Novelty×コシオカ産業 - List of Manufacturers, Suppliers, Companies and Products

The era of eco-friendly novelties! What novelties are being chosen in the with-COVID era?

As environmental issues become more serious, awareness of eco-friendliness is increasing, and novelty items made from materials with low environmental impact are gaining popularity.

As awareness of reducing plastic and eco-friendliness rises, changes in novelties are occurring. Environmental issues are becoming increasingly serious year by year. The situation regarding the use of landfills for waste disposal is also becoming critical, leading to a growing global consciousness about reducing plastic and promoting sustainable initiatives. In line with this shift in public awareness, novelties distributed to customers and business partners are also changing. Currently, items made from thinned wood (wood generated from thinning densely packed trees) and items made from biodegradable materials are particularly in focus. Products made from environmentally friendly materials are gaining popularity. Additionally, companies are distributing eco-bags as novelties in response to the increased demand following the introduction of paid plastic bags. Among these, reusable eco-bags that can be washed thoroughly are especially popular. Due to hygiene concerns stemming from the COVID-19 pandemic, eco-bags that can be washed repeatedly and maintained in a clean state are attracting attention.

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A tailwind for the hotel industry! Now is the time to be the chosen hotel.

The everyday life before the pandemic is gradually starting to return. At this timing, there may be an increasing number of people considering travel.

■The Resolution of the Novel Coronavirus Think back to the behavioral restrictions imposed by COVID-19 measures over the past few years. We had to refrain from traveling across prefectures for homecomings or trips, and the strengthening of border measures led to a decrease in foreign tourists. The movement of people came to a halt, and economic activities stagnated. Every industry faced extremely tough conditions, but the tourism industry was particularly hard hit. It feels like a long time ago, but these events occurred just a year or two back. Finally, COVID-19 is moving towards resolution, restrictions are being eased, and by March of this year, wearing masks has become a matter of personal choice. The resumption of movement is a tailwind for the tourism industry. ■National Travel Support The National Travel Support will continue beyond April. This support will serve as a significant encouragement for those who have been hesitant to travel or return home. Depending on the prefecture, many have set the deadline for this support until June 30, 2023, so we would like to devise strategies that will encourage people to want to visit again during this period.

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The dream of a June bride. What measures can be taken to increase the contract rate?

June means the rainy season. It seems that surprisingly few people worry about the rain when holding a wedding. Are you perhaps struggling to increase your contract rate during this slow season?

1. Points for Choosing a Wedding Venue What do those considering holding a wedding prioritize when selecting a venue? This can serve as material for thinking about what is necessary to become a chosen venue. ■ Atmosphere of the venue ■ Location (scenery, accessibility) ■ Access ■ Staff responsiveness 2. Utilizing Novelties Benefit 1: Differentiation from Competitors Receiving novelties can bring a sense of joy, even if it's just a little. If the novelty is stylish and has a sense of exclusivity, it can capture the recipient's heart. Benefit 2: Promoting SDGs Initiatives Currently, the generations using wedding venues are primarily Millennials and Generation Z. Benefit 3: Increased Customer Attraction Many wedding venues hold bridal fairs. In fact, various experiences are prepared, such as mock ceremonies where couples can experience the actual ceremony and tasting sessions for meals served on the wedding day. Providing novelties as perks can lead to increased customer attraction. It is essential to choose novelties that make people think, "I want to go if I can receive this perk."

Company：コシオカ産業本社工場
Price：Less than 10,000 yen

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5 Recommended Corporate Novelties! Examples of Effective Corporate Novelty Production

This article introduces five recommended corporate novelties. It also presents examples of effective corporate novelty production.

Top 5 Recommended Corporate Novelties 1. Ballpoint Pen As a distributor, it is inexpensive yet highly practical, compact, and easy to distribute, making it a great choice for novelties. The risk of failure is low, making it an ideal item for first-time novelty production. 2. Disinfecting Wet Wipes Compact and easy to use, these are recommended items for a wide range of target audiences as they are not cumbersome to receive. 3. Eco Bag Using environmentally friendly materials for eco bags allows companies to promote their commitment to SDGs and enhance their corporate image. 4. Tumbler When considering tumblers, it's important to focus not only on design but also on functionality. Features like heat retention, the shape of the drinking spout, and ease of cleaning can make them more enjoyable to receive. 5. Bamboo Mug Made from bamboo, these mugs are lightweight and resistant to breakage. Their matte texture and calm color make them visually appealing for printing, making them popular items for corporate promotion.

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Is the sale of novelties illegal? An explanation of points to consider when selling or producing them.

"Is selling novelties illegal?" "What should you be aware of when selling them?" Do you have these questions?

Novelty items cannot be sold because they do not have quality labels. Selling them without quality labels would be illegal. If you want to commercialize and sell them, make sure to include quality labels in accordance with the Household Goods Quality Labeling Act. Additionally, during the production stage of novelty items, it is important to pay attention to "copyright," "portrait rights," "trademark rights," and the "Prize Labeling Act." If you inadvertently violate the law due to a lack of understanding, you could face penalties, which could damage the company's image. Even if you produce high-quality novelty items, it would be counterproductive if they do not comply with the law. When producing novelty items, make sure to understand the basic laws before starting the process.

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SDGs awareness goods! 5 sustainable novelties.

Explaining the benefits and key points of production, as well as specific sustainable materials! If you are struggling with environmentally friendly novelty production, please use this as a reference.

The SDGs (Sustainable Development Goals) refer to the "Sustainable Development Goals." At the United Nations Summit in 2015, 17 goals were established to be achieved by 2030 in order to aim for a better and more sustainable world, along with 169 targets to achieve these goals. Currently, we are facing many challenges worldwide, including environmental issues, poverty, economic growth, and infectious diseases. There are concerns that continuing to live without protecting the environment will have serious impacts on ecosystems. To maintain a stable life, environmental protection is an urgent priority. It is important for each individual to consciously engage in activities such as realizing a decarbonized society and reducing marine plastic waste. Here, we introduce six eco-friendly and noteworthy sustainable materials: - Recycled PET (plastic bottles) - Fair Trade cotton - Bamboo fiber - Thinned wood - Coffee grounds - Vegan leather

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Let's create novelties that won't be told "I don't need this!"

Why do people think "I don't need" novelties? An explanation of the points to be careful about during production.

Four Reasons Why Many Companies Create Promotional Items 1. Helps People Remember the Company Name If the item is practical and can be used daily, it is more likely that the recipient will remember the company or brand name. 2. Contributes to Improving the Company’s Image Providing high-quality promotional items can enhance the image of products and services, leading to increased sales. 3. Low-Cost Advertising for New Customers Promotional items can be produced for a cost of a few dozen to a few hundred yen each, making low-cost advertising possible. 4. Allows for Re-engagement with Existing Customers If the distributed promotional items are used continuously, the relationship with existing customers can be maintained, and there is a chance they will remember the company at unexpected moments. Promotional Items That Can Also Be Used for Sales! Examples of Items That Won't Be Considered Unwanted - Office supplies like stationery - Unique promotional items that lighten the mood - Promotional items featuring a "QR code" [Choosing Promotional Items Should Adapt to the Times!] Promotional items that align with recent needs are more likely to be appreciated by recipients, contributing to an improved company image and increased trustworthiness. It is also important to choose items that match public demand.

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5 Recommended Interesting Corporate Novelties

Not only pursuing fun, but also explaining the points of creating well-balanced goods that combine practicality and the benefits of distributing them.

1- Bamboo Fiber Plastic Tumbler Bamboo fiber refers to the material made by grinding bamboo fibers into powder and solidifying them with resin. It is recommended as it can also appeal to efforts towards the SDGs. 2- Coffee Blend Stacking Cafe Tumbler This is an ethical tumbler that incorporates coffee beans into the cafe tumbler. The tumbler body has a two-layer plastic structure that provides heat retention and cooling effects. 3- Fair Trade Cotton Multi Case This item can be used as a pencil case or for storing small items. The opening can be secured with tape, so there is no worry about items falling out. It is highly functional and its cute shape is popular. 4- Recycled PET Utility Bag This is an A4-sized tote bag made from reused plastic bottles. It has a sturdy gusset, allowing it to hold thick documents. Since it is made from materials that would typically be discarded, it is an item that balances fun and practicality. 5- Bamboo Fiber Cutlery Set This set includes a spoon, fork, and chopsticks, and can be reused, making it an eco-friendly product that helps reduce plastic use.

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Measuring effectiveness is crucial in promotions! An explanation of 7 indicators and points to consider for effective utilization.

Measuring the effectiveness of promotional activities is essential for gaining insights for the next initiatives!

Why is measuring the effectiveness of promotional activities necessary? By conducting effectiveness measurements, we can verify whether promotional activities were carried out effectively, which provides hints for the next initiatives. To conduct promotions effectively, we should measure effectiveness from all angles and identify areas for improvement that can be utilized in future strategies. Two effects to analyze in promotional effectiveness measurement: 1. Communication Effect Examples: Clicks to the company website, number of inquiries, number of member registrations, brand favorability and awareness. 2. Sales Effect Examples: Sales and profits, ROI (Return On Investment), ROAS (Return On Advertising Spend). Seven metrics to utilize in measuring promotional effectiveness: - Number of responses - Response rate - Number of conversions - CPR (Cost Per Response) - CPO (Cost Per Order) - ROAS (Return On Advertising Spend) - ROI (Return On Investment)

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Outstanding promotional effects! What are buzzworthy novelties? An explanation of the benefits and key points.

This article explains the effects and key points of novelty items that go viral, as well as strategic methods to make them buzz based on different target audiences.

The effects gained from buzzworthy novelties are as follows: Effect 1: Increased recognition among many people "Buzzing" refers to a state where something becomes a topic of conversation on social media and the internet, attracting attention from many people. If the novelty created goes viral on social media or the internet, it will attract attention and become a topic of discussion, making it a very effective means of increasing recognition. Effect 2: Improvement of corporate image Companies that can create buzzworthy items are perceived as having "good taste" and "foresight," which helps to establish them as attractive businesses. Since the demographics of social media users vary, it is important to strategically differentiate your approach based on the target age group. For example, X (formerly Twitter) is popular among those in their 20s, while Instagram is widely used by those in their teens to 30s. Companies should align their goals regarding which age group they want to appeal to and act strategically to enhance their corporate image. Effect 3: Significant increase in sales is expected As corporate recognition increases, people may become interested in the products being offered by the company. If many people show interest, it creates business opportunities that can lead to increased sales.

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5 Recommended Doujin Novelty Items Chosen by Professionals: What are the Distribution Benefits and Points to Note?

Are you wondering about the benefits of distributing doujin novelties? What do you recommend?

What is doujin novelty? Doujin novelty refers to the "bonus" items distributed during doujin events. The distribution of doujin novelties can be expected to have promotional effects, such as increasing recognition and boosting sales. Doujin events range from those with thousands of attendees to large-scale events with over 100,000 participants, making novelties an effective means of differentiation. By utilizing novelties, let's enhance recognition and increase sales. - Three benefits of distributing doujin novelties - 1. Deepening relationships with existing customers As sellers, distributing novelties allows us to express gratitude to purchasers, making it a mutually beneficial and effective means for both parties. 2. Leading to new customer acquisition By creating campaigns where novelties are given to purchasers or those who follow social media accounts, we can attract new customers motivated by the novelty. 3. Leading to product purchases Conducting campaigns where novelties are given to purchasers who buy "over a certain amount" or "more than a certain number of items" not only leads to product purchases but is also effective in raising the average transaction value.

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5 Recommended Novelties for Business

I will explain the points to choose and the scenes to utilize!!

- Points for Choosing Business Novelties - Point 1: Practicality Items that are practical for customers and business partners are used regularly, which helps increase brand awareness. Point 2: Simple Design A simple design is generally more appealing to everyone and can be accepted by a wide range of people, maximizing the effectiveness of the novelty. Point 3: Compactness Compact and portable items are convenient for the recipient and are frequently used in daily life and business settings, increasing opportunities for brand exposure. - Scenarios for Utilizing Business Novelties - - Corporate Briefings and Seminars By distributing novelties, companies can create a positive impression on participants and enhance brand recognition. - Trade Shows Trade shows are venues where many companies and customers gather, and distributing novelties there presents an excellent opportunity to increase brand awareness. - Sales Activities Sales representatives can leave a strong impression of the company by giving novelties during visits or business negotiations.

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5 Recommended Christmas Novelties! Points for Choosing Memorable Gifts

Christmas novelties are a powerful tool for enhancing brand recognition and strengthening relationships with customers and partners.

Here are four ways to choose Christmas novelties: - Clarify the target audience Consider the customers' age, gender, hobbies, and preferences, and select items that will delight them. For example, trendy items are often preferred by younger generations, while practical items are more popular among adults. - Maintain brand consistency Use the brand's logo and colors to create a design that aligns with the brand image. This will leave a strong impression of the brand on the recipients. - Choose practical items that can be used for a long time Selecting practical items that recipients can use for an extended period will continuously enhance brand recognition. For instance, items like calendars, pens, and mugs that can be used in daily life tend to be cherished for a long time. - Opt for originality Limited edition designs or customizable items create a sense of exclusivity and provide surprise and joy to the recipients. The effects of distributing Christmas novelties are as follows:

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What is an environmentally friendly novelty? It is important to focus on the concept and materials.

To create environmentally friendly novelties, it is important to consider the materials and to establish a concept for production.

- Three Effects of Eco-Friendly Novelties - - Branding as an Environmentally Conscious Company By incorporating eco-friendly novelties, companies can build a positive image of being proactive and aware of environmental issues. - Creating Impact for Recipients Using different materials and designs from typical novelties can convey uniqueness and freshness. - Contributing to the SDGs Companies can strengthen their aspect of social contribution activities. - It is Important to Produce Eco-Friendly Novelties by Material - 1. Producing Novelties with Natural Materials Using natural materials is expected to reduce the use of chemicals and the environmental burden during disposal. 2. Producing Novelties with Recycled Materials This can help suppress the extraction of new resources and the generation of waste, contributing to the establishment of a recycling society. - Representative Concepts of Eco-Friendly Novelties - 1. Fair Trade This is a movement that promotes the purchase of products made in impoverished regions of the world at fair prices. 2. Reduction of CO2 Emissions 3. Measures Against Food Waste

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What are the effects of distributing novelties in a campaign? Objectives and points to consider when choosing.

What are effective goods for novelties aimed at a campaign?" "What are the effects of using novelties in a campaign and what points should be considered when choosing them?

There are two effects gained from utilizing novelties in a campaign! 1. The effect of increasing customer attraction By distributing free items, if you can draw the interest of many people, it can lead to an increase in visitor numbers. 2. The effect of raising awareness Novelty goods with designs that people want to use regularly demonstrate advertising effects that exceed expectations. Three points to consider when choosing novelties to distribute in a campaign: 1. Choose novelty goods that align with the campaign's objectives Clarify "Why are we distributing novelties?" and "What effects do we want to achieve by distributing novelties?" before distributing them in the campaign. 2. Choose practical novelty goods By distributing practical novelties, recipients will be deeply impressed with "I received this from this company." Since they will remember it every time they use it, distributing practical novelties can be expected to have a significant advertising effect. 3. Choose novelty goods with originality Novelty items that are differentiated from competitors and possess originality leave a deep impression and are expected to have a high advertising effect. Additionally, novelties that provide a sense of exclusivity attract the interest of many people and can also be expected to have a high customer attraction effect.

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Novelty×コシオカ産業 - List of Manufacturers, Suppliers, Companies and Products

Novelty Product List