Webinar Management" with a checklist included. You will understand "the overall picture of webinar management," "specific actions to take in webinar management," "the tools and equipment necessary for webinar management," and "the strategies for successful webinar management from planning to follow-up." This is a must-read for those who want to learn easy-to-implement know-how around webinar management. [Contents] ■ Chapter 1: The Overall Picture of Webinar Management and Checklist ■ Chapter 2: Necessary Tools and Equipment ■ Chapter 3: How to Plan a Webinar ■ Chapter 4: How to Increase Webinar Attendance ■ Chapter 5: Follow-Up with Webinar Participants ■ Chapter 6: Our Partner in Webinar Management, "Kairos3 Marketing" *For more details, please download the PDF or feel free to contact us.

• MA

This document discusses the goal of "maximizing sales" through the collaboration between sales and marketing. It introduces the "causes of conflict between sales and marketing" to deepen mutual understanding by knowing the differences between the two. Additionally, it explains how collaboration between the two departments can bring numerous benefits to both departments and the entire company, contributing to "business expansion through the collaboration of sales and marketing." Please take a look. [Contents] ■ Chapter 1: Causes of Conflict Between Sales and Marketing ■ Chapter 2: Business Expansion Through Collaboration of Sales and Marketing ■ Chapter 3: Three Steps to Collaborate Sales and Marketing ■ Additional Helpful Information Summary *For more details, please download the PDF or feel free to contact us.

• MA
• SFA (Sales Support System)

This document is a "Textbook on Email Marketing" that can lead to business negotiations when read. We would like all individuals involved in email marketing to understand the fundamental principles, the standard planning methods, and a framework to prevent running out of ideas for newsletters. Additionally, we have included know-how on email marketing and information about our product "Kairos3." We encourage you to read it. [Contents] ■ Chapter 1: Fundamental Principles of Email Marketing ■ Chapter 2: Email Planning Methods ■ Chapter 3: How to Enhance Newsletter KPIs ■ Chapter 4: Tips for Email Marketing that Leads to Business Negotiations ■ Chapter 5: For Sustainable Email Marketing ■ Additional Useful Information Summary *For more details, please download the PDF or feel free to contact us.

• MA

This document is an introductory guide for those who are about to start with marketing automation. It introduces the differences between SFA and CRM, the different objectives of MA implementation in BtoB and BtoC, and the background that necessitates marketing automation. Additionally, it includes information on the seminar "Introductory Edition for Gaining a Practical Understanding," which thoroughly explains the basics of MA that should be known before implementation. [Contents] ■ Chapter 1 Overview of Marketing Automation ■ Chapter 2 What Can Be Achieved with Marketing Automation ■ Chapter 3 Case Studies of Utilizing "Kairos3 Marketing" in Marketing Automation *For more details, please download the PDF or feel free to contact us.

• MA
• SFA (Sales Support System)

This document introduces case studies of companies that have successfully solved sales challenges through the implementation of the SFA tool "Kairos3 Sales." We present the case of Sanko Seisakusho, which eliminated the reliance on individual salespeople, and the case of Kitahon Computer Service, which focused on developing young employees. Additionally, we have included a brief overview of the tool at the beginning, which may be helpful when considering its implementation. 【Featured Case Studies】 ■ Successfully moved away from reliance on veteran salespeople and achieved personnel development through division of labor in sales ■ Shared effective sales methods and feedback, leading to organizational growth ■ Established a sales system that allows even inexperienced staff to handle sales, resulting in an increase in the number of customers they can serve ■ Comprehensive management of the pipeline from customer acquisition to negotiations, leading to a 5% increase in the closing rate *For more details, please download the PDF or feel free to contact us.

• SFA (Sales Support System)

This document is a "textbook on exhibition strategies that generate business negotiations," covering everything from planning to post-event follow-up. You will learn about "the knowledge needed for pre-exhibition preparations," "the activities on the day of the exhibition that attract visitors," and "how to create a system that generates business negotiations from post-exhibition follow-up." At the end, we also include information about a "basic seminar to enhance results at the next exhibition," which provides practical know-how for lead acquisition and increasing negotiation rates, so please take a look. [Contents] ■ Chapter 1: Developing the Exhibition Plan ■ Chapter 2: Creating Booths and Materials ■ Chapter 3: Preparing for Day-of Operations ■ Chapter 4: Attracting Visitors to the Exhibition Booth ■ Chapter 5: Post-Exhibition Follow-Up ■ Chapter 6: Post-Exhibition Follow-Up Using Tools *For more details, please download the PDF or feel free to contact us.

• MA

In this document, we will share our insights based on our experience supporting the sales digital transformation of approximately 2,000 companies over the past 10 years, focusing on the differences between Excel and SFA tools. We will introduce four key differences: simplicity, safety, functionality, and convenience. If you are considering implementing SFA, please take a look. [Contents] ■ Increasing number of companies moving away from Excel ■ What are Excel and SFA? ■ Four essential points for a "sales management tool" ■ Comparison of Excel and SFA based on the four points ■ SFA tool "Kairos3 Sales" ■ Contact information *For more details, please download the PDF or feel free to contact us.

• SFA (Sales Support System)

This document is a "Comparison Table of MA Tools" compiled based on information available as of January 2025, reflecting our company's perspective. It introduces initial costs, monthly fees, minimum usage periods, contract renewal units, the presence of related tools, and external integrations. For accurate information on each tool, please contact the respective companies. [Contents (Excerpt)] ■Kairos3 ■SATORI ■List Finder ■BowNow ■SHANON MARKETING PLATFORM ■Haihahi Mail Bridge *For more details, please download the PDF or feel free to contact us.

• MA

"Kairos3 Timing" is a scheduling tool that allows you to coordinate dates simply by sending a URL, freeing you from manual input of dates and times. Guests can easily select convenient candidate dates from their own calendars, making scheduling possible. Once the date is confirmed, it is automatically reflected in the calendar, and other candidate dates are automatically removed from the calendar. Additionally, it integrates with web conferencing tools such as Zoom, Google Meet, and Microsoft Teams. When selecting a web conferencing tool during scheduling with this product, a web conference URL is automatically generated and registered in your calendar. 【Features】 ■ Freedom from manual date and time input ■ Clear visibility of scheduling results just by looking at the calendar ■ Reduction of effort with automatic issuance of online meeting URLs *For more details, please refer to the related links or feel free to contact us.

• Reservation Management System

"Kairos3 Sales" is an SFA tool that can accurately solve challenges in sales activities with a precise approach. It supports the efficiency of sales activities and improves results, enabling "process management" and "result analysis." By integrating with "Kairos 3 Marketing" and external tools, it further promotes sales activities. Through analysis based on accurate numbers, it is possible to build a sales organization that increases revenue. 【Features】 ■ Create a system that allows focus on important initiatives, achieving many results in a short time ■ Utilize marketing data in sales activities to enhance deal conversion and closing rates ■ Enable managers to understand the state of the organization from various angles and encourage appropriate improvements ■ Eliminate performance variability and ensure reproducibility of successful patterns *For more details, please refer to the related links or feel free to contact us.

• SFA (Sales Support System)

"Kairos 3 Marketing" is a marketing automation tool that seamlessly connects the sales and marketing departments, promoting digital transformation (DX). It allows for smooth management of everything from lead management and nurturing to deal creation, easily integrates with external tools, and can utilize the systems you already use. You can make informed decisions for your next steps based on accurate data and effectively execute your marketing strategies. Additionally, it shares sales and marketing data in real-time, strengthening departmental collaboration. It provides seamless support from nurturing potential customers to closing deals. [Features] - Lead nurturing that deepens relationships with customers - Optimization of initiatives that connect marketing and sales activities - Improved operational efficiency across multiple locations *For more details, please refer to the related links or feel free to contact us.*

• MA