It is possible to approach it accurately! A case study where the accumulation of customer data has significantly increased.
At Giorgio Armani Japan, there were issues such as "not being able to utilize accumulated purchasing and customer data" and "being unable to measure the effectiveness of promotions." Therefore, we implemented our customer analysis system 'Shibori.com.' Previously, we could only capture 50% of customer information, but now it has increased to 70%, significantly enhancing the amount of accumulated customer data. Additionally, based on customers' purchasing information and attribute data, we can now approach them accurately, making it easier to verify the effectiveness of promotions. [Results of Implementation] ■ Increase in customer data volume ■ Improvement in customer service skills *For more details, please refer to the PDF document or feel free to contact us.
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【Issues】 ■ Accumulated purchasing and customer data is not being utilized (lack of know-how) ■ There was a system for customer analysis, but it could only perform simple searches (e.g., how many top customers in terms of sales) ■ There were "duplicate customers" that were not consolidated, resulting in multiple direct mailings to the same customer, leading to waste ■ The effectiveness of promotions could not be measured *For more details, please refer to the PDF document or feel free to contact us.
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For more details, please refer to the PDF document or feel free to contact us.
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Our company is engaged in the development and sales of customer analysis software "Shibori.com," the development and sales of POS register "ViewPos," and community management services. Additionally, we also provide consulting services through "CRM Meetings" and undertake custom software development. Please feel free to contact us if you have any requests.