What is corporate branding in the first place? Corporate branding refers to actions that strategically enhance the brand value of a company.
Corporate branding has many advantages.
- Differentiation from competitors
- Increased employee motivation
- Enhanced social credibility
and so on.
One effective method of corporate branding is the creation of original novelties.
As time goes on, the novelty goods distributed have also changed; the era of distributing cheap products in bulk is over, and more companies are providing high-quality items.
It is said that excellent novelties embed the "message" that the company wants to convey.
In other words, simply printing a logo or company name on ready-made products does not qualify as excellent novelties.
Novelties, which serve as powerful advertising media, have an effect equivalent to that of business cards.
While they may require some cost and effort, creating novelties that convey the desired message through original novelties is considered a modern approach to excellent novelties.
On top of that, think about the desired functions, texture, design, and items that one wouldn't buy for themselves but would be happy to receive, and express them with designs that symbolize the company, such as logos, characters, and theme colors.
Creating memorable novelties could be a step toward enhancing corporate value.
