What is the reason that the workload increases despite being a marketing automation tool?
MA tools can become a treasured sword depending on how you use them; they are excellent tools!
It is said that about 1% of all companies have implemented marketing automation tools, but only about 10% of those companies report that they are using them continuously, indicating a rather challenging situation in terms of operation. In our investigation into the reasons for the inability to operate these tools, the most significant barrier identified was that "the workload has significantly increased." The tools that were introduced with the aim of automating marketing activities are, in fact, resulting in an increase in the workload for those activities. So, what exactly are the factors contributing to this increase in workload? We conducted further interviews to find out. *For more detailed information, please refer to the attached PDF document. Feel free to contact us for more details.*
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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.