Product Information Management System 【Contentserv PIM】

Several decades ago, the points of contact between customers and products/services were limited to channels such as television, newspapers, magazine advertisements, proposals from sales representatives, and physical stores. However, with the wave of digitalization, these points of contact have diversified. While the increase in touchpoints makes it easier to connect with customers, competition with other companies and demands for services have become more severe, making it increasingly difficult to earn trust. It is essential to view customers as individuals and propose the optimal experience for each person, to build a digital strategy aimed at maximizing engagement based on these touchpoints, and to transform into a digital organization with a shift in mindset. Reading ahead of customer behavior, listening to unvoiced concerns to understand pain points, and optimizing touchpoints with employees while transforming the entire company to be customer-oriented are crucial for growth in the digital age. In this event, which will examine the maximization of customer value through the fusion of CX and DX, and the creation of added value through experiences, our representative Nobuaki Watanabe will present on "Accelerating Business with Digital Communication Power - How to Bundle Goods and Experiences Digitally." Please check the event's official page for details and registration.

As the ratio of EC sales continues to rise due to the impact of COVID-19, the product experience in digital channels has become a key factor in achieving differentiation. How does your company create and utilize product information and marketing assets? Seventy-five percent of online shoppers say that product images have a significant impact on their purchasing decisions. Does that content resonate with customers' emotions? The secret to success in EC lies in enhancing data assets and reviewing content management systems. To enhance the product experience in EC and directly create purchasing opportunities, it is essential to first build product data as an asset. However, various challenges arise in constructing product data assets and keeping them up to date, such as "the burden of human labor" and "the personalization of tasks." In this webinar, we will present two main topics: - Product information management services that support the creation of product experiences chosen by customers - AI services for automating product registration tasks to build product data assets <Program> - Managing product experiences to be chosen by customers - Creating a framework for DX! Utilizing AI for building product data assets

In BtoB business, there is a rapid demand for digitalization of traditional forms. It is urgent to advance digital engagement with distributors, agents, and trading companies that directly contribute to our sales while responding to challenges such as the COVID-19 pandemic, the "2025 cliff," and the generational shift to digital natives. We will introduce a system that builds long-term win-win relationships and turns partners into "fans" of our company. In this webinar, we will introduce EXA's portal solutions for distributors and agents that support the online transition while balancing traditional offline sales, as well as Contentserv, a solution that effectively and timely promotes product information, which is a corporate asset. Recommended for: - BtoB manufacturers selling their products through sales companies and agents. <Program> - Part 1: "Introduction to BtoB Portal Solutions for Realizing Fan Engagement of Distributors and Agents" Speaker: Hayato Echigo, EXA Corporation - Part 2: "Product Information Management for Establishing Sustainable Competitive Advantage" Speaker: Tetsuya Kosuge, Contentserv Corporation

As the amount of information that companies disseminate online is becoming unprecedentedly vast, a framework that integrates Product Information Management (PIM) solutions with website content is effective for quickly and systematically sharing the latest product information and reflecting it on websites in various countries. By automatically linking necessary product information from PIM to a Content Management System (CMS), accurate product information can be reflected on websites, leading to improved productivity in marketing operations and increased efficiency in digital marketing. This webinar will focus on "Product Information Management" and "Content Management," which are essential for accelerating digital transformation in the manufacturing industry, covering: - Trends in DX projects being pursued in the manufacturing sector and changes in digital marketing methods - Basic functions of PIM and case studies of its implementation - Methods and benefits of integrating and utilizing PIM with CMS - Project roadmap leading to implementation Nobuaki Watanabe, CEO of Contentserv, and Shingo Kosaka, Country Manager of Acquia Japan, will provide a detailed explanation of these topics.