Escaping price-led selling | win on value, not on discount
Once a deal goes competitive the conversation ends at price and you take the order by cutting margin. The same terms are then expected next time. Sales Innovation Salon builds the ability to hand the buyer something other than a discount to judge on. STEP01, buyer psychology, explains the criteria a decision-maker actually uses. STEP02 surfaces the criteria behind price, such as lead time and quality, before price comes up. We are happy to work from a deal you recently lost.
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基本情報
■For: companies escaping price-led selling ■Who it is for: departments where competitive bids and discount requests are routine ■Curriculum: STEP01 mindset and basics / STEP02 the playbook that maximises win rate / STEP03 reproducing and embedding it ■Highlights: buyer psychology, surfacing evaluation criteria, wording value, discount requests ■Format: weekly sessions over 3 months with our methodology specialists ■Pricing: B2B 1,200,000 JPY per person (ex tax); one-to-one and group plans separate
価格情報
B2B plan: 1,200,000 JPY per person (excluding tax), weekly sessions over 3 months. Three participants is 3,600,000 JPY, developing three in-house sales instructors. Individual 1-on-1 and group plans available.
納期
用途／実績例
・When you sell materials or equipment into constant competitive bids ・When contract manufacturing work is compared largely on price ・When you use gross margin and discount rate as sales KPIs ・When junior staff agree price cuts on the spot after quoting ・When price negotiation decisions differ from person to person ・When discount approval requests are rising
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企業情報
アカメディアは、「クリエイティブ × テクノロジー」を柱に、 各領域の専門アソシエイツが集うプロフェッショナル集団です。 商品やサービスの企画・制作から発信まで一貫して手がけ、 未来型の価値体験を日本から届けています。
