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This document is a "textbook on exhibition strategies that generate business negotiations," covering everything from planning to post-event follow-up. You will learn about "the knowledge needed for pre-exhibition preparations," "the activities on the day of the exhibition that attract visitors," and "how to create a system that generates business negotiations from post-exhibition follow-up." At the end, we also include information about a "basic seminar to enhance results at the next exhibition," which provides practical know-how for lead acquisition and increasing negotiation rates, so please take a look. [Contents] ■ Chapter 1: Developing the Exhibition Plan ■ Chapter 2: Creating Booths and Materials ■ Chapter 3: Preparing for Day-of Operations ■ Chapter 4: Attracting Visitors to the Exhibition Booth ■ Chapter 5: Post-Exhibition Follow-Up ■ Chapter 6: Post-Exhibition Follow-Up Using Tools *For more details, please download the PDF or feel free to contact us.

This document is a "Textbook on Email Marketing" that can lead to business negotiations when read. We would like all individuals involved in email marketing to understand the fundamental principles, the standard planning methods, and a framework to prevent running out of ideas for newsletters. Additionally, we have included know-how on email marketing and information about our product "Kairos3." We encourage you to read it. [Contents] ■ Chapter 1: Fundamental Principles of Email Marketing ■ Chapter 2: Email Planning Methods ■ Chapter 3: How to Enhance Newsletter KPIs ■ Chapter 4: Tips for Email Marketing that Leads to Business Negotiations ■ Chapter 5: For Sustainable Email Marketing ■ Additional Useful Information Summary *For more details, please download the PDF or feel free to contact us.

This document discusses the goal of "maximizing sales" through the collaboration between sales and marketing. It introduces the "causes of conflict between sales and marketing" to deepen mutual understanding by knowing the differences between the two. Additionally, it explains how collaboration between the two departments can bring numerous benefits to both departments and the entire company, contributing to "business expansion through the collaboration of sales and marketing." Please take a look. [Contents] ■ Chapter 1: Causes of Conflict Between Sales and Marketing ■ Chapter 2: Business Expansion Through Collaboration of Sales and Marketing ■ Chapter 3: Three Steps to Collaborate Sales and Marketing ■ Additional Helpful Information Summary *For more details, please download the PDF or feel free to contact us.

This document is "The Textbook for First-Time Webinar Management" with a checklist included. You will understand "the overall picture of webinar management," "specific actions to take in webinar management," "the tools and equipment necessary for webinar management," and "the strategies for successful webinar management from planning to follow-up." This is a must-read for those who want to learn easy-to-implement know-how around webinar management. [Contents] ■ Chapter 1: The Overall Picture of Webinar Management and Checklist ■ Chapter 2: Necessary Tools and Equipment ■ Chapter 3: How to Plan a Webinar ■ Chapter 4: How to Increase Webinar Attendance ■ Chapter 5: Follow-Up with Webinar Participants ■ Chapter 6: Our Partner in Webinar Management, "Kairos3 Marketing" *For more details, please download the PDF or feel free to contact us.

This document is an introductory guide for those who are about to start with marketing automation. It introduces the differences between SFA and CRM, the different objectives of MA implementation in BtoB and BtoC, and the background that necessitates marketing automation. Additionally, it includes information on the seminar "Introductory Edition for Gaining a Practical Understanding," which thoroughly explains the basics of MA that should be known before implementation. [Contents] ■ Chapter 1 Overview of Marketing Automation ■ Chapter 2 What Can Be Achieved with Marketing Automation ■ Chapter 3 Case Studies of Utilizing "Kairos3 Marketing" in Marketing Automation *For more details, please download the PDF or feel free to contact us.

In this document, we introduce various BtoB marketing initiatives. For the purpose of increasing awareness, we present online advertising such as listing ads and display ads, as well as offline advertising like TV and radio commercials and transit ads. We also cover non-advertising initiatives such as social media management and press releases. Additionally, we explain initiatives aimed at lead acquisition, lead nurturing, and generating business negotiations. [Contents] ■ Initiatives for increasing awareness ■ Initiatives for lead acquisition ■ Initiatives for lead nurturing ■ Initiatives for generating business negotiations *For more details, please download the PDF or feel free to contact us.

This document summarizes 26 key points that those responsible for completing seminar planning should keep in mind before holding a webinar. It is divided into five chapters: "Until the Start of Promotion," "Two Weeks Before," "One Week Before," "The Day Before," and "On the Day." The checklist items are arranged chronologically, so let's check them off in order from the top. Each item is based on the scenario of hosting a webinar solely by our company. Please use the items that are necessary for you. [Contents] ■ Until the Start of Promotion ■ Two Weeks Before ■ One Week Before ■ The Day Before ■ On the Day *For more details, please download the PDF or feel free to contact us.

In this document, we provide 16 types of email templates essential for webinar management. We introduce commonly asked questions and response email templates for before the webinar, just before and during the webinar, as well as after the webinar, along with necessary email templates such as participant tickets, reminder emails, follow-up emails, and survey response emails. We hope to alleviate some of your concerns regarding hosting webinars. 【Contents】 ■ Chapter 1 Commonly Asked Questions and Response Email Templates ■ Chapter 2 Email Templates Necessary for Hosting Webinars ■ Chapter 3 Tips for Webinar Email Operations *For more details, please download the PDF or feel free to contact us.

In this document, we have compiled "everything" about the article production know-how we have cultivated for owned media into a 30-page resource. It provides a detailed explanation of the overall picture of article production for owned media, the planning of general writing themes, the process of creating outlines, and two key points to consider during writing. Having an attitude of continuously executing ideas along with hypotheses is also important in managing owned media. 【Contents】 ■ Chapter 1: Understanding the Overall Picture of Article Production ■ Chapter 2: Planning Articles ■ Chapter 3: Creating Outlines ■ Chapter 4: Writing the Main Text ■ Chapter 5: Publishing Articles ■ Chapter 6: Mindset for Article Production *For more details, please download the PDF or feel free to contact us.

This document is a guide that summarizes the know-how for planning and writing newsletters that we have gained from over 600 newsletter distributions. It explains the mindset to keep in mind before writing a newsletter, as well as methods for planning emails, the classic way to write newsletters, and their structure. We also introduce a framework to prevent the unavoidable "running out of ideas" that comes with continuing email marketing. 【Contents】 ■ Chapter 1: Mindset of the Newsletter Manager ■ Chapter 2: Planning and Generating Ideas for Newsletters ■ Chapter 3: How to Write a Newsletter ■ Chapter 4: Framework to Prevent Running Out of Ideas *For more details, please download the PDF or feel free to contact us.

This document is an introductory book on BtoB marketing learned through marketing strategies and case studies. It covers the basics of BtoB marketing, the purchasing behavior process of corporate organizations, BtoB marketing strategies for each process, case studies of BtoB marketing, and the MA tool "Kairos3 Marketing." It is also recommended for those who want to know about other companies' BtoB marketing case studies and the strategies they should implement in their own business. 【Contents】 ■ Chapter 1: Basics of BtoB Marketing ■ Chapter 2: Understanding the Purchasing Behavior Process of Corporate Organizations ■ Chapter 3: BtoB Marketing Strategies for Each Process ■ Chapter 4: Case Studies of BtoB Marketing ■ Chapter 5: Increasing Sales Without Adding Staff - MA Tool "Kairos3 Marketing" *For more details, please download the PDF or feel free to contact us.

This document summarizes 13 key points based on our experience that you should keep in mind before sending out your newsletter. It is structured into three chapters: "Content," "Layout," and "Delivery Settings." Let's check them off in order from top to bottom. Please keep this handy to ensure that you can confidently manage your newsletter tasks, and make use of it before sending. 【Contents】 ■ Checklist for Newsletter Content ■ Checklist for Newsletter Layout ■ Checklist for Newsletter Delivery Settings *For more details, please download the PDF or feel free to contact us.

This document summarizes the measures we have taken to improve KPIs obtained from over 600 email newsletter distributions. It introduces ways to increase essential metrics for email marketing, such as open rates and click-through rates, as well as the knowledge necessary for sustainability and suitable tools for email marketing. Our company’s mission is "Making marketing more accessible," and we manufacture and sell the marketing automation tool "Kairos3 Marketing," which is useful for corporate sales and promotional activities. [Contents] ■ Chapter 1: 9 Techniques for Improving Email Newsletter KPIs ■ Chapter 2: For Sustainable Email Marketing ■ Chapter 3: Recommended Tools for Email Marketing ■ Conclusion *For more details, please download the PDF or feel free to contact us.

This document is a collection of example sentences for sales talk scripts. It introduces how to create talk scripts divided into four main steps, along with points to consider during creation, as well as bad and good examples. We also provide scripts for overcoming reception barriers and follow-up scripts for sending materials. Additionally, we introduce the classic icebreaker "The Essentials of Life at the Door." Please make use of it. [Contents] ■ How to create talk scripts ■ Points to consider when creating talk scripts ■ Collection of talk scripts *For more details, please download the PDF or feel free to contact us.

This document is a practical guide for implementing webinar strategies to generate orders. It includes the basic benefits of hosting webinars, our company's achievements, the steps and considerations for planning to convert participants into customers, the process of creating webinar content, and tips for encouraging a large number of participants. It is also recommended for those who want to identify areas for improvement in their current webinars or seek approval for hosting webinars within their organization. [Contents (partial)] ■ Reasons for companies to host webinars ■ Steps and considerations for planning ■ Necessary tools, equipment, and communication environment ■ Four processes for content creation ■ What our presenters do to ensure comfortable viewing *For more details, please download the PDF or feel free to contact us.

This document introduces techniques for writing an 80-point essay, complete with example sentences. It explains techniques for writing concise sentences, methods for writing concretely, tips related to grammar and sentence structure, and techniques for "writing in an easy-to-read manner." This material is suitable for those in charge of owned media, newsletter editors, freelance writers, and anyone looking to improve their writing skills. 【Contents (partial)】 ■ Eliminate unnecessary information ■ Write concretely ■ Pay attention to grammar and sentence structure ■ Write in an easy-to-read manner ■ Add persuasiveness *For more details, please download the PDF or feel free to contact us.

In this document, we summarize the know-how for planning and writing newsletters that we have gained from over 600 newsletter distributions. We will introduce examples of how reusing newsletters has strengthened collaboration, and how we have built a system to create fans through newsletters. Newsletters can turn "people who are indifferent to the product" into "fans" at a low cost. Customers who become fans already like the product, making it easier for them to become the "ideal customer." [Contents] ■ Case 1 Strengthening collaboration between sales and marketing through newsletter reuse ■ Case 2 Building a system to create fans through newsletters ■ Case 3 Increasing response rates with "individual email-style newsletters" ■ Case 4 Visualizing recipient behavior *For more details, please download the PDF or feel free to contact us.

This document introduces frameworks that are often used as thinking tools for marketers when considering business, and which have been recognized as beneficial. It explains various business frameworks used for business planning and marketing strategy development, as well as frameworks that are convenient for implementing and executing marketing plans and initiatives. Additionally, it presents frameworks that are useful for enhancing the execution capabilities of marketing and sales operations. 【Contents】 ■ Chapter 1: Frameworks related to management strategy ■ Chapter 2: Marketing frameworks ■ Chapter 3: Frameworks to enhance marketer capabilities *For more details, please download the PDF or feel free to contact us.