Introducing a tool that can elevate prospects (customers with a high likelihood of leading to a deal) into negotiations!
This document is an introductory guide for those who are about to start with marketing automation. It introduces the differences between SFA and CRM, the different objectives of MA implementation in BtoB and BtoC, and the background that necessitates marketing automation. Additionally, it includes information on the seminar "Introductory Edition for Gaining a Practical Understanding," which thoroughly explains the basics of MA that should be known before implementation. [Contents] ■ Chapter 1 Overview of Marketing Automation ■ Chapter 2 What Can Be Achieved with Marketing Automation ■ Chapter 3 Case Studies of Utilizing "Kairos3 Marketing" in Marketing Automation *For more details, please download the PDF or feel free to contact us.
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【Details of the Published Content (Excerpt)】 ■Chapter 1 Overview of Marketing Automation - What is Marketing Automation (MA)? - Differences from SFA and CRM tools - Differences in the objectives of MA implementation in BtoB and BtoC - Background for the necessity of Marketing Automation *For more details, please download the PDF or feel free to contact us.
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For more details, please download the PDF or feel free to contact us.
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Company information
Kairos Marketing Co., Ltd. is a company that improves the inefficiencies of the sales process in Japan through the power of technology and marketing. We offer "Kairos3," an integrated MA + SFA tool that reveals the next step through data, and "MakeFree," a media platform that provides learning in marketing and sales. We aim to create a society where various companies and organizations can utilize marketing and thrive even further.
