イリスホールディングス List of Products and Services

"Light Time Banner" is a step-up type LINE customer follow-up tool. It solves the increasingly high hurdles of acquiring new potential customers and guiding them to visit all at once. By utilizing LINE, it lowers the barriers for initial consideration users while RPA conducts automated customer service. The messages sent can be customized with unique content from each company, allowing for your company's customization as well. 【Target Industries】 ■ Housing and Real Estate Industry ■ Education Industry ■ Retail Industry (High-priced Products) ■ Automotive Industry *For more details, please download the PDF or feel free to contact us.

• Internet Advertising
• Ad management and operations
• Email delivery system

In this document, we aim to convey one answer discovered by our company to those in charge who are fully engaged in the increasingly complex marketing activities on a daily basis, under the title "The Wall of Digital Marketing," summarizing that strategic approach. It includes the overall design of simple marketing and our MA tool "Right-Time Marketing." Additionally, we have included examples of simple marketing, so please take a moment to read through it. [Contents] ■ Reasons why results are not achieved with marketing automation tools ■ The discovered answer of "Simple Marketing" ■ Introduction of simple marketing examples ■ Right-Time Marketing *For more details, please download the PDF or feel free to contact us.

• MA

To clear the digital marketing wall, I believe it is important to simplify marketing, specifically through three key points: 1. Based on pulse theory, 2. Launching numerous campaigns, and 3. Fully utilizing LINE. By simply repeating these three points, you can definitely achieve a certain level of effectiveness. STEP 1. Launch numerous campaigns on the site to increase conversions. STEP 2. Send messages via LINE to the acquired customers. STEP 3. Extract individuals who have shown a pulse among site visitors. STEP 4. Make real-time calls to the pulse targets. Now, what becomes even more important at this step is to establish a system for making calls immediately after acquiring the pulse. We refer to the act of contacting individuals right after these pulses through calls, etc., as "Right-Time Marketing." *For more details, please refer to the attached PDF document. Feel free to contact us for further information.

• MA

We would like to introduce our simple marketing case study. By publishing various campaign pages and utilizing multiple distribution segments for advertising, we can attract a target audience with a high likelihood of conversion, ultimately increasing the number of conversions. This allows our clients to focus on the sales activities they should prioritize. 【Case Overview】 ■ Advertising distribution focused on improving CPA ■ Pulse collection - Right-Time calls ■ Example of newsletter distribution ■ Example of call scripts ■ Results of newsletter distribution and Right-Time calls *For more details, please download the PDF or feel free to contact us.

• MA

We would like to introduce a case study of results achieved through simple marketing for housing companies. Our company handles everything from attracting customers to follow-ups, delivering highly qualified leads to the client's sales representatives. With our support, we have achieved a cost of 240,000 yen per contract. In the housing industry, the average cost per contract is between 600,000 to 800,000 yen, making this result remarkable. 【Case Overview】 ■ Results from Simple Marketing ■ Overall Design of Simple Marketing ■ Complete outsourcing from campaign planning to production ■ Correlation graph of the number of campaigns and conversions ■ Flow of operations that achieves CPA optimization *For more details, please download the PDF or feel free to contact us.

• MA

As a result of focusing on how to increase our contact rate, we specialized in the integration of MA tools and LINE. Currently, with message distribution via LINE, we have achieved approximately four times the reach rate and about eight times the click rate compared to when using email. Of course, with LINE, there is also the risk of users deleting their registrations, but if we plan carefully to maintain the awareness of registration, we can create significant effects. *For more details, please refer to the attached PDF document. Feel free to contact us for more information.

• MA

In the utilization of MA tools, an important aspect, similar to measures for acquiring conversions, is the improvement of customer contact accuracy. In other words, this includes increasing the open rates of newsletters and the view rates of direct mail. While most companies consider email as the primary contact method, the open rate, according to a survey by Constant Contact Inc., was reported to be 17.16% as of September 2020. *For more details, please refer to the attached PDF document. Feel free to contact us for further information.*

• MA

In utilizing MA tools, rather than conducting detailed customer identification based on meticulous scoring, there is a simple yet challenging issue of how to increase the number of customers acquired online, which is a crucial point. In acquiring this conversion, we have discovered a certain rule. While it certainly varies greatly depending on the content of the plan, it has become clear that the number of conversions is proportional to the number of campaigns. While the content of the plan is influenced by individual factors, the number of campaigns undoubtedly correlates with the acquisition of conversions. *For more detailed information, please refer to the attached PDF document. Feel free to contact us for further inquiries.*

• MA

Until now, it has been said that the basics of marketing lie in "AIDMA." With the arrival of the digital society, there have been some cyclical changes such as "AISAS" and the step cycle, but the fundamental purchasing behavior remains a gradual flow of awareness, interest, memory, and purchase. When utilizing MA tools, scoring based on this purchasing behavior cycle and attributes is essential, but to connect results to drastically reduced labor, we believe that the basic theory should shift to the "pulse consumption behavior" proposed by Google since 2018. *For more details, please refer to the attached PDF document. Feel free to contact us for further information.

• MA

Marketing should be as simple as possible to reduce the workload for the management side, and conversely, it should yield results that customers can understand. The concept of "Simple Marketing" refers to the idea of simplifying increasingly complex marketing as much as possible. For detailed information, please refer to the PDF document. 【Overview】 ■ From "AIDMA" to "PALS" ■ The importance of campaigns ■ Strengthening contact methods is key *For more details, please download the PDF or feel free to contact us.

• MA

It is said that about 1% of all companies have implemented marketing automation tools, but only about 10% of those companies report that they are using them continuously, indicating a rather challenging situation in terms of operation. In our investigation into the reasons for the inability to operate these tools, the most significant barrier identified was that "the workload has significantly increased." The tools that were introduced with the aim of automating marketing activities are, in fact, resulting in an increase in the workload for those activities. So, what exactly are the factors contributing to this increase in workload? We conducted further interviews to find out. *For more detailed information, please refer to the attached PDF document. Feel free to contact us for more details.*

• MA

Currently, it is said that about 1% of all companies have implemented marketing automation tools, but only about 10% of those companies report that they are continuously utilizing them, indicating a rather challenging situation in terms of operation. When we investigated the reasons for the inability to operate these tools, the most significant barrier identified was that "the workload has significantly increased." So, what is the biggest factor causing the increase in workload when utilizing MA tools? We believe it is the fundamental theory of "scoring." In companies that cannot consistently assign personnel and analyze detailed data, this scoring theory is, in reality, what leads to the increase in workload. 【Digital Marketing Barriers】 ■ Scenarios become complex ■ Daily checks become burdensome ■ Effort required for internal information sharing *For more details, please download the PDF or feel free to contact us.

• MA

"Right-Time" is a marketing automation (MA) tool that focuses on the essential functions and pursues simple usability. In addition to basic customer information, it allows you to manage your company's unique customer details. It can also automatically change CRM information according to approaches such as newsletters. Furthermore, it supports setting goals and personas you want to achieve after implementation, as well as lead design. We also assist in planning content to acquire leads. [Features] ■ Focused only on the functions necessary for marketing activities ■ Flexible utilization of customer information in conjunction with Google Sheets ■ Automation of various approaches using LINE and email ■ Available at a reasonable price range due to its minimal necessary functions *For more details, please download the PDF or feel free to contact us.

• MA

We offer a service called 'Marketing Rep' that handles everything from acquiring customer lists to nurturing customers, referred to as marketing activities. To connect based on results, we first clarify the ideal customer profile for attracting customers and design suitable approach steps for customer acquisition, known as lead design. Additionally, once certain approach steps are established, we set the return on investment (ROI). Based on that ROI, we finalize budgets for campaigns and advertising distribution, so please feel free to contact us if you have any requests. [Pre-support] ■ Persona setting ■ Lead design ■ ROI setting *For more details, please download the PDF or feel free to contact us.

• Other Software

The "Cloud Management Association" is a group formed to network over 70 advanced printing companies and advertising agencies nationwide, collaboratively developing sales promotion technologies and products suited for the internet age. So far, we have expanded a housing portal site nationwide and established a qualification system for our unique internet marketing. Our association's "cloud" is named after "Crowds," or "collective intelligence," as it refers to establishing what cannot be achieved by an individual through a certain group, and is different from cloud computing. [Association Activities] ■ IMA Certification ■ Kids Do Project ■ Main Store Project *For more details, please refer to the related links or feel free to contact us.

• Internet System

The "IMA Certification" is a web marketing certification that is dedicated to practical application. It allows you to acquire knowledge that is beneficial across all industries and job types. This certification system teaches web marketing skills, such as web advertising and website analysis, in a way that can be applied in practice rather than relying on memorization. We offer two courses at different levels, and various companies participate in the program. [What you can learn] ■ Introduction to Marketing ■ Site Traffic Generation ■ Access Analysis ■ KPI Management ■ Achievement Acquisition, etc. *For more details, please refer to the related links or feel free to contact us.

• Employee training
• E-learning

"KidsDo" is a learning notebook that supports your child's intellectual and emotional education. The content is filled with intentions and creative ideas to nurture abilities and individuality, allowing children to engage in a fun way. It is distributed mainly in kindergartens and nursery schools in various areas, as well as in parenting support centers, commercial facilities, and hospitals. We are gradually expanding the distribution area to reach as many children and parents as possible. [Features] ■ Free publication ■ Official website ■ Official app *For more details, please check the related links or feel free to contact us.

• Ad management and operations

━━━━━━━━━━━━━━━━━━━ A New Builder Network That Solves Management Challenges for House Builders and Construction Companies All at Once ━━━━━━━━━ｖ━━━━━━━━━ In preparation for a halving of new construction starts by 2040, house builders and construction companies from across the country are coming together to share their know-how and experiences to create new technologies and designs. ■ Provision of Various Housing Brands We provide everything from popular housing product blueprints to sites. We realize a complete brand offering that is not available in other franchises and consistently handle customer attraction services. ■ Thorough Employee Training We hold monthly training schools for employees of member companies, providing thorough education on housing sales know-how as well as DX and marketing-related know-how. ■ Expansion into Housing-Related Businesses It is possible to participate in housing-related businesses such as "online furniture sales" and "home sauna sales."

• others

"Targeting GEO" is an advertising service that leverages the synergy between digital and analog through "web advertising" and "flyering," which are strong in regional targeting. Based on a standard of 10,000 households per area, we narrow down high-response rate targets from the residents of that area through preliminary research, ensuring that information is delivered efficiently and effectively. Please feel free to contact us when you need our services. 【Flow】 ■STEP 1. Preliminary area research with web advertising ■STEP 2. Flyer design based on other companies' success cases ■STEP 3. Flyering only in high-response areas ■STEP 4. Simultaneous web advertising delivery without waste ■STEP 5. Further follow-up and visitor promotion via SMS & calls *For more details, please refer to the related links or feel free to contact us.

• Internet Advertising
• Ad management and operations

We would like to introduce a case study on the implementation of "Targeting GEO" by KidsDo Publishing. Previously, when we conducted flyer distribution, there was no response at all. However, by narrowing down the effective areas in advance and distributing flyers, we received feedback from 5 individuals. Additionally, since our media targets preschool children, I believe that the combination of our media, online advertising, and flyer distribution—three cross-media approaches—contributed to the effectiveness of this campaign. 【Case Overview】 ■ Number of flyers distributed: 19,882 ■ QR code scans: 28 ■ 5 applicants acquired *For more details, please refer to the related links or feel free to contact us.

• Ad management and operations
• Internet Advertising

We would like to introduce our product, 'SalesMagicDM'. We print and send unique QR codes for each customer, allowing us to measure who is accessing the site. Furthermore, by automatically measuring the users who access the site, it becomes possible to instantly target potential customers. 【Features】 ■ Discover potential customers ■ Identify best-selling products ■ Increase revenue with magical DM *For more details, please refer to the related links or feel free to contact us.

• Email delivery system

We would like to introduce a case study of the implementation of "SalesMasicDM" at the Cloud Management Association, a network in the printing industry. In our association, attracting participants to seminars typically requires a significant amount of effort. While gathering attendees is one challenge, collecting genuine prospects who are truly potential clients for closing deals has proven to be quite difficult. After the implementation, we were able to track in real-time those who scanned the QR code on the direct mail, allowing us to approach them at a stage where their interest level was high. [Case Overview] ■ Challenge: It is difficult to gather genuine prospects for closing deals. ■ Results: - Out of 357 direct mails sent, we received 35 responses and acquired 3 promising prospects (one of which closed immediately). *For more details, please refer to the related links or feel free to contact us.

• Ad management and operations
• Internet Advertising
• Email delivery system

We will introduce a successful case of attracting customers by sending paper direct mail to business owners in the "printing industry," who have a discerning eye for printed materials, using "SalesMasicDM." Our company decided to exhibit at page2025, but we were troubled about whether we could secure visitor reservations by sending "paper media" materials to those with a keen eye for printed materials, or if we should solely rely on online advertising for customer acquisition. As a result of the implementation, we sent out 345 direct mails and detected 10 pulses. By making calls immediately after detecting the pulses, we were able to approach potential customers at a stage where their interest was high, resulting in 2 visitor applications. [Case Overview] ■ Challenge: We were troubled about whether we could secure visitor reservations by sending "paper media" materials or if we should rely solely on online advertising for customer acquisition. ■ Result: Out of 345 direct mails, we detected 10 pulses and received 2 visitor applications. *For more details, please refer to the related links or feel free to contact us.

• Email delivery system
• Ad management and operations

We would like to introduce our "Lead Call" service. This is a new advertising method that adds a unique approach to Meta's "Lead Generation Ads," leveraging its advantages while compensating for its disadvantages. Meta's lead generation ads are cost-effective and efficient, but the next step can be challenging. That's where our ace, the call center, comes in. Once we capture a lead, we immediately handle the appointment setting via phone. 【Support Details】 ■ Free creation of effective and responsive banners ■ Dedicated call staff for real-time outreach *For more details, please refer to the related links or feel free to contact us.

• Internet Advertising
• Ad management and operations

We would like to introduce a case where "Lead Call" was provided to Thanks Home Co., Ltd. The company has primarily utilized posting and online advertising to attract visitors to housing events, but about a year ago, the cost-effectiveness of online advertising significantly deteriorated. As a result, they began using Meta's online advertising. After learning about Lead Call and making a request, they were able to reduce the percentage of non-target customers to about 25%, and they also secured appointments with call targets at a rate of 20%. [Case Overview] ■ Challenge: The cost per click increased, and the acquisition rate after ad clicks significantly decreased. ■ Results - Reduced the percentage of non-target customers to about 25%. - Secured appointments with call targets at a rate of 20%. *For more details, please refer to the related links or feel free to contact us.

• Ad management and operations
• Internet Advertising

We would like to introduce a case study of the implementation of "Lead Call" for DX BuildersNetwork. By utilizing Meta's lead generation advertising, the company was able to acquire 15 leads from an advertising spend of 100,000 yen. Additionally, the call center made immediate calls to the acquired leads, resulting in 4 appointments from the 15 leads. Furthermore, out of the 4 appointments, 3 were with decision-makers and 1 was with an executive, successfully establishing contact with key decision-makers. [Case Summary] - Acquired 15 leads from an advertising spend of 100,000 yen on lead generation advertising. - Achieved 4 appointments through immediate outreach by the call center. *For more details, please refer to the related links or feel free to contact us.

• Ad management and operations
• Internet Advertising

"Ad Tech Second Opinion (ASO)" is a service designed to provide clients with appropriate online advertising distribution. We offer two services: "ASO Advertising Suitability Diagnosis" for those who want to identify areas for improvement in their current advertising distribution, and "ASO Advertising Distribution Test" for those who want to test whether distribution efficiency can be improved. We visualize the black-box nature of advertising operations and support the optimization of online advertising distribution. 【Features】 ■ ASO Advertising Suitability Diagnosis - Understand the current distribution score - Identify points for improvement in the distribution content ■ ASO Advertising Distribution Test - Determine appropriate advertising settings - Assess whether efficiency improvements are possible *For more details, please refer to the related links or feel free to contact us.

• Internet Advertising
• Ad management and operations

"QUEST WEB" is a groundbreaking web and printing service. It effectively captures customer needs through surveys, acquires hot leads, and publishes survey results on websites for SEO purposes, achieving three benefits in one. Additionally, we will encourage participation in surveys through in-store POP and direct mail. If it's a promotional tool at the store, it can significantly enhance cost-effectiveness. [Effects] ■ Understanding customer needs through surveys ■ Acquiring hot leads ■ Publishing survey results on websites = SEO measures *For more details, please refer to the related links or feel free to contact us.

• Internet Advertising
• Ad management and operations

We would like to introduce a case study where the "QuestWEB service" was implemented for the operation of the KidsDo official LINE account. The challenge was that the number of friend additions had plateaued, and we were exploring new measures. Therefore, we utilized this service to conduct a survey regarding housing, cars, and extracurricular activities for the parenting generation. After running LINE advertisements, we successfully acquired friend additions at a cost of 250 yen per addition and survey responses at a cost of 2000 yen per response. [Case Overview] ■ Challenge: The number of friend additions had plateaued, and we were exploring new measures. ■ Result: Successfully acquired friend additions at a cost of 250 yen each and survey responses at a cost of 2000 yen each. *For more details, please refer to the related links or feel free to contact us.

• Email delivery system
• Ad management and operations

We would like to introduce our "Whiteboard Movie CARD" that we offer. By incorporating a text video (whiteboard movie) into your business card, it goes beyond a simple exchange of cards and becomes an opportunity for self-branding and PR. Text videos (whiteboard movies) are more easily understood than regular videos, making them eye-catching and enhancing information delivery. 【Effects】 ■ Strengthens the approach after distributing business cards with text videos ■ High attention-grabbing due to the text video enhances information delivery *For more details, please refer to the related links or feel free to contact us.

• Business Card Management System
• Video Production

We would like to introduce a case study on the introduction of the "Whiteboard Movie CARD" for business card exchanges at exhibitions. Previously, even if we handed out business cards under the assumption that the other party was interested in our company, there were many who were not genuinely interested, making it feel like a meaningless act. By providing an impactful business card and allowing them to watch a whiteboard movie that can be viewed in about a minute on the spot, we increased the opportunities for passersby to engage with us, leading to more visitors actually coming to our booth. [Case Summary] ■ Increased booth attendance ■ Increased inquiries after the exhibition *For more details, please refer to the related links or feel free to contact us.

• Business Card Management System
• Video Production

"Galapon AR DM" is a new direct mail service that utilizes digital technology to double participation through an AR-type lottery. By using AR, it is possible to maximally express the appeal of your own services/products/brand, which could not be sufficiently conveyed through traditional paper media alone. Participants are guided to transition to the "digital lottery" from specific keywords or link buttons within the AR. A personal information input form is provided at the time of participation, leading to the acquisition of a mailing list. 【Specific Steps】 ■Step01. Send DM ■Step02. Acquire mailing list ■Step03. Guide to digital lottery ■Step04. Attack warm leads *For more details, please refer to the related links or feel free to contact us.

• VR/AR
• Email delivery system

At the IRIS Group, we have incorporated AR content into the New Year's cards for our business partners using "GaraponAR DM" for 2025, ensuring that it is more than just a simple New Year's greeting. Inspired by the Year of the Snake in 2025, we included an AI-generated "snake" in the New Year's card. When the card is scanned with a camera, an AR content is displayed showing the snake ascending to the heavens (symbolizing further growth and evolution). We received feedback from our business partners such as, "I scanned the QR code," allowing us to start 2025 in a differentiated manner from other companies. [Case Overview] - Inspired by the Year of the Snake in 2025, we included an AI-generated "snake" in the New Year's card, which, when scanned with a camera, displays AR content of the snake ascending to the heavens. *For more details, please refer to the related links or feel free to contact us.

• VR/AR
• Email delivery system

"LeadTap" is an interactive video creation service that users can operate by tapping on the videos they are watching. By producing videos with this service, you can use video marketing for a wide range of purposes, including corporate promotion, product introduction, recruitment activities, and mail-order sales. Please feel free to contact us when you need assistance. 【What we can do】 ■ Reduce your video drop-off rate ■ Encourage customers to take action and extend their viewing time ■ Optimize the internal pathways in videos to lead to results *For more details, please refer to the related links or feel free to contact us.

• Video Production