Centric PXM by Centric Software Company Profile

Contentserv Co., Ltd. will be streaming some sessions of the "Product Experience Summit Tokyo 2024" on demand. Many participants joined this event, and thanks to everyone, it concluded successfully. We sincerely thank all those who participated. This event focused on the theme of PIM (Product Information Management) and the "content-first" strategy aimed at revitalizing Japanese brands. Industry-leading figures introduced specific examples of branding through PIM, enhancing customer experience, and business transformation.

We are currently offering an on-demand webinar titled "Strategic Utilization of Product Information Connecting to B2B Commerce," co-hosted by EXA, INTRIX, and Contentserv. In this webinar, we will compare and examine the current state of B2B commerce globally and in Japan, detailing the digitalization efforts of Japanese B2B companies, data management, promotion systems, and starting points. In particular, we will explain how the utilization of Product Information Management (PIM) contributes to success in digital business and, ultimately, in B2B commerce through the case study of Anest Iwata. From the perspectives of development vendors, consulting, and implementation support companies, the three companies—Contentserv, INTRIX, and EXA—will discuss important points in B2B commerce.

In a highly competitive business environment, providing customers with the product content they seek across various sales channels, including e-commerce, at the right time has become a key differentiator. In this session, we will propose ways to enhance competitiveness by leveraging Product Information Management (PIM) and AI technology to free up time-consuming data management tasks and enable a more creative business approach. *This webinar is an archived session from Contentserv at ECZine Day 2024 Spring, held on March 14, 2024. <Main Topics> - What is Product Information Management (PIM) and product information? - The environment surrounding companies and the challenges faced by e-commerce professionals - Case studies on utilizing Contentserv PIM as a system for strategically handling product information - Changes in corporate needs and the role of PIM, and the use of generative AI and Digital Shelf Analytics (DSA) <Instructor> - Tetsuya Kosuge, Sales Manager at Contentserv